DIGITAL MARKETING
Digital Marketing is the ability to reach millions of people in a few clicks. In fact, It is a platform to create awareness about products and services through the Internet. On the other hand, Digital Marketing allows you to communicate the brand and reach globally.
To know more about Digital Marketing- Read Blog- What is-Digital-Marketing?
Digital Marketing is online marketing to promote products and services that utilize the internet and digital technologies such as desktop computers, mobile phones, iPods, and other digital media devices. Nowadays, people are using digital devices to buy products and services rather than visiting physical shops. One can access it 24xS7 hours while sitting at home. It promotes a wide range and different varieties of products to the customers worldwide.
Targeting In Digital Marketing
From each passing day, with the help of Digital Marketing, market targeting strategy is becoming easy. Digital Marketers are not only improving their marketing and targeting strategies but also working on the customization and ability to survive in the market. This is the reason why Digital Marketing now becomes the most favourite marketing strategy and the strategy people want on their fingertip each time. Targeting audience is easy and you can keep a record of your targeted audience in Digital marketing.
There are the following Digital Marketing Channels through which producers deliver their products to its customers which are:
EMAIL MARKETING
Email Marketing is a way to communicate with your customers with the desired message to your target audience. But many of us will think that in this era of social media platforms like Instagram, Facebook etc, Why would people communicate with emails?
It is a very affordable form of marketing to communicate messages such as their value proposition to its existing or potential customers. Emails are more effective in creating personal feel or bond with their customers. Data can be collected through Call To Action Button like Sign Up button and we can send emails to people who are interested in our website.
Most of the technology companies like Google, WhatsApp, Facebook and all kinds of messaging platforms prefer to advertise their services through Email Marketing.
To know more about Email Marketing- Read Blog- What is-E-Mail Marketing?
SOCIAL MEDIA MARKETING
Social Media Marketing refers to promote products and services through social media channels such as Facebook, Instagram, Twitter, Pinterest, Google+, etc. Here, traffic is drawn to gain the attention of the buyers over the different social media platforms.
To know more about Social Media Marketing- Read Blog- What is-Social-Media-Marketing?
SEARCH ENGINE MARKETING
Search Engine Marketing is a technique in Digital Marketing, used in optimizing your webpage or to increase the traffic of your website in Search Engine Result Page. Furthermore, It is possible to gain a higher ranking in search engine result pages to increase pay per click on listings.
To know more about Search Engine Marketing- Read Blog- What is-Search-Engine-Marketing?
DISPLAY ADs
Display Advertising deals with showcasing promotional messages through images and banners to the clients Meanwhile, This includes a wide range of advertisements like marketing blogs, networks, contextual data, ads at the search engines, etc. It is targeted towards a specific audience.
SEARCH ENGINE OPTIMIZATION
While, It is a technique of bring traffic on the website and enhancing the rank of website on Google Search Results.
To know more about Search Engine Optimization- Read Blog- What is Search Engine Optimization?
Social Media Optimization
Social Media Optimization is all about increasing awareness, showing visibilities and the create promotion of a product on different websites. It is the organic or unpaid process of promotion of products and services. It means you will not spend any money on promotions.
Social Media Optimization is like a supporting pillar of SEO where people can make their websites famous and boost their ranking. Moreover, Social Media Optimization attracts hundreds of customers because people are more active on social media.
To conclude, The main purpose of Social Media Optimization is to increase traffic on your website and make people share their websites.
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TRADITIONAL MARKETING
In traditional Marketing, people advertise their products by setting up hoardings or banners, printing posters, and posting them on any vehicle to promote.
Traditional marketing is useful if People do it in the right way. So It is for those products which people trust. It is next to impossible to create awareness about a newly launched product.
We can’t deny that every medium of promotion has its own pros and cons. Some people do not use social media or the internet, they read newspapers and receive information about the products via traditional media. Digital media fits in budget or we can call budget-friendly. Traditional marketing is still the approved and important way according to the current market trends in small towns and villages where there are not too many resources to make their business online and many of the citizens of that town or village are interested in traditional ways of marketing. since it is not possible in those areas to market online.
Cons of Traditional Marketing
There are some cons in Traditional Marketing as we live in a digital world where you can shop online without going anywhere or you can communicate with anyone via Internet, There must be some cons of traditional marketing.
High Expenses of Traditional Marketing
Undoubtedly Traditional media or Marketing costs more than Digital Marketing. A single hoarding cost a lot still it’s targeting can not be completely done as it should be according to its cost.
People print posters, pamphlets, advertise in newspapers, magazines, and some people paint on walls also to make travellers see their ads.
But the question is, Is It worth spending so much money on these kind of mediums of Advertisements?
The answer is No, probably. Not all the people watching your Ads are going to take advantage of your products and services. It can be wastage of money and time both.
