What Is Penalized Website?
Before optimizing your website, it is important to confirm whether the domain that you are using is under penalty or not. The main aim should be to find out algorithmic changes that occur and affects web property and create recovery plans for it. The removal of sites from the Google index is a part of the Google penalty which drops the ranking of sites. The reduced rankings can be due to the whole website, specific spamming keywords, and several pages. We have understood what is a penalized website, now we will learn how to identify them.
Identification Of Penalized Website
There are several ways to learn how to identify the Penalized Website. Following are its reasons:
- First, go to Webmasters Tools and login to it. Then, you will see Search Traffic, click on that. After this, go to Manual Actions. On reaching there, one will find a message which states the presence or existence of penalties.
- Check the loss of traffic that occurs and updates if launched at that time.
- Write the query of your domain into the search line to see whether it is there in the list of top 10 or not and if not, there is a chance or possibility of penalty.
- By writing the name of the domain and keywords in the search line, the partial penalty is identified and if pages do not show it, then one might suffer this type of penalty.
- At last, check the page rank and the time when visitors visit to identify the time of sudden decrease.
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Types Of Google Penalities
Algorithm Penality
It is an automatic type of penalty which does not respond to Google. This is because of the new updates of the Google which is not familiar to the website owner.
For example– The low-quality content is banned by Panda and Penguin works with poor quality content and upgrades it, etc
Manual Review Penality
In this, the algorithm is triggered by the web spam team. Usually, an e-mail is received by the website owner regarding the problem or issue and as soon the issue is rectified, the team then reviews the website. To identify any penalties, one can log into “Manual Actions” in the search line and can see the reduced traffic on the website.
Site-Wide Penality
In this, If Google sees your Website as spam and eventually, the ranking of the site gets decrease. It is one of the most unpleasant penalties. It leads to blacklisting of the site or Website Penalized.
Partial Manual Penality
In this, reviewer’s conclusions or results matters a lot as some issues are unsuitable for the pages. It might lead to poor quality content and blacklisting of the site. It does not match with the guidelines of the content.
Why Google Punish You?
- Firstly, Black Hat Techniques like cloaking which is insufficient content that users see. It is completely different from the search engines. One can easily identify it through Google tools. URLs can result in several penalties.
- Secondly, Spam is the main reason or cause of penalties. Google tools match the number of spam domains.
- Thirdly, Duplicate or plagiarized content generates several penalties too. To avoid such problems, one must check its content using a plagiarism checker or Duplicate Checker as only 10% similarity of the content is Good According to Google.
- If your website loading speed is low then your site will witness a drop in rankings as a result of a penalty.
- One must choose Google Analytics to interpret SEO practices.
- While, Appropriateness of web hosting is important for maintaining the higher rankings of the site and SSL certificates, that Google creates for this purpose.
- Therefore, One must check the links and content uploaded in sites time-to-time to avoid penalties.
- Lastly, One must go through Google guidelines and should try to avoid problems or issues in sites to avoid penalties and to maintain the ranking of the sites.
WHY YOUR SITE GETS PENALIZED BY GOOGLE
OVER RECIPROCAL LINKS
If one tries to exchange lots of links with the customers, then such an act is considered as fraud or counted as a manipulation attempt. It was once considered as innocent marketing but later on, it started to be misused.
CONTENT IS DUPLICATE
If Google catches the duplicate content or the content copied from another site, Google punishes them and drop their rankings. One should make sure that its content should be real, different from others, and should not be copied from anywhere else.
OVER-USAGE OF H1 TAGS
H1 tag helps Google to understand what the content is all about and revolving to. One should not use excessive H1 tag as it might consider as an attempt to confuse Google with the keywords.
INTERNAL 404s
If any site shows this 404s signal, it means that they are not getting any information that they are looking for on your website. Google wants to know that one should tend to the content and should eliminate the errors and problems they are coming across.
LINKS FROM ANOTHER SITES IN DIFFERENT LANGUAGES
The users prefer link in one language. So, one should not link to sites in different languages as it is considered unfair in the terms and conditions mentioned in the guidelines of Google to rank the pages. If it is found, Google can punish you and can charge from you as a penalty.
TOO MUCH USE OF KEYWORDS
The too much over-usage of keywords is a symbol of poorly written content and drops the engagement. Too much use of keyword drops the ranking of the web pages. If Google found it, it may penalize one in the right or wrong way. So, one should use limited keywords to attract people to the website and to boosts the traffic.
USE OF FOOTER LINKS
The use of footer links in web pages can be used by web designers in a right or wrong way. Some manipulate PageRank by using it to drop the ranking of the web page. Some use it as a navigational aid. So, it depends on the web designers on how to use it.
HIDDEN LINKS IN YOUR PENALIZED WEBSITE
One should make sure that all the links on the website should be visible and useful to the users. If something is hidden then it is considered as suspicious. One should avoid the same colour of the link as the colour of the background page. One should make sure that links should be added on the website so that the users can find the page easily and can visit it.
Update your links
You should update your links from time to time. If one does not keep links up-to-date then, Google considers you as careless and who doesn’t care about the user experience. One should constantly check the links and should stop the visitors visiting various error pages.
SCRAPPED CONTENT
The website managers copy and take the content from other sites to bulk their pages. The web designers do it with good intentions but Google considers it as pointless duplication. One should write the original content instead of as Google does not give a rating to the content that is copied.
IMPROPER TIMINGS OF YOUR WEBSITE
Your site would be counted in bad terms by the search engine if it went down. Your site would not be identified by Google and it will get de-indexed.
KEYWORD DOMAINS
Do not link your keywords with the same domain name again and again. Your link would be considered as manipulation of anchor text and Google will penalize your site. One should make sure that it has lots of content if one does not use the exact match domain because Google considers it as that one is trying to fool or forcing people to click the links.
RENTED LINKS
The rented links are valid, useful for SEO, and are paid every month. They are considered as paid links by the people.
USE OF BLOG NETWORKS
The networks are considered as a sign of potential SERP manipulation. The blog networks give chance to the users to delete all the upcoming links or now have shut down.
OVER-USAGE OF META KEYWORDS
One should not use more than five per page meta keywords. It has always remained the trendy topic of debate as it is easy to manipulate.
SPEED IS SLOW
If the site takes so much time to load, the users generally tend to avoid it or skip it and move to another site. There are many factors behind the slow speed that troubles one when one opens the site. One should use a caching plugin or move the site to a data center that is close to frequent visitors.
SPAM COMMENT
The commenting systems have an option of automated spam that detects the spam comments on the website. One should carefully observe the comments under the blogs on the website and should reply to the comments to increase the engagement with the customers. Should not allow spam comments to build up. One should switch off commenting entirely if one does not have time to moderate it constantly as it might drop the ranking of the web pages on the website.