What is SEO?
SEO or Search Engine Optimization is a way to show how high your website can rank on a search result page. It is an organic ranking i.e. you don’t have to pay to see your website on top pages of search results. You have to work on your content, title, meta-description, h1 tag, alt tag, and other things like adding specific keywords in your website content so that Google displays your blog on the top when the user searches for something similar to the keyword you have used. There are many SEO tools that can help you in optimizing SEO of your websites. For these, we need to understand first what are SEO tools
What are SEO tools?
SEO tools helps in bringing out the potential of the blogs to rank at a higher level on the search result page. These tools will tell you about all the backlinks used, specific keywords mentioned in the blogs and the insights of the SEO rankings of your competitors. These tools are essential for optimizing your website for search engines.
Benefits of SEO tools to your business
1.SEO leads to better user experience
One can improve his website by adding high-quality information, pictures or videos supportive to the content and user friendly accessibility. All this will enhance the user experience. Therefore, resulting in high brand recognition, more traffic generation and higher CPCs.
2. SEO is a primary source of leads
Strategies to grow your brand include social media marketing, content marketing, search engine optimization, referrals, etc. A marketer practicing these strategies is sure to have an organic traffic generation on his business website.
3. SEO results in higher conversion rates
The top ranking of your brand on search result page ensures you conversion. Till the time you are on the top result of search page, you audience will know about you. The more and better the customer knows about your brand, greater are the chances that they will enclose the deal with you.
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4. SEO increases your followers on social media
Once your website reaches the first page of the search engine, your brand is will be known to allot of people. Once a user visits your website and is convinced with the marketing offered, he is likely go and follow your social media accounts as well.
5. SEO improves website speed
Speed is also one of the major factors which can affect your SEO rankings. If your website takes more time to open then there are chances that the user will lose interest to go through it.
6. SEO builds brand credibility
Once your website is visible on the first page of the search result, your brand is considered best amongst other brands of your industry. It shows that you are one of the popular brand which most public has interacted with. Similarly, if you rank poor then it will create a negative impact on your audience. Therefore, resulting in zero lead generation.
7. SEO can be a long term marketing strategy
It takes a long time to get the top rank on the search engine page. Similarly, it will not easy to get you down from that rank. Minimum of six months, the Google will keep your website on the same rank. Therefore, it is a long-term marketing strategy.
8. SEO ensures mobile friendliness of your list
Apart from ranking on the first page of the search engine, it is important for a website to be mobile-friendly. It will be helpful for people who solely use mobile phones for any purpose.
9. SEO helps you gain market share
Being on the first page of the search engine ensures that maximum people will visit your website. Those who visit your website are the one who are considered as the new leads. Once they read your content and are aware of your products and services these leads may turn into new customers.
10. SEO Creates Synergy of All Marketing Activities Online
All the digital marketing activities performed to enhance the performance of your business contributes to the optimization of your website for the search engine. Content marketing, social media marketing, blogging, etc. helps in gaining massive traffic for your website. When all these activities are executed they have a common goal i.e. to increase the rankings of their brand in the search result page.
11. SEO Brings Higher Close Rates
With the help of SEO , one can search about the product or service they are interested in. If your brand offers the same and your blog contains the same keywords which the researcher use then there are high chances that they will end up landing on your website. Therefore, enclosing the deal and increasing the rankings of the brand they are associated with.
SEO techniques a Marketer must use
1. Implement optimization strategies for regulating mobile traffic
It is considered important to optimize your mobile phones otherwise your website will rank low. Smarter firms always invest in mobile friendly websites. Other factors like the speed of the webpage also matters as higher the speed better will be the traffic generated out of it.
2. Learn about negative SEO monitoring and how to make amends
If your website face some issue then a marketer should fix it as soon as possible else it would be difficult for the brand to maintain their goodwill. These SEO tools will help you fix any issue your web-page faces and finds you an alternative for it.
3.Move away from keyword rankings to ROI-based reports
Whatever amount of money is made using the marketing strategies, the marketer should know about it. It helps in determining the results of all the efforts made to gain the traffic for your website.
4. Apply traditional PR to link building
Traditional PR focuses on building relationship with your customers. Link building is all about creating backlinks for search engine. SEO and public relations should go hand in hand which will help in the recognition of the brand and ultimately leading to lead generation.
5. Pursue broader, more precise buyer keywords
The long tail keywords help your business to grow. Broad and long both the keywords serve different importance. Keywords attract the mass public towards your blog. Therefore, increasing the overall traffic of the website.
