Technical SEO is a term that means upgrading the technical side of the website to get the best ranking on the search engine. Technical SEO comes under the ON-PAGE SEO which is used for improving the content of the website which are Search engine friendly. Hence it is therefore a process of making the website lighter, faster, and easily understandable for the search engine so as to get the best ranking on the search engine. As search engines want to give the best experience to their users by providing them with the best content they are looking for on the website. So, search engines have robots who evaluate your website based on certain technical factors. So, our website must be optimized in a way that is search engine friendly.
Why technical SEO is a must for your website?
Search Engines want to give their users the best experience by providing them with the results which users want to know. Hence the search engines have robots that are used to crawl on the web page and evaluate the content on the basis of certain factors.
There are a lot of factors that decide the ranking of the page and that includes user experiences on the website, such as the website speed. And there are other factors as well which determine what your page is all about and that are called a robot grasp. These robots help to provide structured data to the search engine. These technical aspects are the basic root for any website and by doing these technical updates on your website, Google crawlers would easily understand your site. And the websites which are easy to read by the Search Engines, reward them with a better ranking on the SERP page.
Important aspects of technical SEO are following
WEBSITE SPEED
Website speed is one of the most important factors which search engine consider for the ranking of the website in the search results. A website with a better speed is always considered first as it enhances the user experience on the web. It is noted that the website with better speed has more chances of getting organic traffic and engagement as compared to those who have poor loading speed. This is because people these days are impatient if the website does not open in a few seconds the user will jump to another website in no time. It’s not a good experience for the user and the search engine robots.
Indexing and crawling
Search engines have robots that continuously come on your website and crawl on your content to evaluate your content. The linking structure of your website should be search engine friendly. Then only the robots will be able to know the most important content on your website. One can easily guide the search robot depending upon the content on your website. You can either guide them to certain content or you can even block them from reading your content.
Robots.txt file
It is one of the most important tools of the website by which you can guide the search engine robots to the defined destination on your website. This tool must be used wisely because if not, it can stop the robots from not crawling on your website and which is not good for any website. The website CSS and JS files are one of the most important files of your website. If accidentally you block these pages, the search engine will not be able to find your website.
Meta Robots Tag
The function of the meta robots tag is that it will enable the search engine robots to crawl the page but at the same time it will stop the robots from showing the page on the search results. By using meta robots tag you can also direct them to crawl the content on the page but also stopping them from following the link on that page.
Duplicate content
Duplicate content occurs when you have the same content on the different pages of your website. It can confuse the search engine and this may result in duplicate content issues. It can be due to technical reason when different URL shows the same content as your website. This can be very confusing for the search engine robots. It can affect your website rank subsequently decreases on the web or Google search results.
Canonical URLs
Canonical Url will help you to save you from the duplicate content issue that might arise at a certain point on your website. It will help you to indicate the original content of your website. It tells the robot, content which you would like the search engine to rank.
Secure Browsing (HTTPS)
Privacy is the basic requirement of every individual nowadays. Hence, the website should be technically optimized in order to be safe and secured. Implementing HTTPS is one of the best methods to keep the website secure. Everyone wants to keep their data safe and secure. By implementing HTTPS one can make sure that the people who log in to websites have their credentials secure.
Learn About Website Planning and Creation
Mobile site structure
A Mobile-friendly website design should be made. Nowadays there are millions of active mobile users. It is quite possible that most of the users will reach your website via mobile phone. You should always make a website that is mobile-friendly so as to generate the traffic across all platforms.
Structured data
Structure data play a key role in helping the search engine to understand what your site is all about, what your content is about, and your business in a much better way. With the structured data, Search engines would better know what are you selling on your website, the content of your website, and the services you are providing through your website. You can also add the details of the products and services you are providing on your website. And based on that that the robots will analyze your website and will rank you accordingly on the search engine result page.
Search Engines have a fixed format in which you should fill the details of your website so that they can understand it better. Putting everything in a perfect place and format will help your website rank higher than your competitor. Search engines always prefer the websites which are made according to the format. If you have proper content that can actually help the audiences to get them what they want and that too in a particular format, Google will reward your website with the best ranking.
