What is Black Hat SEO?
Black Hat SEO means doing unethical things to rank your website which are against the Search engine guidelines. If you kept on following the black hat SEO, your website will no longer be available on search engines.
How to Detect Black Hat SEO?
Recognizing Black Hat SEO is not a big deal. There are Some Simple clues to catch if the website is not following Black Hat SEO mentioned below-
Keyword Stuffing
Cloaking
Copied Content
Paid Links
Reciprocal Linking
Spam Comments
• Keyword Stuffing
Keyword stuffing is the process of putting too many keywords in your website. Google penalizes those site which stuffs their content with keywords. Using keywords too many times can cause irrelevant content or hide your site in the search engine result page.
•Cloaking
Cloaking is one of the popular black hat tactics. In this content show to search engine is totally different from content shown to users. It violets search engine guidelines as it shows unexpected or undesired results to users.
When somebody types “cloaking” on the Search Engine, Search Engine shows the results about defining What is Cloaking and give a detailed knowledge of how it works for a website.
However, these kinds of search Engine Optimization method are unethical because it forces the bots of search engines to rank their website with their keywords. it’s not a part of Google Webmaster’s Guidelines. It creates an illusion for the searcher.
there it is a veriety of the black Hat SEO techniques.
Copied Content
To rank your website it is the most important factor that your content should be unique. It helps crawler easily understand it and rank your website. Search Engines do not use the similar content in the same results because this can cause inconvenience to the searcher.
Copying the content is a technique most people use in order to rank their website in the wrong way. People use plagiarism tools which detect copied content the copied source also rephrases the content by the tool. It usually decreases the risk of getting caught and rank the website but still, there can be issues in your website or it may be spammed later.
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Paid Links
To sell or to buy a link is totally a violation of any search engine guidelines. Once the search engine got that paid link on your website, it may harm your website.
Reciprocal Linking
Reciprocal links are a kind of mutual agreement between two sites to link with each other. They put their webpage into each other’s web pages. For example, site B links with site C and site C links with site B.
Reciprocal Linking is still in use to a lesser extent. Do not use too many reciprocal links otherwise Google will penalize the site.
Spam Comments
All the comments that are spam create free backlinks for your website. This kind of spam Links are totally unuseful and people try to create such links in order to rank their websites.
Nevertheless, At this time this is one of the popular ways to increase the traffic on a Website. There are some tools available for catching the links that are spam and force bots to rank the website.
It is not bad to Have a comment section on your website so that people might share the feedback regarding your content or may ask their query. Try to keep your blog open for the public. But keep an eye on spam comments are also necessarily a big part of ranking your website. So it is a way better option to stop spam commenting on your website as soon as it creates a bad impression on readers mind and they wish not to switch or leave your site.
However, the spam comments may look at your website dull and inadequate or dishonourable.
How To Avoid Black Hat SEO and rank your Blog?
Focus on SEO content
Writing a blog and promoting it is alright but and doing SEO of your website or blog is compulsory in order to rank your website. Moreover, the content of your blog or website is as important as doing SEO of your website. Therefore, your content should have a specific keyword whose goal is to rank your website in an organic way.
Try to use your keyphrase according to the length of the topic or your content such as Type your keyphrase in SEO title and in the Meta description. Always remember to make your site Device friendly, so that it might fit in different screen sizes.
Write Evergreen Content
Here is an advice for all those who are willing to rank their website through their content writing. For an evergreen content try to add SEO content in your blogs An evergreen content means a topic that never goes out of trends like Money, Digital Marketing and much more. It helps your blog to be updated and keep updating your blog is necessary to maintain the rank of your website.
By writing an evergreen content you are preparing your site to be future ready.
Invite guest bloggers
There are many ways to promote your website, one of them is to exchange ideas. But that does not mean to copy others content, Exchange Ideas means inviting other people to write for you so that creativity comes in your blogs. Blogging is a way to reach people and drop your thoughts in people’s mind. The advantage of letting others write for you is when they will write a blog referring to you, they will link it to your website and their followers and readers will click on your page and some of them might like your content too and thus there will be organic traffic on your blogs and your blogs might rank in an ethical way. It is good for both the parties in case of increasing traffic to their blogs.
Mention influencers in your Blog
Another way to add traffic to your website or your blogs is to tag Influencers on your blogs so that people find it professional and visit your site. You can mention their famous lines addressing them in your blogs.
Addressing them into your blogs is important but before taking action of tagging them try to reach over them and try to contact them for tagging them. People may appreciate you for this thing and may their follower reach help in increasing traffic on your website.
Build an Email Marketing List
An Email Marketing listing can help your website in the marketing of your blog posts. Creating an Email Listing is a thing every business should consider in order to promote their business.
Create an email listing of your blog readers or website reachers so that it can help in creating fan following and faith in users. There should be a call to action button on the page so that you can collect the data of visitors on your website and share deals, offers and new thought with them via Email and stay connected with them.
Hope, The importance of doing Email marketing is now clear to you, it’s a good way to see the growth on your website traffic. Who knows maybe a random follower of yours encourage people to sign up your website.
Contribute to Different Communities
There are some communities in which we can post something and vote for submitting in those communities. On top of the Newsfeed, there’s the most voted post.
Choose the category of community wisely so that you may not go for the wrong one. Posting in a wrong community can spam your post. Try to communicate with people just. by texting them or commenting on their posts.
Apart from Reddit, there are many more communities for promotion. Go Try them!
Engagement on Quora
Quora is an online platform in which the user can ask and answer questions by their interest. You can make engagement on that website to connect with people and post your answers there. It may increase lots of traffic when people see your Question Answers and appreciate them.