Google rolled out a much-needed algorithm update which is the Google Panda update. The major objective of the panda update is to give benefits to the quality websites and to eliminate the poor quality website. If you will not follow the protocols of this update, your website will face Google Panda Update Penalties. Panda ranked those websites lower whose content was copied, very poor, and irrelevant content. It gave a higher rank to those content that was original, unique, and of good quality.
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What is Google penalty?
Those websites which fail to follow certain guidelines set by Google have to face the penalty enforced by Google. If your website witnesses a sudden drop of decline in rankings than it is probably the possibility of your website getting affected by the penalty. Due to the Google penalty, your site no longer ranks in the search engine. With this, your targeted keywords also decrease drastically. After your site gets penalized, you will no longer be seen to the audience. If you want to know whether your website is affected then you can use Google Webmaster Tool to analyze the drop in traffic. Google has been updating its algorithm frequently to penalize those sites that use manipulative methods to gain an unfair advantage to rank high.
How to know if your website is affected by Google panda update
You will witness a huge drop in your SERP page. Also, there will be a sudden decrease in your organic search traffic. Although, it is important to understand that there are various things that can actually affect your ranking. There can be a new competitor in your field who may work better than you. The competitor had been able to overthrow you because of its commendable work than you. You should also check your Google search console for any manual penalties. There might be many reasons like one of them could be that your business depends upon a particular season, so it would be obvious to see a dip in other seasons.
It is difficult to identify the algorithm penalty. First, you need to analyze the traffic drop, if the traffic drop is not due to any other issue and it matches the time of the penalty update. After this, you need to analyze your ranking in the search results. Whether they have drastically declined or not. You can perform such analysis with the help of Google webmaster tool.
Reasons for Google Panda penalties
Quality of Content is not Good
Your blog has very less content and you have included so many links. The search engine needs more content to determine the relevance of pages. If there is less content then users will obviously not be able to understand the page and more pop up ads will irritate the users. then your content will surely get penalized.
Keyword Stuffing
Keyword stuffing is a black hat technique in which keywords are stuffed into the web page’s tag, visible content, backlinks, anchor text. For Example. if you write content on the digital marketing course in Noida, you stuffed your whole content with the keyword digital marketing in order to rank your webpage on Google search results. In this case, Google will understand your SEO black hat tactic and will penalize your website rank.
Paid Links
If you buy do follow bulk links from third-party websites who have good domain authority. Google will not rank your website on search results as buying links is an illegal practice as per protocols of Search Engine or Google guidelines.
Lack of content Credibility
If you just aggregate the content from different sources, without adding any unique feature and You have copied content from other websites without crediting them. It will result in penalization of your website.
Irrelevant Content
If your page is irrelevant to the topic, people visit the page because of the title but there is no content related to that. Then there are fair chances of content getting penalized.
Excessive Ads
Putting Excessive ads is bad as it can irritate your website visitors. According to Google a lot of presence of ads results in poor user experience So, adding inappropriate ads, which does not have any similarity too with the content can lower your website presence on search results.
Loading Speed
The website loading speed should be less than two seconds. Even you have awesome content on your website as per search engine guidelines, if your website loading speeding will not be good, it will result in an increased bounce rate and decrease in user engagement on your website. So, loading speed is one of the important factors considered by panda update. So, one must optimize its website according to it.
How to recover from the Google Panda update?
Lengthy Article
You should optimize your post with some keywords so that people will be able to find you. Without using the most appropriate keywords your post will be worthless even if you get praise. You should try writing lengthy articles as they rank very well. The reason that the lengthy content ranks high is that you will include more keywords and this is very useful.
Keep only important posts
You should make sure that you have only relevant posts. Unimportant posts should be removed because they do not rank on search engines.
Avoid Duplication of content
You should avoid duplication, because if you use too many duplicate words then it will affect your search engine. It is the biggest issue, your website will get penalized if your content is copied. You should take care of each and every detail and improve your SEO. You should avoid plagiarism because google takes these things very seriously.
Take the help of social media
You can use your old posts and optimize them with the help of certain keywords. You can include the links of your posts on various social media sites.
