WHAT IS DIGITAL MARKETING?
Digital Marketing is online marketing to promote products and services that utilize the internet and digital technologies such as desktop computers, mobile phones, iPods, and other digital media devices. Nowadays, people are using digital devices to buy products and services rather than visiting physical shops.
One can access it 24×7 hours while sitting at home. It promotes a wide range and different varieties of products to the customers worldwide. There are the following Digital Marketing Channels through which producers deliver their products to its customers which are:
EMAIL MARKETING
It is a very affordable form of marketing to communicate messages such as their value proposition to their existing or potential customers. Emails are more effective in creating a personal feel or bond with their customers.
SOCIAL MEDIA MARKETING
Social Media Marketing refers to promote products and services through social media channels such as Facebook, Instagram, Twitter, Pinterest, Google+, etc. Here, traffic is drawn to gain the attention of the buyers over the different social media platforms.
SEARCH ENGINE MARKETING
As the number of consumers is now doing research and also buying the products online, search engine marketing is playing an important role in uplifting the company`s reach. It can also be called pay per click that means the website pays only when the consumer clicks or visit it. It helps in increasing the visibility of the website in the searches.
SOCIAL NETWORKING SERVICE
It is an online means of building social relationships with people on social media sites. It generally helps in building a relationship with people having a similar taste, interests, background, or maybe connected in the real world. The users then can use this connection for sending them information, links, and other things.
DISPLAY ADVERTISING
It deals with showcasing promotional messages or ideas to the customers via the internet. It is the type of advertising through images, text, videos, graphics, and audios on the internet.
HOW DIGITAL MARKETING IMPROVE WEBSITE TRAFFIC
One of the ways to improve website traffic is Social influencer. Social influencer promotes goods and services, talks about company or brand, and give raving reviews to people of why they should find out more about their brand. One can increase website traffic by networking with these people as it opens huge opportunities to attract customers. It helps to build a strong relationship with customers who are willing to share our content with other people. The following are the ways of Digital Marketing to improve website traffic:
SOCIAL MEDIA
Social media means conversation which is one of the ways to increase website traffic. Sites such as Facebook, Instagram, Twitter, Snapchat, Pinterest, Google+, etc encourage people to visit your website to find out more about the company. It ensures the active presence of people which is the key to success. One should regularly post the content at least 5 times a week as expert recommendations. One of the important factors of social media is to keep up with engagement.
One should respond to the questions asked by people in the comments on time. It should provide all relevant information that could direct them to your website. One should engage first and then go to other social pages and react to their posts with a like or comment. It helps to recognize your brand and let it be known for its social active presence. One should share website content or general website URL through social. It helps in driving more traffic as direct links are provided to the customers, they just need to click them.
BLOGGING
It is one of the most effective and direct ways to maintain and improve online traffic. Blogging should publish more quality blogs so that more websites will reference our content creating backlinks and improving online visibility. One should create blog topics that are interesting, relevant, and creative to your industry.
Blogging should use images, titles, graphics, links, examples, headers, etc to make your blog more attractive so that more traffic can be generated to your website. One should include alt text on all images, use long-tail keywords, topic tags, meta-descriptions, and simple URL structures that will help search engines to optimize your content. One should remember that the more eyes you can draw in, the more are the chances of conversations.
EMAIL OR NEWSLETTER
Email is one of the effective ways to reach your audience online. It is 40 times more effective at driving traffic to the website than social media platforms like Facebook, Instagram, or Twitter. Email Marketing is relevant as it helps to boost website traffic.
An e-newsletter contains all updates or notifications of a recent blog posts. One should have an internal link or icon redirecting them to your website. It should always encourage people to visit your website and to know more about your company. It gives updates on what is happening within the company. One should add a link to the blog stating that “To read full blog visit to our website” to encourage people to go read the whole blog post.
MOBILE OPTIMIZATION AND WEBSITE DESIGN
Not only your content but website design plays an equal role to be optimized by Google. Moreover, the design of your site influences and attracts many people. Today, the use of mobile devices to get online is no longer optional. One should make sure that their website design is also responsive. Other factors for optimizing the web page are site speed, loading images, pleasing aesthetics, easy navigation, etc. Recently Google implemented a guideline where change affected mobile searches in all languages worldwide. One can test the site by testing pages with Mobile-Friendly Test Tool. One should make sure that visitors can visit the site from any device including mobile phones. It should satisfy mobile users.
SEARCH ENGINE OPTIMIZATION
SEO ranks the pages of your website and helps to gain more website traffic. However, one should produce quality-content, upgrade contents regularly, optimize meta-descriptions, include alt text on all images, internal linking are the ways for higher ranking in SEO result pages. One should make sure that keywords should be specific enough to narrow down search engine results. These are all ways to increase website traffic, increase search engine rankings, online exposure, etc.
DIGITAL MARKETING TRENDS 2020
ARTIFICIAL INTELLIGENCE
Artificial intelligence is the biggest opportunity for commercial businesses, companies, nations, and industries over the next few decades. It will help to increase the GDP of the country over the next few years. It analyses consumer patterns and consumer behaviours. Also, it uses data from blog posts and social media to help businesses understand how customers find and buy products and services.
PROGRAMMATIC ADVERTISING
It means using Artificial Intelligence to target more specific audiences and it leads to lower customer acquisition costs and higher conversations with customers. For example- Real-time bidding.
CHATBOTS
It helps to meet customer expectations and focus on more important work. Many brands use it like Lyft via chat that helps to track the location of the car, choose the type of ride, send friends time estimate of their arrival, etc.
CONVERSATIONAL MARKETING
It is available on multiple channels allowing the brand to meet customers on different platforms, devices, and time schedules that best suit them. The basic aim is to foster higher engagement and greater loyalty through a feedback-driven model.
PERSONALIZATION
One should personalize content, emails, products, etc. Companies like Starbucks, Cadbury, and EasyJet are successfully using it. Also, it uses data from any social media sites to build personalized stories.
VIDEO MARKETING
Video marketing is one of the most marketing trends in 2020. Also, it drives the higher engagement of customers and one can make a video post or live broadcast on Instagram, Facebook, LinkedIn, etc. It makes it easy to reformat the content. One can use it for interviews, conferences, product demos, etc. One can also add descriptions, file names, and titles for better rankings.
INFLUENCER MARKETING
Influencers are well-known personalities who promote the business or product’s social channels. Also, it helps to fewer fake followers, positive Return on Investment, higher engagements, etc.
SOCIAL MESSAGING APPS
It markets your company’s products and services to reach potential customers. In Social Messaging Apps, people spend more time messaging with each other and leads to higher engagements. It boosts sales, delivers the information, regains potential customers, involves people in events, and provide support and assistance.
VISUAL SEARCH
Apps like Pinterest lens, Google lens, Cam Find, Bing Visual Search, etc to search a specific element within an image having to go all through current hoops.
MICRO-MOMENTS
It helps one to make the decisions wisely. Marketers adopt the strategy of “be there, be useful, be quick”. Also, it sets the path of awareness, consideration, and decision.