What Is White Hat SEO?
White hat methods focus mainly on creating organic traffic through known strategies that are within the rules of Google’s best practices.
White Hat SEO– White Hat SEO means the right way of doing SEO according to the laws or rules and regulations of Search Engine. To follow the rules of the search engine to rank your page ethically.
White hat methods usually take longer to see results and need more work on the website. While the results from black hat methods seem to be quicker, a white hat SEO strategy is much more stable.
Factors Affecting What Hat SEO
Understand Your Competition
In the process of ranking your website, it is important to Understand your competitors and also is the main part of doing SEO of your website. You have to understand strategies of your competitors. The reason behind doing so or understanding your competition is that if someone searches for your website, your competitors appearing first.
So the question is- How can you understand about your competitors?
For that, you need to have an SEO tool but it is not necessary that all the data remain accurate.
InnerSERP is a unique tool that has been only developed for competitors’ analysis. And those data are accurate enough and helps you understand in competitors’ strategy.
Content Creation
Creating original content that’s relevant and valuable to your target audience is one of the best ways to Rank your website. Creating highly consistent content on an advisable basis will bring in traffic and establish your brand as an authority within your niche. Download Report Optimize your content with the main keyword for your website. You should write about what the website or the page is about and keep the keyword respective to the topic. Make sure that content is original and non-plagiarised otherwise Google will penalize the website and remove it in the ranking. This is what we call White Hat SEO.
Title Tag
The title tag has the main function on your website. It defines the topics of your webpage. The title tag is there within the Header segment of HTML code. The title should contain 55-60 characters.
Meta Description
The meta description is a short description of the content, written below the hyperlink while we search something on search engines like google. The content that we write inside the meta description is the small a hundred and sixty words summary which tells about the content of the webpage. Meta descriptions are, white hat strategies, focused on the keywords. These descriptions appear underneath the identity of the page, for example, identify in search consequences and tell the searchers what they will discover in the event that they click on the link. These must contain prioritized keyword utilization and recognition in compelling the reader to view the content. The meta description should be full of compelling and catchy matters in order that searcher opens the link. Meta Description is an important part of ON Page SEO because it describes a summary of your website to SERPs and your users.
Heading Tag (h1)
H1 tags outline the name of the page. Heading Tag makes the first impact of your website while the searcher opens it. The number one Keyword should place within the H1 Tag.
Image Quality
Image quality should be optimized so that image can load easily and the website load faster with a good server.
Make User Experience (UX) a Priority
User experience is the most necessary thing you should consider and work on. Whenever Google finds a positive user response from your site and the traffic coming to your website, it starts ranking your website higher. Always remember and keep in mind the value you are providing to your users. There are more and more demands of better website design and fulfilling those demands are never too easy for everyone.
Google now has a variety of many of the signals that allow them to identify (and punish) bad experiences. At the Bottom line, Even in the past, signals which are like bounce rates helped them identify when a site was not delivering a good experience.
Focusing on Mobile First
The very first thing in this era of mobile phones, If you haven’t updated your process to focus on mobile quality first, you’re too far from today’s technology. Google’s search engine first started stress on mobile search results in 2016, when they announced a mobile-friendly design to lead searchers toward content that could be readable on phone devices and different device or different screen sizes.
Technically, it’s no longer impossible to make a mobile-friendly site/App. Google has launched its own mobile-friendly test app so that you can check to make sure that your website isn’t penalized. You may also figure out where you need to make changes. All web designs do not follow a white hat search engine optimization rules but understanding it is the importance and ensuring you’re meeting Google’s guidelines is beneficial for your website.
One can have clarity about their work is never going to be erased or unuseful by a later update or algorithm change. So It is necessary to focus on quality and user experience, and due to some Search engine update, your website internet traffic drops All of a Sudden. Quality content, keywords, links and site design, website speed all of them are extremely Important to Rank Your Website.
Internal Linking
Internal linking is a manner of linking a page of the website with another page of the website. Such Internal linking is also used for good navigation between two pages and content related links. The keyword must contain in the anchor tag used to create internal linking between pages.
URLs of the page
URL of the website should be SEO friendly. There should not be any use of numbers and special characters such as underscores @ in a URL. It should contain the keyword that you are targeting for your website so that your website may rank easily.
Website Speed
Website Speed is one of the most important things in Google ranking factors, and an admin can use it as a White Hat SEO method. In WordPress, you can use plugins like Autoptimize and WP Rocket, to optimize images, HTML, JS, and CSS. Turn on Image Lazy Load, which also is available in JetPack. The most important thing among all, choose a good web host.
Here is the most affecting factor for your website which is the speed of loading your website. Your website should be open within 2 seconds of clicking the link of your website otherwise the searcher gets frustrate and leaves your website. Thus, it will increase the bounce rate on the website.
