Instagram is a social media marketing and networking platform that was first launched on ISO in October 2010 and then was then available in Android in April 2012. It is an app where you are able to share your photos and videos for free. It is available in apple ISO, Android, and Windows phones. Similar to Facebook and Twitter, people who create Instagram account have their own profile and news feed. People are able to share their photos and videos with their followers or friends.
Those people who are 13 years or older can only create an account on Instagram. They first need to register an email address and then select a user name that should be unique from the rest of the existing users. On Instagram, the photos or videos that you post are visible on your profile. The rest of the people who follow can see it in their news feed. There is also a story feature on Instagram which stays for 24 hours while the photos and videos that you post will stay permanently on your profile.
Since 2013 we have seen astounding rapid growth on Instagram, today it has more than 1000 million active users. Many companies started advertising on Instagram because of this rapid growth in the number of active users it has.
Instagram Advertisements
Instagram ads were launched by Instagram in late 2015. It is referred to as the way by which companies advertise their product, services, or websites through posting pictures or visual content on Instagram. It gives immense opportunity to the business of all sizes to achieve their desired target. Day by day the competition on Instagram is increasing as more brands are joining and making the news feed more competitive.
There are a number of ways through which you can create these ads. In order to launch Instagram ads, you must have a Facebook advertising account or you can also open the “Instagram For Business” account. Instagram Ads can only be managed via Instagram Ads Manager or Facebook Power Editor.
Using Instagram ads as a promotional strategy has many benefits. It is considered as one of the fastest-growing social media platforms. This helps the businesses to reach more audiences. On average, each person spends 50 minutes per day on Instagram and Facebook which helps businesses to gain more attention from the users. But choosing the right type of ad for your business is also very important. If the correct type is not chosen, you may end up spending money without getting returns.
Types of Instagram Ads
Stories Ads
Instagram stories are the most popular feature on Instagram and about 80% of users post the Instagram stories minimum of 2-3 times per week. These ads are shown between the user’s stories and are full-screen ads. Through this, businesses can have more potential to reach a massive audience with Instagram stories ads. Stories ads can generate more traffic. This is often a good idea to drive the user directly to the brand’s page and content.
Photos Ads
Basically, Photos Ads are the most common type of ads on Instagram because photo-sharing becoming the most prominent feature of the platform. Photo Ads increase brand awareness of the company and show products and services of the brand through attractive images This type of ad requires important content and the creative captions which give more information about the product or services.
Video Ads
Nowadays, many businesses started creating video ads to promote their products or services because the viewer rate is much higher than the other mediums. Instagram allows only up to 1 minute for the videos posting so they give the chances to the business to give users to have a closer look at their brand, or their products.
Carousel Ads
Carousel ads permit the users to swipe through 4-5 images to promoting the same ad. It keeps the user more engaged for a longer time on the same post. We can use Carousel Ads to highlight multiple products or sharing a multi-part story.
Collection Ads
With the help of collection ads, users can purchase products directly through the ads. These type of ads includes photos, videos, and direct responses only in one powerful advertisement.
Explore Ads
Explore ads help users find new content and accounts on the Instagram screen. These Ads appears after sometime when the user clicks on the photograph or video from exploring.
IGTV Ads
IGTV is the new feature that is added on Instagram to post long videos. You can post videos even as long as 20 minutes. IGTV ads help businesses to post long videos about their product, brand, or services. With longer duration videos they are able to put more details about their product, brand, or services.
Shopping Ads
Businesses use shopping Ads to drive the user directly to the product or service description page within the Instagram page. Then, the user can purchase products or services directly through the mobile site or the website.
HOW TO CREATE INSTAGRAM ADS
Create Tab
The very First step in creating any Instagram ads is to click on the create tab in Facebook.
Click on Ads
In the next step we have to click where ads is written.
Terms and Conditions
Before going to the next step you read to first read the terms and conditions that are mentioned. And after that, you have to click on the “I ACCEPT” option once you have read all the points carefully.
Choose on Campaign
Next, you need to click on the campaign. When the campaign page will open, you will see different ad objectives. These objectives are:
- Awareness
- Consideration
- Conversion
Awareness
This type of ad objective is used to create awareness about your products or services among the users. This is useful to those who want to further increase there reach and the frequency of how often they are remembered by the users.
Consideration
It is used to create an image in the minds of the user and gather more information about the business or product. This type of campaign is mostly recommended to those who want to attain the objective of getting clicks on the website And it is also recommended to those who want to present themselves as a worthy adversary during the consideration stage of the buyer’s journey
Conversion
It is used in order to drive more users to perform some kind of action on the webpages. It is recommended o those who want App interaction, content downloads, lead acquisition, or sales accrual.
Ad Name
After choosing the ad objective, a page will open for writing the name of the ad campaign. Here you will have to write the ad campaign name. Let’s say, you have to run ads about the furniture you can write a campaign name as furniture.
Campaign Budget
The next step is setting the budget of the campaign.
You will have to select one of the type of budget from the given two options i.e., Daily Budget or Lifetime Budget
Daily Budget
As the name suggests it is the amount that we can spend daily on the ad. It is for shorter period of time.
Lifetime budget
Lifetime budget refers to the maximum amount that we want to spend on the Ad campaign throughout its lifetime.
Select your audience
The next step is very important as in this you have to select the audience to whom you want to show our ads. In this, you have got two options, one being the new audience and second is the existing audiences.
After clicking on the new audience tab, you will again have two options. Those are:
Custom audience
The custom audiences are those targeted audiences who are interacted with the business as they visit the website page, like your Facebook page or post.
Lookalike audiences
Lookalike audiences are those who already have the same traits as that of your custom audience.
After you click on the custom audience, you will get the options through which you can decide your source to target them. You can also target your visitors, who interacted with our Facebook page, or those who are liking your pages.
And then, you can select the Facebook page from which you want to run your ads and give name to your audience.
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Selecting the Target Audience
In the very next step, you need to first select the audience that you want to target. After that, you have to fill the details of them like their location, gender, and also the language of people to whom you want to show our ads.
On the bases of qualifications, interest, etc, you can do a detailed target by selecting or customizing the audiences.
Selecting the Placement of the Ads
In this step, you now have decide exactly where you want to place our ad. After selecting the type of placements, it becomes easier to decide the place for your ads i.e., automatically or manually.
If you select the option as automatically, Facebook will decide to whom your ads will be shown and if you select the option as manually, you get to decide to whom you want to show your ads.
Choosing the Platform of the Ads
After selecting the placement of the ad, you will now have to select the platforms where you want to place your ads like on Facebook, Instagram, Messenger, and so on.
Selecting the Instagram Account
If you also want to place your ad on Instagram, then in the next step you will have to link your Instagram account with Facebook.
Selecting Image or Video
In this next step, you need to select the type of media that you want to show in your ad in order to make the ad more attractive. You can either choose an image or video to make it more attractive.
Adding Heading and Description
The second last step is to add the details such as the heading of the ad, its descriptions, website links, etc to make your ad more attractive.
Publishing your Ad
And the last step is to finally create your own ad. In this, you just have to click on the publish button and your ad will finally be created.