Search Engine Optimization(SEO) is a process that is adapted for the increasing rank of website on Google search results and brings traffic of targetted audience on the website. That is to say SEO helps in boosting the perception of your website in search engine pages. In SEO(Search Engine Optimization) those keywords are used which can easily captivate the customers.
With the help of SEO, you can boost the organic traffic on your website.
Generally, we can say that SEO(Search Engine Optimization) is a method that is all about enabling customers to track down your company among thousands of various companies.
TYPES OF SEO
ON-PAGE SEO
On-page SEO is an element of SEO that concentrates on optimizing your website as per search engine guidelines. However, SEO helps in preparing your website more efficiently & result in improving your ranking on SERP.
To read more details about On-page SEO read the blog – What is on-page SEO?
OFF-PAGE SEO
Off-page SEO implies to all those actions that are performed outside the limitations of your website. All the stuff that you can do outside your website to improve your SERP position, comes under off-page SEO. Meanwhile, SEO will boost the ranking of your website. Example promotion of website on Indiamart, Justdial, Olx, and so on.
To read more about Off page SEO read the blog- What is off-page SEO?
TECHNIQUES OF SEO
WHITE HAT SEO
White hat SEO refers to all the tactics as per search engine guidelines. It is a process of following Google policies in order to rank a website in Search Engines and outrank competitors.
Read More about White Hat SEO– What is White Hat SEO?
BLACK HAT SEO
Black Hat SEO tactics are those which are unreliable & destructive for the website. These tactics are against search engine guidelines and one should avoid it, otherwise, they can get a penalty from search engines. These tactics are extremely risky that they will result in decreasing the rank of your website on search engine pages.
GREY HAT
Grey hat SEO comes neither in black nor in white hat category. Its courtesy esteeming the problems is doubtful. Grey hat tactics are those in which nothing is clear whether it will be good for your website or not.
Read More about Grey Hat SEO- What is Grey Hat SEO
Keywords in Digital Marketing
Keywords in Digital Marketing are like connectors that connect them with their audience. Keywords help the company to search & find the queries, their target audience search on Google, or any other kind of search engine and rank their webpages on those keywords.
Types of keywords
- Short-tail keywords
- Middle-tail keywords
- Long-tail keywords
Short-tail keywords
Short-tail keywords are those keywords that contain only 1 or 2 words. The meaning is not clear in this type of keywords in search engine. For example, if someone searches “jacket, ” on Google then it is not clear that he wants to buy a jacket or sell. So this type of keywords doesn’t type of searches.
Middle-tail keywords
Middle-tail keywords are those keywords that contain 2 or 3 phrases. This type of keywords clarifies the complete meaning of what a customer is searching for. It is also-called body keywords in search engine optimization. For example, someone searches for “best-branded jacket company. In this keyword, it is clear that what he wants to search.
Long-tail keywords
Long-tail keywords are those keywords that contain too many words in the search engine. More than 4 words or phrases are used. For example, if someone searches “details of lather jackets all over the world”. then it is called long-tail keywords.
Keyword Research Tools
- Keyword Planner
- Keyword Shitter
- LSI
- Soovle
- Answer to public
To read more about Keyword research Tools- Read the topic- Top Keyword Research Tools
DOMAIN AUTHORITY
Domain Authority could be a metric which was created by Moz, for the aim of rating an internet site on a scale of 1-100. Domain Authority is a measure of how well a website is probably going to perform in search engine results. It is an exploration engine ranking score which gives the summary of likely site performance. Therefore, the higher the domain authority of a website is, the higher it’s ranking in search engines.
To know more about Domain Authority- Read blog what is Domain Authority?
PAGE AUTHORITY
Page Authority is a score developed by Moz that provides suggestions on how well a specific page will rank on SERP. It is important to require under consideration all SERP features if businesses would like to be at the highest of the browser’s search. This score ranges from 1-100 and Page Authority checker uses a machine learning model to spot the algorithm which shows the simplest correlation within SERP’S Ranking.
To know more about page Authority -Read blog – What is Page Authority?
SERP(Search Engine Result Pages)
Search Engine Result Pages are the websites that are served to the users when they search for something online by using a search engine, such as Google. SERP includes 3 components i.e., ad, Google listing, and web pages.
Introduction to ROBOTS
Robots.txt is just a file that you can find in the root directory of your website. On the other hand, It is that file that is used for lending instructions to search engine crawlers about the page. For example, which page they can crawl & index?
Let me tell you about the functions of robots for understanding more about it.
Function of Robots
• Crawling
• Indexing
• Caching
- Crawling
Crawling is a method that is used by the search engine robots for retrieving the data of the whole website for rendering a decision about data that for ranking results which data should be used? That’s called crawling.
- Indexing
The method of accumulating & sheltering essential data by t search engines that attains from crawling called indexing. Indexing is just collecting the important data obtained by crawling.
- Caching
A cache is nothing but just a copy of the documents of your website.
It reserves all the documents data passing through the website.
It is just interim storage of the web documents.
To know about How Search Engine works read the topic- How Search Engine works?
SITEMAP
Sitemap could be a file wherever you give info concerning the pages, videos, and alternative files on your website, and also the relationships between them. Search engines like Google browse this file to a lot of showing intelligence crawl your website.
A website map tells Google that pages and files you are thinking that area unit vital in your site, and conjointly provides valuable info concerning these files as an example, for pages, once the page was last updated, however usually the page is modified, and any alternate language versions of a page.