Difficult to Measure it’s Reach
It’s very hard to calculate that the hoarding you hang upon in the middle of the road, is visible to How many people. It is more difficult to measure how many people had responded to your ad and visit your shop by seeing those Hoardings.
Same goes with Media. The cost of a small Television advertisement is very high and not all the sellers or service provider can afford it. Since there is no guaranty of sales growth by paid media advertisement. Because nowadays watching everything they love to watch on their Mobile phones. And if there are some people who love to watch television would not like or prefer to watch an advertisement. Instead of that they will change the channel and watch another show they might like. Nobody is interested or want to watch an advertisement on television.
Time consuming And Hard to Modify
Preparing the design of a Banner or doing preparation of printing and producing is time-consuming. it needs more and more edits until conclusion comes out for the design. Once the banner got printed, it can be expensive to remake it’s designed if there is any wrong detailing even if a wrong Address or contact detail can ruin the entire Banner. There is no chance of returning and correcting those mistakes such as Font size, colour combination, formatting, etc. But in Digital marketing you can do it in seconds even after posting Ads.
Difficulty In Targeting
Whenever somebody is hanging a big hoarding or a big poster at a market place where hundreds of people visit daily, It is hard to say that your targeted audience have seen your poster or not.
While in digital marketing you can post your ads and set your target audience category to watch your ads. It is easier for you and your audience both because you can not show female beauty products to Men and children or any other category who is not interested in your products. So the targeting becomes difficult in Traditional marketing.
Out from Trend
Nowadays, From children to Old aged people, almost everyone has mobile phones. So it’s easier for Digital marketers to show their ads to their targeted audience. Digital marketing is totally in trend at this time.
While advertising on a traditional platform you must have to think that who are those people who watch the television on a regular basis. Or the audience who reads a newspaper daily. Since the segmentation of television viewers and newspaper readers is very much clear. Undoubtedly there are changed the medium of television subscription and E-books or Newspaper readers are changing the tradition of old times. Traditional media markets are totally out of trend in today’s time. So it’s better to upgrade from Traditional to Digital Marketing.
It’s not easy for marketers to adapt New Upcoming Changes so quickly. Because they do not have many resources to adapt to that change accordingly.
DIFFERENCE BETWEEN DIGITAL AND TRADITIONAL MARKETING
INCREASE REACH OF PRODUCTS AND SERVICES
Traditional Marketing uses traditional media like newspapers, articles, magazines to reach the target audience. While on other side Digital Marketing uses digital platforms such as Facebook, Instagram, etc to reach the target audience. Nowadays People spend plenty of their time on the internet (Search Engines, Social Media, Mobile Gaming). That’s why it is an easy way to target audiences through digital marketing.
COST BENEFIT
Digital Marketing is cost-effective in comparison to Traditional Marketing. Rather, It’s free to post the picture or details about your product on social media account. However Small businesses with low investment can use this to grow their business. Even you spend on Facebook advertisement, it will cost you less than traditional marketing. For Example, posting ads in newspapers as well as use pamphlets. Traditional Marketing is expensive as business advertisements on radio, tv prints in newspapers, etc cost a lot. Digital Marketing is affordable as it advertises on social media platforms.
TARGET AUDIENCE
In the long run, Digital marketing is growing day by day. Each day the number of social media platforms is increasing. Although a new game application is available by the end of the day. Every day people launch something for different age-group people. So the people who spend time on social media or the internet are easily being aware of it. It is not a big deal to make people aware of a product they were searching for.
ROI
Return on investment is something that all the investors want from their products. Similarly, People would like to get ROI on their expenditure. In Traditional Marketing, one has to wait for weeks or months to see improved results. In Digital Marketing, it is easy to compose the Return on Investment (ROI) by exploiting Google analytical tools.
EASY MONITORING
Traditional Marketing Channels are Outdoor, Broadcasting, Print, Telemarketing such as phone, text message, etc. Digital Marketing Channels are social media, website, content marketing, email marketing, etc. It is tough to track Traditional Marketing Techniques while results of Digital Marketing Techniques can be simply registered and tracked.
Retargeting
Retargeting means re-inviting your existing customers on your website or your shop. The existing customers are those who have visited your site before or shown any kind of interest in your products and services or made a purchase or added any item in the cart. Retargeting can be done to those customers whom you may have any expectation of making a purchase from your website. Retargeting in Digital Marketing is easy. If a seller wants to take his business online, he can easily categorize his targeted audience depending upon the product and services type of the seller.
While retargeting in Digital Marketing is easy, In Traditional Marketing it is much difficult to retarget your existing customers. Because there is no way to measure that who have seen your banner or poster and made a purchase through your ads. Is it not easy to deliver your ad to your targeted audience. They may miss out the offers and new products that you are launching through your Traditional Way of Marketing.
Conclusion
Digital Marketing is important form of marketing to promote product and service of organization. It has broad scope and is affordable even by small organizations. It is easy to measure and helps in increasing ROI of the company.
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