Digital marketing entails all marketing done with medium or the internet. Web marketing is different as it involves use of various digital tactics & channels to connect with customers where they spend much of their time. Digital marketing used digital tunnels to reach out to more numbers of audience & to build a customer base wider than before. Digital marketing is a wider term that includes every activity related to promoting the service of a business or selling products to customers online. Digital marketing is using by most of every business or brand. Digital marketing is used on all the social media platforms for advertising purposes.
Why use digital marketing?
Digital marketing is an affordable type of marketing that can be used by any business firm or any other type of marketing institution. The use of digital marketing is increasing day by day. Digital marketing can be used by large or small business organizations. It is suitable for every kind of customer. Advertising can be done with digital marketing very easily & it makes advertising effective with its amazing techniques.
Importance of Digital Marketing
Digital marketing is a form of marketing that is completely online & it is using for advertising the products on digital platforms for business purposes. As we all know that everyone spends too much time online. Digital marketing has vital importance in the modern world. It helps the customers to buy products online & they can easily categorize the best product. It is useful for students as well as businessmen and companies. In the modern world, before buying anything people always search for it on search engines. Digital marketing helps them to find the best thing as per their need. It has a wider scope in today’s world because consumers can easily find the things of their need with the help of digital marketing. So it plays a vital role in the modern world.
DIGITAL MARKETING PROCESS
VISIBILITY
- Visibility basically is that how our website is online or visible to others. Visibility means creating the awareness of our product, services through any social media platform like Facebook, E-mail or SMS, etc. It is important to make sure that our website ranks well on related search engine inquiries. Ranking well on the search engines ensures that our business is seen by the more potential customers.
BRINGING TARGETED TRAFFIC
- Firstly, the business wants to increase the traffic of the targeted audiences on their website. Targeted traffic provides better chances for the conversion. Business owners should be aware and ensure that their website generates more targeted traffic. Targeted Traffic is “qualified” and “quality” traffic.
ENGAGEMENT
- Engagement means that if the user uses the business website, the business wants that the user will properly be engaged with their website. This involves the interaction between the user and the business. It should not include the bounce rate. It simply means clicking on the thing which the business wants the user to click on.
CONVERSIONS
- Conversions mean that after the Engagement, the business wants its users to perform some activities on their website. A conversion is an act of converting the browsing user to paying customers. A conversion occurs only when the visitor to the website completes the desired goal like filling out some forms or making the procurement. Conversions are of 2 types i.e., micro conversions and macro conversions. Micro conversions include the actions or some activities of the user that are performed on the website like a subscription of the links, filling out the forms, etc. On the other hand, Macro conversions include the activities of the sales by the users.
MEASUREMENT
- Measurement allows the business to track their performance. Business measuring the profit or loss of their business.
RETENTION
- The main target of retention is of selling is to form engaged the customers to the store to buy again. The business offers to the users more engaged on their websites like providing feedback forms, or some good facilities, etc.
Some Important Pillars of Digital Marketing
- Search Engine Optimization(SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click(PPC)
- Affiliate Marketing
- Email Marketing
Search Engine Optimization (SEO)
Search engine optimization is the process of optimizing the website to rank higher in search engine result pages. By this, you can increase the amount of organic business. SEO is basically a process of making a web page easy to find, easy to crawl & easy to categorize. It is concerned with the holistic move towards driving consumers. A proper SEO makes a website rank on the first page of SERP(SEARCH ENGINE RESULT PAGES) & The common belief is that people generally review the first two pages of SERP. On a daily basis, nearly 80-90% of two consumers check online reviews before purchasing any products.
Content marketing
Content marketing refers to the process of creating & distributing relevant & valuable content to attract, acquire & build customer loyalty among a clearly defined audience with the goal of generating profitable actions among consumers. It has now become one of the most effective techniques in this technical era for finding potential clients It enables someone to transmit their brand’s value.
Social Media Marketing
Social media marketing is the use of social media platforms
To connect with the audience to build the brand, increase sales & to drive website traffic. Social Media Marketing involves publishing great content on social media profiles, listening & engaging more follower, analyzing results & running social media advertisements. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube & Snapchat.
Pay Per Click (PPC)
Pay per click marketing is an advertising channel where marketers doesn’t need to pay by the impression or purely for ad placement. The advertiser only need to pay when their ad is clicked by an online user. The most common PPC ad format appears on search result pages of search engines like Google & Bing.
Affiliate marketing
Affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms or websites. It means to earn a commission by recommending the product to others. It allows affiliates to earn money on product sales without creating products of their own. The affiliates earn a commission every time someone makes a purchase through the unique link associated with their recommendations.
Email Marketing
An email is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to the audience. It is considered one of the effective methods to promote the product and services of the company to the target audience.
Benefits of Digital marketing
- Digital Marketing is used by every type of businessman as well as corporations, firms, organizations & institutions. While many people use it in a large number. whether it is for advertisement or growing their business it is useful in every aspect of the modern world.
- So with the use of Web marketing, small businesses growth can increase.
- Thereafter, We can reach a wider audience at a lesser cost with the help of digital marketing.
- However, the brand presence may establish with digital marketing.
- Furthermore, Online Marketing helps in solving consumer problems.
- Moreover, it is easy for Mobile users to connect easily to digital marketing. It is viewable to mobile customers as well.
- Certainly, The presence of your brand & service on multiple platforms gives the option to the customer to rate your service as per their level of experience.
- By all means, It opens up a wider variety of job prospects for the students.
- Wide-ranging career options are available in digital marketing for the students For this purpose & there are so many institutions that are providing internships to the beginners.
- Hence with the help of digital marketing, you can make your own career by starting your own business online.
- Indeed Digital marketing is budget-friendly so it can accordingly be friendly to everyone.
Conclusion
In sum digital marketing is using on a larger extent by everyone. In the meantime, It is the most popular type of marketing in the modern world. Now It’s importance is growing day by day. So far Due to its awesome techniques, everyone is adopting It for their business or work. For that reason, It is the future of modern marketing.