What Is Twitter Marketing?
Twitter Marketing is a professional way of Marketing. Twitter was founded 14 years ago on March 21,2006. Its founders are Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. It is an American microblogging and social networking service which is public and one can post and interact with messages with other people around the globe known as “Tweets”. Its headquarters is in San Francisco, California, the United States available in multilingual and is served worldwide. Its Executive Chairman is Omid Kordestani, CEO is Jack Dorsey and CFO is Ned Segal. It has 321 million active users.
Twitter website is written in Java, Ruby, Scala, and JavaScript. It is easily accessible to all the people and has mobile apps for iPhone, iPad, Android, Windows 10, Windows Phone, Blackberry, and Nokia S40. Though Users can communicate with each other by sending SMS. However, People use it are celebrities, media, rockstars, executives, industry influencers, well-known authors, politicians, world leaders, and big corporations. Whenever Even average people use it as a source of communication throughout the world.
Learn Digital Marketing with One Of The Most Leading Institutes Of Delhi NCR
Benefits of Twitter Marketing
Brand Awareness From Twitter Marketing
Moreover, Twitter provides lot of benefits to business by increasing brand awareness and Return on investment of the company. Promote the latest trends, blog contents, videos, presentations, etc. Twitter increases the reach and impact the PR initiatives of the company and helps in monitoring the brand reputation. Twitter also helps you in recruitment by making you connect directly with potential employees. You can easily gain direct access to the profile of individuals. Therefore these are some of the benefits of using Twitter for business and in marketing the products or services worldwide through the internet.
Twitter Marketing Helps In SEO
Twitter is a powerful tool for SEO Twitter helps in increasing organic traffic in the website. Thus, it helps in optimizing the rank of Website on Google Search results.
Customer Satisfaction
Apart from this, other benefits are first, it increases customer satisfaction with better customer service. However, the potential customers through twitter can follow your business updates, information, and trends in real-time which gives one a golden opportunity to adjust business activities instantly according to the reactions of users or customers.
Get Twitter Marketing Services from one of the leading Social Media Marketing Agency
Build Relationship and improved brand image of the company
Twitter helps the business as it gives numerous opportunities to tell users across the globe about your business plans, policies, values, and goals.
One can clear their doubts or confusion through this blogging site and can aware users about the products and its benefits to the world which breaks the distanced cooperative image and helps in effective communication.
Enhance Traffic On Your local store and website
Through Twitter, one can attract customers by giving special offers or announcements of online and offline events like contests. Which helps in directing or communicating users directly to your local store or website to get more information, comments, views, etc. In Sum, This helps you to stand out from the crowd easily and builds your separate unique image in society.
Following the latest trends and watching your competitors closely
Obviously, through online marketing platform. Such as Twitter whose primary or main objective is to share information among the users worldwide. One can search the new trends prevailing and their list of competitors in the same or different fields. Which enables one to learn or acquire the latest trends In the industry. And can adopt such changes to maintain its market share in the economy. Also, one can search for the latest technology and can update its knowledge. One can search for local and global trends in Twitter to watch their competitor’s current activities. And the strategies and can see if their methods are successful or not or people are liking it or not. One can collaborate with other businesses to increase the market share and profits of the company.
STRATEGIES OF TWITTER MARKETING
Twitter is one of the most important social media platforms. So, efficient social media marketing strategy is important for the success of Twitter Marketing/
PICK PROFILE PHOTO, RIGHT HANDLE, AND HEADER IMAGE
The Twitter handle should be easy-to-remembered, catchy, recognizable, and short enough for people so that they can easily tag you. The handle is used when someone tries to find you on the page by searching your name. One should keep their names consistent across various social media platforms as different names might confuse the followers and they will find difficulty in locating your page. Unnecessary characters or irrelevant numbers should be avoided as it makes it difficult to locate the pages. If anyone interacts with you on the Twitter account, they become more familiar with your logo and can easily recognize it whenever they see it elsewhere. The logo should be clear, simple, catchy, attractive, creative, and innovative.
SHOW YOUR BRAND’S PERSONALITY
The Twitter bio of anybody shows its company under its profile and is a 160-character location. One just has to mention who you are to the world in a simple, few, and impressive short sentences. The bio of a person explains who they are, who founded they founded, what they do, etc. One should keep in mind the following elements while crafting your bio:
- Keep it simple and to the point. Tell people about what your brand is exactly all about.
- One should tell the people about their company’s achievements under their belt.
- Should writes an attractive bio to target the right audience.
- One should add relevant links, keywords, and hashtags so that people can easily find your social media pages, or whenever they search you.
- One should add the other associated brands within the space left in bio.
ONE SHOULD TWEET ON PEAK HOURS
There are many times in a day when people are highly active on Twitter. They engage more with the conversations and read your posts. By identifying peak time, one can take advantage of it and can boost engagement, get lots of clicks, more impressions, etc. One should test their content at different days, hours, times, etc that will show you your audience peak time. After identification, scheduling tools like Buffer, Hootsuite, etc schedule the posts at peak hours ahead of time. One should use the right hashtags and should avoid over-usage of it.
USE RIGHT HASHTAGS TO A MINIMUM
Tweets that contain hashtags are more engaging. One should use the hashtag to a minimum as over-usage of it drops the engagement by 17%. It is important to use the right hashtags to increase engagement and makes it more impressive and catchier. One should only include hashtags to add context to the tweets. One can find the impressive, catchy, short, simple, and best hashtags by using a tool like Hashtagify, RiteTag, etc. Before usage, one can also determine the strengths and weaknesses of your hashtags.
ADVANCED SEARCHES
It helps in finding the right people who are interested in your products or services in seconds. One can find the potential ones instead of writing to your existing customers, sending promotional tweets, etc through industry-specific terms. It helps in generating new leads in front of you. It helps you to reach the right target audience and one can fix their issues or problems to help them out. One can add images, hashtags, URL links, etc to boost your tweets.
ADD IMAGES TO TWEETS
One gets more clicks, engagement, shares when one adds images to the tweets to make it impressive. Tweets with images are likely to get more engagement, likes, or favorites. One should add images to the context that are of high-quality and are relevant. Also, avoid adding the image that does not match with your content just for the sake of adding images. One should add the image from an article with the link to recent blogs so that users can easily locate your profile and post and can find more information. One can also include the images while tweeting about new products or services.
ADDING VIDEOS FOR MORE ENGAGEMENT
Tweets with images and videos get more attention than tweets with plain, boring texts. It allows us to record new videos or upload existing videos from the device. One should add interesting branded videos to attract the attention of various users. Videos give your tweets a longer lifespan as it is a new way of sharing information with the users. One can also go live to interact with the users by using the live video feature. One can also see the live video after the live video ends as it is automatically posted as tweets.
CONDUCTING POLLS FOR INTERACTING WITH THE FOLLOWERS
The Twitter poll is one of the ways to create more activity on your Twitter page. One only has to click the same button is used for adding new tweets to create a Twitter poll. After that, the poll icon will appear at the bottom of the screen. Polls are generally not only used as a fun, but can be used to get feedback, engaging conversations with the followers, and consumer and market research. One should create a unique Twitter poll and should add questions to make it more engaging. It helps to drive traffic on social media platforms.
USE CREATIVE CTAs
Twitter Marketing is done to generate leads, boost clicks, drive sales, and increase downloads. Adding a CTA to the tweets can boost the engagement with the users. One should use words like “Follow us”, “Shop our sales”, “Download here”, “Visit our site”, and “Learn more” to drive the engagement and traffic.