XML SITEMAP
An XML sitemap of the website contains a list of all pages of your website. It will help the Search Engine by providing a roadmap of your site. You can also make sure that the search engine does not miss any content of your website. There are a number of categories in XML sitemaps like the post, pages, tags, and the images on your website and also when did you last modified your page.
If the internal linking of your website is too strong and you have linked your website perfectly you would not require a sitemap, but having a sitemap is a great boost to your site structure. Every website should consider having a sitemap just to get the structure of your website right.
International websites can use hreflang
There are some websites which target different countries. These countries may speak different languages around the world. It is considered good for your website if you allow the search engines to know which countries you are targeting. This will help the search engines to show the right content to the right audiences in the right regions in the search engine result page.
Hreflang tags are very much useful in telling the right location to the search engines. You can mention the pages which countries and languages you want to show your webpages. This will also help you to possibly help the duplicate site content problem because if your US and UK site shows the exact same content the search engine would know it’s for the different regions.
No dead Links
Audiences are very impatient these days, if you have a website that is slow then there are chances that your audiences will definitely jump to the other sites for the same information. It is annoying for the users who come to your site for the information and what they get is a blank page. The error 404 occurs when your web page has nothing for the users. They land on the page which does not exist. And that is not a good sign for your website.
Search engines do not like to land on such pages that have dead links. Search engines have to follow every link on the web. They may find a lot of these pages when they crawl every page of the website.
It is very difficult for a website not to have any dead links on the website because the work on the website is a continuous process and people constantly add new things and updates them on a regular basis, add new content and making changes to them is a never-ending process. But there are some tools such as Google Webmaster tool or Search console available on the internet which will help you retrieve dead links present on your website. There are some ways by which you can avoid the dead links on your website. One of the methods is to divert the URL of the page, whenever you try to delete it or move it.
Advantages of technical SEO
After doing all of the recommended steps in the above paragraph, the following is the advantage you are going to have on your website.
Better Chance to Rank
- The website with the best technical SEO has the best chances to be shown on top of the search engine result page. Most of the big businesses are found on the top of the web page because of their technical SEO and it is the best chance for small businesses and startups to compete with them on a professional front. There are high chances that once you have done your technical SEO the clicks on your website will be much more than the PPC technique which you would have used to get the best rank on the Search engine.
Increase Website Traffic
- Traffic on the website significantly increases. With the technical SEO done you can be sure that the quality of the traffic coming on your website will be more. You will also save a lot of your money which you usually spent on the advertisement.
Better Conversion
- The traffic coming on your website through SEO will be easily convertible than the traffic coming from other sources. This is definitely going to profit your business with huge margins. The number of sales and leads that your organization is generating will also increase by a significant margin. Doing the technical SEO will not only increase your online sales but your offline sales will also rise by a good margin. This is because you are providing the whole information on the web and that will affect the purchasing power of the users not only online but offline also.
Organic Process
- SEO is an organic and free process. The only cost you have to pay is to get the best SEO company. That’s it, the organic traffic coming on your website is absolutely free plus they will get you the business at no cost once your website is ranking well on the search engine result page, you don’t have to pay any advertising fee or anything. The technical SEO can help you get the traffic without even paying the hefty advertising cost.
Increase Growth of Business
- SEO works 24X7. Hence once you get to the better ranking, you will start getting a lot of business and that at any time. You can work on your SEO at any time of the day you want.
Increase Brand Reputation and Credibility
- It builds trust among the people. If your website is ranking high on google, people will start trusting your services and products that you offer. Simply because people on the web trust Search engine ranking and that trust will help you gain your people. Now that you have built trust among the people it is easy for you to change the purchasing decision of the people, simply by the content on your website.
Long Term Investment
- SEO is a long term process. When the website starts ranking, It has a long term presence in Search results. Hence, investing in doing technical SEO is one of the best decisions you are going to make.
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