PPC stands for pay-per-click. Pay-per-click is a form of internet advertising where advertisers pay each time a visitor clicks on their ad. This means you only pay for results, not impressions or clickthroughs. You can spend your budget on only those searches that are most relevant to your business (and therefore valuable to you).

When choosing an internet marketing company to help you with your pay-per-click advertising, it’s important to choose one that is reputable and reliable. It can be a challenge to figure out which company is best for you, but there are a few things you can do to make sure you find a high quality business. First, read customer reviews or call past clients of any potential companies. They can give you an honest review of their experiences with certain businesses and let you know what they liked or disliked about working with them.

Many people who are new to pay-per-click advertising wonder how much PPC services cost, and that’s a fair question. Paying for ads is no different than paying for any other marketing tactic or service you might use. When you pay for PPC ads, you’re really buying a service from a company or individual. Think of it like hiring someone to do something specific for you – if you want to learn how to design software, then a programmer would be your go-to guy or gal; when you want to run online ad campaigns, look toward companies that specialize in PPC services. The price of those services will vary based on what type of campaign your business needs, where it wants its ads to appear and who its target audience is.

PPC, or pay-per-click, refers to any online ad format where an advertiser pays only when a visitor clicks on its ad. Most commonly, PPC ads are text links or banner ads that show up in search engine results pages. The rest of your ad budget is allocated toward PPC and away from other media such as print and television advertising. This can make sense if you know your target audience tends to look for information online rather than in traditional mediums like newspapers or magazines. To make sure your online campaigns are successful, it’s important to work with a company that provides complete end-to-end PPC services for businesses of all sizes—one that specializes in optimizing campaigns and generating new leads without breaking the bank.

There’s no set rule for how much you should spend on paid search, but it’s usually somewhere between 3 and 5 percent of your total annual sales. For example, if you have $1 million in revenue per year, that means an ad budget of between $30,000 and $50,000. You can spend less than that if you’re selling a commodity or memberships and aren’t relying on PPC alone to generate leads—or more if your business is high-ticket. How much should I pay per click? In general: As little as possible! But remember we’re always trying to balance cost against value, so there’s more to paid search ROI than just price point.

PPC service cost varies depending on your needs. One of our PPC agency pros can help you get a better understanding of what you need to start and what results you’re looking for. But if you want a ballpark figure, here’s an example from one of our local clients: We have an ongoing maintenance plan that includes up to 10 keyword-specific ads per month, AdWords reporting and analysis, search term bid adjustments, ad creation assistance and bi-weekly account management. The monthly fee is $2,500 – but that price point reflects how efficiently we’re able to manage ongoing paid campaigns for some clients who don’t need much support or only pay us when they need additional expertise.

Search engine marketing is an investment. Many companies choose to forgo search engine marketing because they don’t want to spend their hard-earned money on something that won’t pay off. If you take a look at other channels of advertising, however, you’ll quickly discover that search engine marketing (SEM) is actually a pretty good deal. You only need to sell a few products—or even just one—to make back your investment and start seeing returns on your money. When you add in all of SEM’s other benefits, like better online reputation management and increased traffic from organic results, it becomes even more clear that spending money on SEM is definitely worth it.