6. Use technical SEO strategies with content marketing campaigns
Technical SEO does not let you generate more traffic or higher ranks, that is why you need content marketing. Creating a content which a top website also wants to get linked to is an excellent approach. A market should solely aim at creating high quality content. Also, the content should contain specific keywords which will help the website to get the top rankings.
Top 15 SEO tools
1. Ahrefs
Ahref is one of the most popular top 10 SEO tools used by millions of people online. It is used for backlink analysis of any website. It helps you to get idea which high domain authority site you are required for creation of backlink.
AHREFS analyse your website efficiently and effectively. Therefore, It gives complete picture of your website and tells how you can improve ranking of your website on search results.
2. Google Search Console
Google search console tool is a free tool which is provided by Google. It helps in checking indexing status of the website. It helps in increasing visibility of the website.
3. SEMRush
SEMRush is one of the most popular and used digital marketing software and a SEO tool. It helps in analyzing your website on page SEO and improve quality of your web pages. It helps in understanding your web page and optimizing your website for SEO and lead generation. Moreover, It helps to identify keywords for your website. Using SEMRush, you can analyse what keywords your competitors are using and how you can outline them.
4. KWFinder
KWFinder tool helps in finding keywords with high rank. This tool helps you to analyse your competitors. You can get the estimated visits you get from a specific keyword. Moreover, you can customize it according to your needs. You can track your pages,analyse your competitors and find some great keywords, all in this tool.
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5. Moz
This SEO tool helps you to track rank, analyse back-link, find keywords and website inspection. Moreover, it assists you to diagnose potential issues on your website’s SEO. It helps you find out what’s working with SEO. It helps you to know how strong your page is from google search engine prospective.
6. Ubersuggest
This SEO tool helps you dig keywords with right search volume, analyse it’s positioning and tracking competitors top ranked pages. This tool has eliminated the registration process. Also, it also shows how many links you need to rock the rank in top 10 .
7. Answer the Public
It is a keyword research tool which finds what people are searching for using results from all search suggests. It aggregates all the information and puts into 3 categories i.e. Questions, Prepositions and Comparisons. Thirdly, it helps you in answering the questions which can get your website in google’s featured parts.
8. SpyFu
It is also known as Google Spy. This tool helps you too keep an eye on your competitor and see what kind of advertisement they are using and the keywords they are trying to target. It is based on Search analysis.It highlights new chances for the researchers by revealing advertising pattern of their successful competitor.
9. Woorank
This tool helps in maintaining the SEO performance of your website . It helps you to know how strong your website is. It fixes the mistakes that might low down your website’sranking. In conclusion, this tool helps you obtain the best rankings for your website.
10. Majestic
This tool is particularly used for checking the back links. In other words, it boosts the ranking of your website. It helps you find potential link partners for the website you are working on. It is a broad tool which helps you find out keywords that would increase the rankings of your website.
11. Longtail Pro
Longtail Pro is an excellent keyword research tool that helps you in finding long-tail keywords within a few seconds. You can get thousands of suggestions by writing one keyword in the search box. They are considered to be the best for SEO as they focus on a specific keyword. Such keywords don’t attract massive traffic but with their use, the brand generates higher conversion rates.
12.Screaming Frog
It is a SEO tool which will help you determine the technical issues your website is facing. It is a tool used to built the broken links a website has. This tool provides you the option which can be used alternatively to fix the issue the web-page is facing.
13. Open Site Explorer
Now this tool is called as Moz link explorer tool. With this tool, all the data under automated system is refreshed in every 24hours. Also, everyday it updates how much high your website can rank. It also keeps the track record of your competitor’s website
14. Google Search Console
This SEO tool helps in measuring the organic traffic your website is attracting, what issues need to fix on your site, and what is your performance score in the search engine. It helps you analyze how many clicks are being made on your webpage, its insights, and the amount of traffic it generated. Gives you alert beeps whenever your webpage faces some issues. Also, it refreshes your website after a fixed period of time so that the audience gets a fresh view of your content. This tool is also known as Google webmaster tool
15. Browseo
It is a SEO tool which lets you search any page on the browser without creating any interference. The founders of this tool created it in order to show the marketers how their websites will be displayed in a search engine. It tells you about the basic SEO system.
Conclusion
SEO tools helps in growing the brand visibility. Different tools have different function yet each function guarantees the SEO advantages to the business. A marketer should mainly focus on analysing the keywords, backlinks, content and social media. SEO helps the website to gain traffic in an organic way. Also, it helps in increasing the rankings of their brand.
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