What is E-Mail Marketing ?
Email marketing is a direct marketing technique in which one can promote and sell their business’s products and services via email. It helps you in engaging with a good amount of audience. With email marketing, you can easily get connected to your leads, convince them that your business is beneficial to them and then retain them as your permanent customers.
Also view Webit Makers
ADVANTAGES OF EMAIL MARKETING
1. LOW COST
E-Mail Marketing is one of the cheapest marketing strategies. It does not include any print or media charges. There is a little expense a marketer has to bear for sending thousands of emails at a time. These costs are far lower than used in other marketing methods.
2. EASY TO GET STARTED
It does not require a huge team. It requires a simple email in which the content is the only important thing to get in touch with your audience. Although, Simple sleek design of the message and easy automation can get you plenty of supporters for a business.
3. REACH A GLOBAL AUDIENCE
Social media is a global platform where you can exchange words with a mass audience. Moreover, it allows you to send information to thousands of people at a time. On a single click, you can make thousands of people aware of your brand. In Email marketing, you can send your message in a bulk to allot of users across the globe. Those who are interested in your brand will get engaged to you.
4. INSTANT IMPACT
With the rapidness of email, a business can get results within seconds of sending an email. Moreover, you can add certain schemes or discount offers that activate the impulsive behaviour of the customer and lets them take the action. Thus, in a less period of time, you can attract major traffic to your business.
5. EASY TO SHARE
People who subscribed to your email services can forward exciting deals and offers to their friends. Above all, no other marketing strategy is this easy to share. It has become a very influential method for online selling. You share an email with a person. he feels interested to look for your product. Further, the forwards the same mail to his friend. Thus, now his friend too will open your mail, read it, and take the desired action. Thus, it becomes easy to share the details of your brand to the mass audience in a short span of time.
6. INCREASE TRAFFIC TO YOUR WEBSITE
Emails help your customers to visit your website. You can add links to your website within your email. Marketers can also include social sharing buttons so that the consumer could share it further with their friends. Marketers can add offers and schemes which can attract the target audience and helps in brand awareness of the product and services.
DOES EMAIL MARKETING WORK?
This is the most cost-effective method to communicate with the audience globally about your brand and convincing them to buy it. A study conducted by DMA states that $1 spent on email service has $38 ROI( Return on Investment) on it. Email marketing is more profitable as compared to social media marketing.
Email marketing offers many advantages if used appropriately. It can increase sales, re-target the old customers, and retain the new ones.
The marketer has to focus on the message they are sending to the audience worldwide. Email marketing does wonder if the message is delivered to the target audience and immediate actions are taken by them. There are chances that your target audience can create leads for your brand. The marketer has to focus on what mainly is attracting a user towards it.
Therefore, email marketing always works. There are so many stages while marketing a brand, email marketing acts as a magnet in every stage. either you want to re-consider your old audience or customers or want to create new leads, it works in all cases.
How to start your Email Marketing?
Step 1- Choose an Email marketing service provider
If you want to engage in Email marketing, you got to search for an email marketing service provider. Once you get into partnership with the service provider, you can send thousands of messages in a single click globally. Thus, it will help you grow your business leads and customers.
Step 2- Gather contacts for your Email marketing list
Mostly, every business chooses the existing contacts to start their email list. It is easier to talk or send messages related to business who are or once in contact with you. These people turn out to be supportive when it comes to email marketing. It will help you to get engaged with a group of people at a faster rate as compared to when started from scratch.
Step 3- Add your contacts into your email marketing account
As you created your Email marketing account, now start adding your contacts into that account. You can import contacts from your Gmail to this account. Also, you can segregate these accounts on the basis of what information you have about them. For example- you are running a dance class so you can make separate lists for the people learning hip hop and for the people learning salsa. Thus, in this way you can easily target the audience having a particular interest.
Step-4 Setup your welcome email
Welcome Email is the very first message a user receives from your end. Your welcome message should be precise and effective as it is going to make an impression on the user. There are high chances that the maximum audience will open your welcome message, so you got to send a message which will be providing value to the to-be customers. You have to start your welcome message with a heartiest greeting, then you have to provide a brief overview of the products and services you are offering. Also, you can provide them some scheme or something worthy which will attract them to get engaged in your business. Once you have written your welcome message, it will be automatically sent to all the contacts in your list.
