Marketing your company online has become a trend as well as a necessity these days. The main reason for this change is the increased usage of the internet which leads to the changed buying behavior of customers. Nowadays people prefer online platforms more. So, in order to reach potential customers, you have to do digital marketing.
What is Digital Marketing?
We know what traditional marketing is i.e., print advertisements, phone communication, or physical marketing whereas Digital marketing refers to a method of promoting and advertising your products and services through online platforms. It helps in connecting and influencing potential buyers through online platforms. You can do Digital Marketing through many platforms like email marketing, paid marketing, search engine optimization (SEO), affiliate marketing, social media marketing, and many more.
At this period of time, digital marketing has become very important for any business for its brand awareness. Every other company either have its own website or have social media profiles. Since digital marketing provides many options and strategies, you can easily get creative and experimental with different marketing tactics. You can also monitor your success and do the ROI of your campaign in digital marketing more efficiently than the traditional marketing approach.
Different Types of Digital Marketing
Search Engine Optimization
Search engine optimization (SEO) is referred to as the process of optimizing your website in order to rank high in Search engine result pages (SERP), hence increasing the organic traffic of the website. It is also useful in increasing the visibility of your website. SSO can be done in different ways. These different types of SEO are:
On-Page SEO – The main focus of on-page SEO is to improve the existing content on the page of the website. Using keyword research and making valuable and informative content, you can make it rank higher in the search engine result pages (SERP).
Off-Page SEO – Opposite to on-page SEO which is making the changes on the page of the website, off-page SEO is done outside your website. The activities that take place outside your own website to increase the ranking is off-page SEO. The activities that are done outside of your own website includes link building, PR submission, Social media, Image submission, and many more.
Technical SEO – Technical SEO is related to the backend of the website and also it’s coding. It mainly focuses on optimizing and improving the search engine visibility of your page so that it becomes easier for Google to crawl and do the indexing.
Content Marketing
As the name suggests content marketing is creating and promoting your content in order to generate brand awareness among the audience, increasing traffic of your website, generating leads, and customers. There are some channels that play an important part in co tent marketing strategies. Those are blog posts, ebooks and white papers, infographics, and so on.
Social Media Marketing
In social media marketing, you create and share your content in different channels of social media so as to promote your website or brand. Through social media marketing, you can easily interact with the targeted audience and get to know more about them and get direct feedback. It also helps in making your customer more aware of your brand or website. It is mainly used to increase the traffic of your website, boosting conversions, and increasing brand awareness. There are many social media platforms through which you can accomplish your goals such as, Facebook, tweeter, Instagram, LinkedIn, Pinterest, Snapchat, and many more.
Pay Per Click (PPC)
Pay per click is referred to the process of driving traffic on your website by paying the publisher every time you someone clicks on your advertisement. Google adds is one of the most common pay per click type. It helps you in paying for the top slots to google search engine result pages with the price of per click. Some other types of pay per click are:
Facebook Paid Ads – Facebook Ads helps you in customizing your videos, images on your post, or even the slideshow which is then published to the newsfeed of your targeted audience.
Tweeter Ads – In tweeter ads, you can place a series of post or profile badges in the newsfeed of your targeted audience by paying. The main purpose of this add is to increase the traffic, followers, tweet engagements, and more.
Affiliate Marketing
In affiliate marketing, you get commission by someone for promoting their product, services, or website on your own website or page. It can also be the other way round that is, you pay someone for promoting your products, services, or website on their page or website. This can be done by hosting video adds on youtube partner program or posting links on social media platforms.
Native Advertisement
Native advertisement is mainly referred to content-lead and placing of content besides other non paid content. One of the good examples of a native advertisement is Buzzfeed sponsored posts. But, some people consider social media advertisements like a Facebook advertisements, Instagram advertisements as a native advertisements.
Marketing Automation
Marketing automation is software that helps you in automating your basic market operations. It helps marketing departments to automate those tasks which are to be done on a repeated basis daily. Those tasks are:
Email Automation – It helps you in sending emails to your customers automatically. And also in shrinking and expanding your customer list according to different situations. So that the mail only goes to the required customers.
Posting Schedule – In order to grow your social media profile, it is important to post frequently and timely. Doing this on a daily basis will take quite a time. Social media scheduling tool helps in pushing your content on different social media platforms for you so that you can focus on making more good content.
Campaign Tracking – In a marketing campaign there are a number of peoples, mails, contents, calls, webpage, and many more things. Marketing automation helps you in sorting all your works on the basis of the campaign you are serving and then tracking the performance on the basis of all that work.