Keyword Density
No doubt the keyword is very important for a website but having overstuffing of keywords can cause your website in black hat practices, Search Engines can hide your website by doing such things that are against ranking laws. While A keyword density of 2-3 % should be maintained on website pages. Using completely researched keywords in a suitable and natural way is a highly impressive part of an overall SEO strategy. Your research should focus on recognising the most valuable keywords that your ideal audience is searching for. Don’t neglect long-tail keywords, as they can be extremely effective at targeting users with very detailed search queries related to your brand.
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Anchor Tag
The anchor tag is basically is a tag that sends us to another page of the website. Moreover, Keywords should be present in anchor tag as it is an important part of On-Page SEO.
Site Mapping and Organization
Design your site in such a way that is optimized for search bots which makes it easier for them to crawl the content. Search engines also place importance on certain locations on your page, like headers and titles. You can use this knowledge to create a map on your site and place the prioritized keywords in important and valuable locations.
Device Friendly
Making your website device friendly is the most important thing you should do. However, a large number of people are using smartphones they can carry it easily and people try to open a website on mobile phones in a hurry so it is important to make sure that your website works well in all kinds of devices.
Invest in Local SEO
Register your website of Google My Business. It helps you to appear your listing of websites in the form of a map in Google Search Results. Optimize your google my business listing with content, images, and reviews in order to increase the presence of your website in SERP.
Schema Markup
The first thing you should do is to do Schema Markup. Make sure your schema markup is done perfectly. The Schema Markup helps Google to know on which topic your content is about, and by making Google crawler’s “life” easier, you will make your own life easier.
Create links (rinse & repeat)
It is totally up to you to build as many links as you can. Most white-hat SEO’s will tell you that you need the “right” links and you’ll earn from them, rather than being proactive and giving attention to them,. Be proactive, create unique content and put in front of people so that they open it. That might link to it and meet their requirements. There are many ways to get links, here’s a great resource for link building “mini” strategies: Link Building Tactics (Complete List) – Point Blank SEO
Citations & Social Signals
After following the above steps you might have to create NAP listings of your website all over the quality directories. NAP is known for the Name, The Address & The Phone. The more Google sees a mention of your NAP, the more trust it builds towards your website or blog. There’s a lot of debate about it around social signals as well, but the majority of them finds positive results. You can be active on social media sites, share your content, engage with your audience and you’ll build reputation and followers which helps to increase the traffic.
Ways Of Doing SEO
An SEO plugin will do the main work to your website for making it better from the search engines’ angel. An SEO contains utmost options for optimizing WordPress websites for search engines.
SEO is as important as the creation and promotion of a website. If you have a website that is not fully optimized for the search engines or that is not perfect according to Search Engine’s perspective, you might not get all the benefits out of it. Doing SEO of your website is not very difficult, all it takes is honest efforts. Having knowledge of the White-Hat SEO can help you in optimizing your website.
Social Media
Social Media is the Best Way to help your website in SEO. Keep it in your mind that whenever you post something on your site/blog, share it with your Social media handles like Facebook, Twitter, and LinkedIn Instagram. Try to post with a unique (#) Hashtag whenever you are posting something. Promote your website or business by posting content related to your business and better advertisements. But remember, people, get bored by long paragraphs avoid using these. Always Use images and videos, it will give you a better hike and People will show interest in your website.
Article Writing and Posting
Writing an interesting article is art. Not everybody is capable of writing such an article that makes people curious to read them. so If you have that capability or talent, go ahead. Article writing is trending nowadays, Google always prefers unique content. Write articles while considering your target audience in your mind. Decide whom you want to write for? And what should be the topic? Do a lot of research to know the format of article writing. Most probably try to write an article on trending topics, and post it on free article submission sites, always keep in mind to post it on right category otherwise it will leave a bad impression on readers.
YouTube Channel
Do you have a channel on YouTube? If not. go and create one. YouTube is trending nowadays, and it is popular among all age group people. You can promote your website or your business by sharing useful videos on YouTube, you can promote your business with a large audience and also to your target audience.
Better Profile
It is a necessity for people to keep themselves updated according to time and situation. Putting a good profile of ourself on social media, be active on social media platforms, you can improve your site indexing. Choose a nice Display picture, Your company logo(business logo), Post each important necessary details, website and youtube links in your account.
Blog Writing
These days in the world of Internet Blogs are getting more and more useful. People who are traveling for hours, prefer to spend their time on the Internet. You should use the strategy of increasing your online presence. There are lots of blogs and bloggers who are ready to share their day to day experience and their life activity, innovative things, tips and tricks about almost everything related to daily life, and how-to-do blogging on Google. They write a blog every day, it barely takes much time. Firstly choose the best topic you are interested in and hit your keyboard, include some good links in your blogs related to your content, you also can attach reference links on the bottom of the content for users to get more news on the topic.