You can use Sitemap to supply info concerning specific kinds of content on your pages, as well as video and image content.
IMPORTANCE OF SITEMAP
- Organize giant websites
Your website can grow in size. In contrast, You could add associate e-commerce store with many departments otherwise you may expand your product portfolio or, additional doubtless, the location simply grows as new superimposed to an organization.
However this will results in confusion for guests UN agency or then confused regarding wherever to travel or what you have got to supply.
- Function a project manager and creator
Think of the HTML sitemap as associates blueprint for your website. It becomes a management tool. After all, It sees the structure and connections between subpages and pages. A good site map is sort of a well-organized daily schedule. So, It’s additionally a forcing operate to form positive that you just have a clean hierarchy and taxonomy for the location
- Highlight the website purpose
As a content-based document, the sitemap is how to more outline your website’s specific price enhance this profit through exploitation, SEO (Search Engine Optimization) to spot the foremost distinctive and relevant keywords to incorporate on the sitemap.
Anchor test may be a good way of making keyword relevance for a page and pages while not several cross-links, a sitemap is a simple various use.
- Speed the work of program crawlers
You want to assist those search engines enters any manager, you will be able to and lead wherever you will be able to the helps includes finding your content and moving within the crawl queue.
- Increase program visibility
With some websites, Google and alternative search engines might not bear the work of assortment of each webpage. Otherwise, The bots wish to verify the link is sensible. The web sitemap will direct these bots to urge the complete image of your site and contemplate all the pages
TYPES OF SITEMAP
1. XML sitemap
An XML (EXTENSIBLE MARKUP LANGUAGE) sitemap may be a document want to detail all URLs on a website. It will embrace further info on every uniform resource locator, with detail of once they were last updated, however necessary area unit and whether or not there are different versions of uniform resource locator created in other languages.
All this is often done to assist the search engine crawls your website with efficiency, permitting any changes to be fed to them directly, as well as once a replacement page is supplementary or a recent one removed.
2. HTML sitemap
HTML sitemap is an associate degree hypertext mark-up language page on that all subpages of a website square measure listed. Though It is typically joined within the footer of a website and is so visible to all or any guests.
In distinction to XML, hypertext mark up language sitemaps square measure in the main created for users, as they assist them to urge an outline of the structure of your website and to navigate through all the subpages.
Visually, associate degree hypertext markup language sitemap resembles a navigation bar wherever all tabs square measure opened and wherever you will click on every link to urge to the corresponding subpage.
To know more about sitemap read blog- What is sitemap?
VOICE SEO
You definitely have used the feature of Google voice assistant?? Not yet? Then let me tell you how does it work for you!! Whenever you are searching with voice assistant you just need to use your voice instead of typing words “Okay Google”, “suggest to be the best salon nearby” Afterwards google will answer your query with the most relevant information. Yet Voice search optimization is an outstanding technique for all the-business organizations for captivating customers towards their website. So, It is an optimization of keywords & key phrases in which people search through the voice assistant. Meanwhile, It works faster than typing a query, with the use of voice SEO(Search Engine Optimization), you will receive the most appropriate answer to your question. To clarify, Yes, that’s true!! Let me tell you, why it is beneficial for your business? Keep reading!!
Important Factors of Voice SEO
• Whenever, Voice assistant will give the most specific answer to all the queries that can help you in getting more website traffic.
• Next Voice SEO will connect you better with the users.
• In addition, You can increase your brand awareness with a voice assistant in SEO.
• To illustrate, Create a brand value for your business.
Important Techniques of Voice SEO
- Further, It gives a faster loading speed to your website.
- While, KEYWORD RESEARCH is the process of analyzing queries of your users.
- Afterwards, In SEO, Develop your website on the basis of question-answers Asked by the users.
To know more about Voice SEO – Important Techniques of Voice SEO
What is Mobile SEO?
Mobile phones have become the need of the generation. For Example, They are using mobiles for knowing updates about everything. In like manner, Have you ever done browsing on your mobile phone? Your answer would be yes!! This time, Everyone is searching for things through mobile phones that are increasing the use of mobile SEO. Neighbouring on, The optimization of your website completes with the use of mobile phones as mobile search engine optimization. Hence, Mobile SEO (Search Engine Optimization) will improve the accessibility of your webpage for improving the rank of your website
Important Factors for Mobile SEO
•Meanwhile, a secure website is helpful in enhancing the rank on search engine pages in SEO.
• However, your accessibility is what matters the most, and easily accessible website will result in boosting the rank on SERP.
• In fact, Make your website friendly that will help you in getting more traffic.
Techniques for Mobile SEO
• Once, Your website should contain the main keywords in the title in SEO.
• Subsequently, Stop using those flashlights because not every phone includes flashlight features.
• Similarly, Do not use pop-ups sounds that can irritate your users.
To know more about Mobile SEO read – Techniques of Mobile SEO
Technical SEO
Technical SEO means optimizing your website for indexing and crawling but it also includes any technical process meant to enhance search visibility. To Sum Up, With technical SEO, you’ll help search engines access, crawl, interpret and index your website with none problems in SEO.
To know more about Technical SEO read blog- What is technical SEO?
What is HTML?
HTML is a programming language that is used for formatting web pages.
For developing a website we need some formatting that can give our web page a new look we can use HTML. An an illustration, With HTML, we can format the look, headlines, article, layouts & formation of every component of a web page.
Likewise, For all small as well as developing business it is very useful & can easily afford by every business.