It has a set of stages, controls, rules, and guidelines which is a complete framework to be considered as SEO Serves millions of users worldwide and guides them in a proper way and clear all doubts. It helps to drive free traffic on the website. This is a way to appear in your top positions in search results of Google, Yahoo, Bing, etc. Search engine ranking factors called Algorithms consider various factors into account before deciding which web page should be shown in the first place, second place, etc.
Types of SEO
TECHNICAL SEO
It is the first stage which is called Technical SEO in the SEO process. One has to ensure that search engines will index and can crawl without any problem or issues.
It makes easier the job for search engines. It can negatively impact the rankings of the website if the search engine faces problems with crawling and indexing of the website.
ON-SITE SEO
On-site SEO are also known as On-Page SEO. It makes rules which are applied on the site and content to make it easier and user-friendly. It is the second stage in the SEO process which focuses on content and other elements found on the page.
Its main focus is to provide search engine crawlers enough signals that help them in understanding the meaning of the content and its context. Here, one deals with website structure, title optimization, SEO keywords, internal links, headings, image SEO, structured data mark-up, etc which send the right signals to various search engines. It improves the credibility and usability of blogs or websites.
OFF-SITE SEO
It suggests ways to promote your blog or website on other websites such as IndiaMart, Classifieds so that it achieves higher rankings in search results. Off-site SEO is a third stage that focuses on higher ranking in SERPs.
IMPORTANCE OF SEO
HIGH CTR DUE TO QUALITY CONTENT
Google considers CTR to be an important factor to rank the website. The more one gets users to click on the links, the greater are the chances of achieving higher rankings on search engines.
GENERATES BACKLINKS THROUGH QUALITY CONTENT
One of the best ways to achieve high-quality backlinks from high-authority websites. It indicates trust and credibility for Google. The more quality backlinks one has, the higher is the ranking of the website ranked by Google.
INCORPORATE KEYWORDS
Quality Content is one of the best ways that allows to incorporate keywords. It helps to compete with other competitors with different brands in the industry.
PROVIDES A GREAT USER EXPERIENCE
It incorporates producing backlinks, utilizing great watchwords and composing quality blog entries. It makes an imaginative site with a decent structure that clients can explore effectively, compose great meta labels and advance robots.txt records.
WHY BUSINESS NEED SEO
ORGANIC SEARCH
It is a critical component of buyer funnel and huge part of most website’s performance which ultimately get users to complete conversation. Google owns significant portion of search market like Yahoo, Baidu, Bing, DuckDuckGo and Yandex. It contributes to brand visibility.
BUILDS TRUST AND CREDIBILITY
The main aim is to establish a strong foundation or base for a website with an effective and clean user experience which is easily discoverable. It builds trust and credibility of the brand and its digital properties. Authority is accrued by a number of factors such as:
- Positive behaviour of users
- Quality Backlinks
- Machine -learning signals
- Content and Optimized page elements
A brand to be established as an authority takes patience, time, effort, and commitment. It offers valuable and quality product or service which builds the trust of customers.
BETTER USER EXPERIENCE
Positive user experience has become an important element for the success of the website. The intention is to offer users the information they are looking for in a few clicks. It incorporates positive user experience which helps it to work in brand favour.
IMPACTS BUSINESS CYCLE
Customer research is one of the biggest advantages of the internet from the buyer’s point of view. By using SEO strategies for brand messaging, offering products and services, the importance and dependability of what you offer to your customers will be a game-changer as it may vary the decisions of customers to make a purchase.
BENEFITS OF SEO
BETTER USER EXPERIENCE
There are many ways that one can maximize user experience and improve website traffic. It includes images or videos to support the text. Results in increasing the traffic to the website, better brand awareness, higher conversation rates, more clicks, and better leads. It helps SEO in improving the ranking of the website.
SEO IS A MAIN SOURCE OF LEADS
The most effective and successful source of leads is the inbound strategies among various non-profit organizations, Business to Customer (B2C), Business to Business (B2B), etc. It includes content marketing, social media, search engine optimization, referrals, etc. One should revisit the activities if they are not getting leads from SEO.
BRINGS HIGHER CLOSE RATES
SEO brings higher close rates when customer researches about your products or services resulting in higher engagements. The customers looking for the products or services have a purpose in mind and specific requirements. Also, it improves the website traffic and leads to better rankings by SEO for web pages.