Email Marketing
Email marketing is used by companies to communicate with their targeted audience. It helps in promoting content, making customers aware of discounts and offers, and also direct customers towards their website. It can be of many types such as follow-up emails, welcome emails, holiday promotions to loyal customers, blog subscriptions, and so on.
Inbound Marketing
Inbound marketing is a method of attracting, engaging, and delighting your customers at every stage of their buying journey. All the above tactics can easily be used in an inbound marketing strategy to make customers experience more satisfactory. You can use inbound marketing in place of traditional marketing. Such as blogging in place of pop-up adds, video marketing in place of commercial advertisements, email contact list in place of email spam, and many others.
Sponsored Content
Sponsored content is when you are paying other companies or entities for creating and promoting content that is related to your brand or services in one way or another. One good example is influencer marketing. In this, you sponsor an influencer to post or create a video that is related to your company on social media platforms. Another example of sponsored content is blog posting or article, which talks about your product, services, brand, or website.
Role of Digital Marketing in any Company
In traditional marketing, you are not able to see your progress in real-time. Whereas, in digital marketing you can easily track your progress in real-time. For example, if you put an advertisement in the newspaper. It is impossible to know how many people actually flipped to that page and how many actually saw your advertisement. Whereas in digital marketing you can easily measure the ROI of any marketing strategies that you apply. Below are some more examples:
Website Traffic
With digital marketing, you can check exactly how many people have seen your website’s homepage in real-time with the help of digital analytics tools that are available on different websites. You can even see which all pages they visited and from where they have come from. With this type of intelligence, you can easily prioritize which marketing platforms need more attention than others.
In the traditional market, it is almost impossible to tell how many people are actually interacting with your brand, before interacting with the salesman or before making any purchases. But with digital marketing, you can study the trends and patterns in the buying behavior of customers before they actually make any purchases. You can study the journey of the customer before the make purchase and get to know how and when you should attract your customer to increase your sales.
Content Performance
Let’s take another example of traditional marketing wherein you have sent brochures in between the newspapers. In this case, you can’t tell how many people saw the brochures or how many read it or how many just threw it away. Now, think that instead of sending the brochures between the newspaper you have actually uploaded it on your website. In this case, you can check exactly how many people have viewed it. And you can also get the information of people who have downloaded it with the help of forms. This way you are not only able to see the engagement of customers with your content but you are also able to get leads when someone downloads it.
Digital Marketing Training Institute
There are many institutes in Delhi/NCR which provides training in digital marketing and Webit Maker is one among them. Webit Maker is one of the best institutes providing digital marketing training in Delhi/NCR.
Webit Makers deals in technology, education, and job consultants. They have built a career of thousands of students and also created many entrepreneurs. More than 5000 students are trained by them. Their slogan also says “From school level to skill level”, which means to create careers and bridge gaps between your dream and your goal. Their vision is to create more and more digital opportunities and provide freedom to everyone to work.
Why Choose Webit?
- They have a rigid training structure that helps to bring out the best in you. So, that when you join any industry you are ready to face all the challenges.
- They also provide hands-on training for maximum exposure to how things work in digital marketing.
- You also get the opportunity to learn from their google certified trainers, who have the best and updated industrial knowledge
- After completion of your course, you get certified by Google and HubSpot.
- You also get placement assistance from them.
Some of the modules that they offer are:
Search engine optimization (SEO)
It is a process of generating or driving quality and quantity traffic to the website in an organic way. It is of three types i.e., on-page SEO, off-page SEO, and technical SEO.
Pay per click (PPC)
In this, you give space to others in your post for an advertisement. And You get paid whenever someone clicks on their advertisement. This helps advertisers to gain/divert the maximum number of people towards their website or app.
Content Marketing
The main focuses of content marketing are to create and distribute valuable, relevant, and consistent content in order to attract and retain potential customers. It aims as bringing productive customers.
E-mail marketing
It is referred to as sending commercial emails to the target audiences who use e-mail. Everybody knows that effective email marketing helps to convert prospects into customers. And this helps in turning one-time buyers into loyal customers.
Social media marketing
It is a marketing technique in which you promote and advertise your product and services through social media platforms like Facebook, Instagram, Twitter, etc.
Some of the other modules that they offer are Google AdSense Training, Affiliate marketing, Google analytics training, and many more. They provide in-depth knowledge of each topic in simple and understandable language.