What Is Digital Marketing?
Digital marketing is the process of promoting the website or business on the internet. The promotion can be done for a website that provides products and services to the users. Digital marketing helps the business owners to rank the website on the SERP ie.e Search Engine Result Page. Whenever a company is trying to expand its business and rank higher in the search engine result page, Digital Marketing is a good platform for that company. It will help to generate a profit of the company in long terms.
By doing the SEO on the website can achieve organic traffic on the website and it will bring a lot of business. Businesses can promote their website locally or internationally depending upon their product and services, One of the main advantages of the digital marketing is that it has a very reasonable price and it is the low-cost method of promotion of the product and services.
Digital Marketing is an essential term that involves the promotion of products, services, people, brands on online platforms like websites, search engines, social media, applications, e-mails, mobile and etc these are Digital Marketing Pillars. If you have a business in this modern world than the promotion of business on the digital platform is the first step that you should take because the world has now gone digital every person now has access to the internet. Every buyer now wants to know the services and products offered by the seller. The buyer goes through the research before buying anything so businesses now have to adapt to the situation. Promotion of their website on different platforms like Facebook, helps the business owners to expand their reach. While this covers a variety of strategic activities to make more productive outcomes. In this way, digital marketing is playing an important role in marketing.
Pillars of Digital Marketing
SEO (Search Engine Optimization)
• For better ranking of a website A unique structure of content should be there on your website so that crawler can easily identify your content.
• Do a lot of research while deciding the Keyword for your website. It must be developing more aligning content.
• Content on your website must be comical so that it become easy for search engine to rank your website.
• Do not push many of the keywords in your website, it can underlay no search result.
SEO is used to bring our website on top rank in the search engine results page. It is the process of increasing the standards of the website and the number of traffic coming on your website.
Use of SEO
SEO is a technique to rank your Website in an organic way. SEO involves working on the content of the website and improving the quality of the content on your website. By creating unique and quality content, according to the google standards you can easily rank on the search engines. And not only content but there are certain benchmarks of the search engine like text length, title, meta-description, alt tags, and many other standards that need to be met, in order to optimize your website according to search engines.
However, If all the steps are taken care of, then only your content will be ranking on the search engine. Also, one thing to note here is that SEO is a steady process so it takes time to see the result on the Search engine result page. Although in Digital Marketing Pillars if you are only focusing on the ranking for a small period of time then you can also use paid marketing on the search engine as Digital Marketing Pillars.
Types Of SEO
White Hat SEO
Grey Hat SEO
Black Hat SEO
White Hat SEO
White Hat SEO means the right way of doing SEO according to the laws of Search Engine. To follow the rules of the search Engine to rank your page ethically.
Black Hat SEO
Black Hat SEO means doing unethical things to rank your website which are against to the Search engine guide lines. If you kept on following the black hat SEO in your website, your website will no longer be available on search engine.
Grey Hat SEO
Grey Hat SEO has no definition in the books of Google. It is used to rank your website on SERPs quickly. It is something in between Black and White Hat SEO. Grey Hat SEO is a mixture of White Hat SEO & Black Hat SEO. In this, we use Black Hat SEO 5% and White Hat SEO 95%.
It is not recommended to use Grey Hat SEO In your website. To sum up, Grey Hat SEO will not block your site completely but it is Unethical.
Grey Hat SEO Method
Grey Hat SEO is somewhere in between a Black Hat SEO and a White hat SEO. It is referred to as using technically legal methods to improve site ranking, but they are ethically dubious, and could one day become a black hat. Some of the techniques of Grey Hat SEO are cloaking, purchasing old domains, duplicate content, link buying, etc.
Content Spinning
Using duplicate text or content can consider as Spinning Content, However, it doesn’t work because Google catch that the content is duplicated, so the website can face copyright issue. It is not useful in increasing the rank of your website.
Personal Backlink Network
Using a domain name to create a lot of website and after that linking them with each other called Personal Backlink Network.
Fake Reviews
If Someone is trying to comment on a website with multiple accounts with the same IP address, is consider as Fake reviewing to your website to rank it. Google catches them easily, and it may decrease the rank.
Using Expired Domains
Some of the websites are inactive for a long time so people purchase and use their Domain Name that is having high Domain Authority, age of the domain, etc can help your website to rank faster.
SEM (Search Engine Marketing)
Search Engine Marketing is a process to enhance our business using paid advertisements. In SEM we are able to show our ads on top of the SERP. The SEM will help you get noticed by your targeted audiences just bu running an advertisement on the search engine. So, if you want to promote a product and service for a small period of time than you can do the search engine marketing.
Use Of SEM
By search engine marketing whenever the users search for a similar product as of yours then the search engines will show them your website on the top of the page. The SEM has a lot of advantages are you can make a lot of profit in a very small amount of time. The only disadvantage here is that even if the user does not opt to take your services, still click on your advertisement then you have to pay it to the search engines. So, depending upon your product and services one can opt for the SEO or SEM.
SMO (Social Media optimization)
Social Media Optimization is a technique of increasing awareness of a product, brand, and events on various social media. Posting regular content on social media will help you to engage more with the people. More people start connecting with you. It will help you to know what things about your products and services that people like and what are the things that they don’t like. The interaction with your customer increases and which can cause a good benefit for your business.
SMM (Social Media Marketing)
Social Media Marketing is a word on social networks or the development of goods and services. It runs several promotional campaigns and increases traffic on our websites. As social media is the necessity of everyone nowadays, people want to stay connected with their loved ones. So, this becomes the best platform for marketing. The number of people using Facebook, Instagram and other social media is more than ever so it is the best platforms to promote your product. One of the major advantages you get here is that things get viral on social media quickly. If you have the products and services which people might like than social media is the best platform for you to promote your product. People also like and comment on your posts and they do share it with their friends and family.
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E-mail marketing
E-mail marketing is an act of sending mail in bulk size. However, E-mail marketing uses various tools like Mail chimp. Therefore, There are a lot of tools which can be helpful in e-mail marketing. Since a lot of people are using the internet so email marketing is a hot trend. Moreover, Email marketing is used to target a large number of audiences in a single go. People from different regions can target with the help of e-mail marketing.
SMS Marketing
SMS stands for short message service. This message can send using a phone or computer to mobile devices. SMS marketing involves sending marketing messages to customers via text messages. Almost every person is is using the mobile phone so SMS marketing has great scopes. To sum up, SMS marketing is useful in creating brand awareness of the product and services among the people. This is also known as Digital Marketing Pillars.
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