Step 5- Create a reusable Email template
Here, you can send beautifully designed templates to your audience. While selecting the template make sure that you opt for a simple, formal, and eye-catchy design that will be attractive enough to communicate on the basis of your business. A Gmail user scrolls away from the screen quickly so you have to make sure that your template draws their attention for a while. Also, you have to add backlinks to your website in these templates. You can also add your brand’s logo for ownership rights. Once you have designed your business mail template you can save it and can reuse the same for new customers.
Step 6- Practice writing persuasive messages
You have to be precise and to the point while presenting your message to any user. You have to basically keep three questions in mind while writing a message. Firstly, you have to tell them about the product or service you are offering. Secondly, how is their brand-related and useful to the user. Lastly, brief what a user has to do to get connected to your business.
Learn E-Mail Marketing form leading Digital Marketing training institute in Delhi/NCR
Step 7- Spend time on subject lines
The subject line is a very important aspect while writing a mail. By reading this, a user decides whether to read the entire message or just delete it. Thus, you have to make sure that the subject line draws the user’s attention and the body of your mail too should be a brief description of what your company is offering. Also, you can conclude your email by offering some discount or certain scheme which will further force the user to take the action.
Step 8- Preview and test before you send
Before sending the final message to the users across the globe. Send your mail to any of your team members just to make sure that you have covered every detail you need to show off about your business. Also, if you have made any silly mistake you have got a chance to correct them.
Step 9- Send your Email at the best time
Every person uses their email at a different time of the day. So you can either fix a date. On this date of every month, you have to send the email. Or you can conduct a survey offering some scheme and asking the user the best time as per their convenience to get the details of that scheme.
Step 10- Track your results
If you want to see the desired results from email marketing, you got to know how this actually works. Keep the records of what content in your message attracted most of the users, who clicked the back-links of your website and who opened your message. Thus, it will help you correct the mistakes you did while writing your email and how can you improve it.
WHY IS EMAIL MARKETING STRATEGY IMPORTANT?
It is an incredibly profitable marketing tool. The main idea is to casually slip into your consumer’s inbox as a friend which would help to trust you. They might not buy your service but it would guide them to move to the direction they want to go.
AN EFFECTIVE EMAIL MARKETING CHANGES IDEAS INTO ACTION
By building a strong bond between your strategy and actions, email marketing can result in profits for a business. Email marketing is a direct key to success. Moreover, it has a wider reach and represents your brand globally. It is small and easy to start a technique, that can send thousands of emails at the same time. Emails can be segmented and targeted on an individual extent.
BUILDS RELATIONSHIP WITH PROSPECTS, LEADS AND CUSTOMERS
It is important as it builds your relationship with leads and present and past customers as you get a chance to communicate directly with them, in their emails. Also, make your sales relevant and provide them value. Business owners should be consistent with their emails.
MEASURABLE
Email marketing does not work on guesses. You can track who opened your message, which link was opened, and who all unsubscribed you. Moreover, you can easily spot how your campaign is going on and how you can improve its effectiveness.
MORE EFFECTIVE THAN SOCIAL MEDIA
Email marketing helps in converting people into members and supporters. Customer Acquisition through emails has shown tremendous growth over the years. It is inexpensive marketing which helps you build relationships and credibility. Also, it drives your visitors to the website.
ECONOMIC AND COST-EFFECTIVE
One of the biggest advantages of this marketing is that it does not cost a lot for implementation. For small businesses, email marketing is a better option than traditional marketing i.e. is T.V., radios, etc. because it is easy to use and cost-effective.
MOBILE DEVICES ALLOW PEOPLE TO CHECK THEIR EMAIL FREQUENTLY
Those days are gone where people used to have big PCs in their homes or offices. Its a time for smartphones and mobile devices. Mobile phones are portable and one can carry it for 24*7 hours so its important that your email messages are mobile-friendly otherwise, your target audience will delete that. As mobile phones have become a necessity these days so everyone owns one and can easily access anything at any time of the day. If an email interests them, they can reply back without any delay. The marketer should optimize your email for mobiles so that the user does not ignore it.
CONCLUSION
Thus, E-mail Marketing is a very important part of marketing. Planning and implementing email marketing strategies properly can result in an increase in brand awareness, lead generation, and ROI of the company. It is the most used method to promote your products or services using Emails. This method is cost-effective and helps you gain great traffic for your brand. Therefore, Email marketing helps you in generating high revenue and faster growth of your business.