Greater Authority
You should verify your content from different sources before publishing it. It will create greater authority towards your website. So, users will feel more secure in purchasing the product.
More content and fewer ads
Your website should have more content that is readable to the users and useless ads so that users don’t get irritated. You can recover by creating more content. You should stop using ads just because to make money, as there will be more problems for you in the future as your website will lose its importance.
Good affiliated links
You should remove all those baseless links which you have provided with your website for money. Make sure that your website has good content and has a good quality of affiliated links with it.
Content should be matched with the query
Your website content should be relevant. It should content n all the relevant information related to a search query by the users. It will result in an increase in engagement and a low bounce rate on your website.
Good quality content
Your content should be of good quality so that it is readable by the users. It should contain all the necessary information which is required by users. According to Google, there is some standard of good quality content like there should be h1 tags, meta tags, alt tags in your content. Google prefers long content so content length should be long such as there should be at least 1500-2000 words in your content in order to rank your content in Google search results.
Maintain your dwell time
Dwell time means how long the users are reading your content. Dwell time is inversely proportional to the bounce rate. If users will stay more longer on your website, then that means the bounce rate is low. it means there is good user engagement on your website which can help in SEO.
Make Your Website SEO Friendly
Your website should be according to search engine guidelines i.e it should follow all the terms and conditions of Google in order to increase the presence of the website in search engine.
Improve old Post
Either delete your old posts or make improvements to them. Google won’t rank them high if your posts are outdated. So, you should keep the new and updated posts.
Posts your content on sites related to similar niche
There is no need to publish content on every platform. Try to posts your content only on these websites from where you will get the most traffic. Posting your content on other irrelevant sites will be a waste of time.
Avoid content farming
In content farming search queries are analyzed, various new trends are understood, and then accordingly the advertisement is made to generate revenue. Google says that even if your content has lots of keywords with poor quality then it will not rank it.
Change the site
You should stress on every single detail and analyze every factor responsible for the penalty. They can be derived from several factors like ad content ration, duplicate, thin content, etc.
Check grammatical errors
You should make sure that your site has good spelling and grammar. You can take the help of the Grammarly tool just in case to detect any error and remove them.
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User-friendly SEO
The URL should be short and the URL should be such that by just looking at it one is able to make guess about the content. A URL should contain a phrase that relates to the content. You can include one of the most important keywords at the beginning of the URL. you should avoid using too many keywords in the URL. You can also use hyphens between the words to improve the readability of the URL. Never use capital letters in the URLs.
Include XML sitemap
You should include XML to display more information to the users. With the help of XML, search engine crawlers are able to read, organize, and index the information on the internet. You can find out the pages which are most important and accordingly focus on that page.
Use Robot.txt
Robot txt file helps you to forbid those web pages that you don’t want to show in the public. It instructs the search engines which page should be accessed and which page is not supposed to be accessed. For example, if you don’t want to show a welcome page, then you can hide this page with the help of robot.txt. You must ensure the safety of your website by adding pages, files to your site that you don’t feel to be accessed.
Internal Linking is very important
Internal linking helps Google in finding and indexing other posts of your website. Google analyzes your content structure and provides you the opportunity to submit your most valuable links in order. By focusing and following the right internal linking strategy you can increase your online visibility.
Optimize your images
optimizing of image includes creating high quality and small size image with a perfect format, size, and resolution. Images should be resized in order to make them SEO friendly and optimized. If your image takes more seconds to load than the users will not wait much and will leave your site. image optimization helps in improving the loading speed of the webpage. It will improve user experience and helps you to rank high.
CONCLUSION
Google updates its algorithm frequently due to which some sites witness a huge drop in organic search results. Not all the sites are affected. Only those sites are affected those who buy links, copy the content, do not provide a credible source of information. Those websites which include more pop up ads than the content and the information or their content mismatch with the search query, such websites get affected. To recover from the panda update you need to optimize your content, use good affiliated links. You should adopt a better internal link strategy. You can increase your speed of the site to load by optimizing your image. By increasing your dwell time you must make your visitors engage in your site.