HIGHER ENGAGEMENT
The good ranking of your website leads to higher engagement with the customers. The target audience will able to know you more as long as one maintains the top position in the market. The customers are more engaging once they know your brand. It increases the knowledge of the customers about the products or services that the company is offering or rendering.
BETTER COST MANAGEMENT
It lowers advertising costs as there is no need to advertise your page when one has a top ranking of the page. One will continue to research as long as users of the internet continue to click on the search links. It includes social media management, search engine optimization, content marketing, referrals, and blogging. Also, it helps to improve the rankings and organic traffic of the website.
ENCOURAGES LOCAL USERS AFTER SEARCH TO VISIT PHYSICAL STORE
There is a high chance for customers to visit the shop or local store after making a proper research of the product, or service they are looking for. The internet users will first search for the best place, product or service available in the shops and then, visit stores to buy it after making the proper research of it. This will help the customers to know about the best product available with its features so no one can fool them.
IT BUILDS BRAND CREDIBILITY
If the customer is at the bottom of the search engine results then they are not well-known to exist in the industry. On the other hand, if one is among the top players in the industry, then it shows its ranking and popularity and it also tells how many users have searched for it. It generates the trust of customers with the products of the company and builds customer relationships. Also, it leads to higher profits for the company and brand awareness of it.
ESTABLISH BRAND AWARENESS
Brand awareness is something to make the company’s products and services available to the target market. Also, it shows how your customers are comfortable and familiar with your product or service. SEO ensures that the product offered by the company is easily found by sites through organic search and there is no problem in locating the sites. Also, it leads to more chances of your link to be clicked by the users and boosts your rankings and shows you in the top positions.
MOBILE-FRIENDLINESS OF THE WEBSITE
It improves user experience as it increases the rankings that lead to mobile-friendliness to the website. Also, it increases the rankings based on the clicks of the users. However, the more clicks the website gets, the higher will be its rankings. It results in easier navigation of the site and better user experience.
GAIN MARKET SHARE
There is a high chance of your website being shown on the search list if the internet users click on it the most. The users are considered as leads because once they get their desired information from your website that they are looking for, it changes them to the regular customers and then can either generate leads or take membership of it. Also, it increases the engagement of the customers leading to higher market share.
Techniques of SEO
In today’s fast-moving world, almost every company is opting for SEO. The main reason behind this is that it is a cost-effective technique and has a long term impact on a particular website or a webpage. So, in this article we are going to discuss some of the best SEO practices that will help in creating more traffic on your website:
SEO Audit
The first thing you should know is why you are not getting enough search traffic on your website. For this, the best thing is the SEO audit of your website. Like audit, in SEO audit we carefully examine the overall performance of the website, based on the finding we set new goals, and finally implement those. Sometimes, while creating our website we tend to overlook some important detail but easy to fix with an audit.
Target Audience & Their Requirement
The next most important thing is to know what your target customers want. When you know exactly what they want it becomes much easy to create the content that drives them in. The audience when get involved with the website helps in increasing a lot of traffic. Good experience of one user always attracts more users to the website.
Easy to read content
The content should be easily readable. Shorter paragraph, mixed length sentence (i.e. combination of long, medium, and short sentence), creating enough sub-heads, bullet points, images, quality over quantity, these are some of the important points that should be kept in mind while creating content. Also, the content`s readability helps in improving the look of the content and users decide to read the content on their first appearance.
Landing Page
A landing page is a single web page that is created for the sole purpose of advertising or marketing. it is the page where the users land when they click on a link. To improve your lead generation, it is important that your landing page is well designed. By creating more landing page you help a lot of users reach your website. The better the landing page, the more users will end up visit your website.
Making Website Mobile-Friendly
Nowadays, every other person has a smartphone. And, they do most of the searching through their phones. So, it is important that your website looks good and performs well on the phone. In today`s era, maximum users visit sites from their mobile phones. Such types of websites that are mobile-friendly help build credibility with the users. If the users visit the website on mobile and they have a good experience with the speed, it is more likely that they will visit it more often. a good experience always helps them to build trust with the website and the content to the ease of reach of your website.
Infographics
Infographics help to display complex information in an easy and understandable way. Most of the people are visual learners, so graphs go a lot further than just a text article. They are simple to understand, easy when shared, and keeps users involved. Flow charts, maps, visual articles, photo lists, etc are some of the forms of infographics.
Optimizing content for Rank Brain
Google algorithms keep on updating, so it is important to be updated with the latest google algorithms. The rank brain is the third-highest google update. The rank brain is the algorithm update of google. Google has the most important ranking factor called Rank Brain. It helps to understand the results. It helps in matching a search with the most suitable results.
Click-through rate (CTR)
Ranking high is not the only thing that you want. If you are ranking high but people are not clicking on your page then you won’t get the traffic that u need. So, it is important to optimize clicks. The main reason that affect click through rate is title tag and meta description.
White Hat SEO
White hat SEO refers to the practice that helps in improving the rankings of your website. The tactics used should be within bounds as defined by google. Creating quality content, the fast loading time of a page, mobile-friendly, etc are some of the examples of white hat SEO.
Black Hat SEO
Increases a site or page’s rank in search engines by violating the guidelines of google is referred to as black hat SEO. Content automation, keyword stuffing, hidden text or links, sneaky redirects, reporting a competitor, etc are some of the techniques used in black hat SEO.
Grey Hat SEO
It is somewhere in between a black hat SEO and a White hat SEO. It is referred to as using technically legal methods to improve site ranking, but they are ethically dubious, and could one day become a black hat. Some of the techniques of grey hate SEO are cloaking, purchasing old domains, duplicate content, link buying, etc.
Analyze your competitor`s website
To bring traffic to your website, the best way is to analyze your competitor`s website. you can look out at the type of content they are using, the tag used by them, the title, and other factors of their website. analyzing and using those factors on your own website will help gain a lot of genuine traffic towards your website.
Analyze the back links of your website
Back links plays an important role when it comes to SEO. Back links create a link with other websites. So, to drag quality traffic to your website, you need to analyze your website`s back links. the more good amount back links your website has, the better and good number of traffic is experienced.
Use SEO tools
SEO tools help in improving your SEO of the website. There are some paid and free SEO tools available that can be used to uplift your website and help it get ranked. The free SEO tools also turn out to be quiet helpful as they help you identify the keywords you might not have used before. The SEO tools help generate different types of variations and keywords that can come into use in other content
Title Tags
Title tags are very important when it comes to usability, SEO, and also helps in social sharing. Tags are the one that appears on the SERPs ( search engine result pages) whenever you search. These are the clickable headlines of the content. The title tag should clearly describe what the content is about.
Optimize website design
Website designs are the design that appears on the internet of the website. It typically alludes to the client experience parts of site development as opposed to programming advancement. Users get attracted to a website that looks appealing. In order to gain more traffic, you can optimize your website design. A colourful, full of useful picture and attractive website will attract a lot of traffic.
Meta description
A meta description is a character snippet where you can add 160 characters. These short passages are website admins chance to promote substance to searchers and let them know precisely what the given page has with respect to what they’re searching for. The meta description gives information about the content and summarizes the total content. These snippets appear in the search so that the user can see what the content consists of before they click.
Unique content
Content that is unique gets ranked well. Whenever the content ranks well, it brings a lot of genuine traffic to the website. So, it is important for good quality content to be there on your website. The content should be unique and should be plagiarism-free. Check the content of your website on free plagiarism tools and also can check paid tools.
Sitemap
A sitemap is a rundown of pages of a site. There are three essential sorts of site map: Webpage maps utilized during the arranging of a Web website by its fashioners; Human-noticeable postings, ordinarily progressive, of the pages on a site and Organized postings expected for web crawlers, for example, web crawlers.
The sitemap involves the proper look of the website, the URL, and data under each section. It helps the search engines to show the accurate results match. A proper layout of the website helps the website for on-page SEO. The better the SEO, the more traffic the website receives.
CONCLUSIONS
You can bring a lot of traffic to your website using effective SEO tools. There are a variety of options that can help in attracting a lot of traffic to the website. You should have sitemaps, click-through rate, optimizing content for the rank brain, optimizing the website design, using unique content, proper title tags, etc. All these SEO techniques can be used to gather a lot of qualitative and quantitative traffic to your website.