What is the Exact Match Domain?
Exact match domains are those domains that have main keywords in which you want to rank your website on the search engine results page. For example, if you want to make a website that provides a digital marketing training course, you purchase the domain with the name digital marketing training course in Noida. The purpose of this domain name is whenever your target audience search for the keyword your website will rank in the top google search results.
Exact Match Domain Update
Some of you may have seen an extreme drop in rush hour gridlock throughout the end of the week to at least one of your sites. You are not the only one. Google as they have been so anxious to do of late has chosen to execute one more significant update to their calculation. Google came out with a new algorithm update that puts penalties on low-quality EDM. This update happens to be one of the worst updates for many webmasters. Only the exact match domain with low quality will get affected. The announcement came from Matt Cutts via Twitter.
Earlier, even with the help of the exact match domain, anybody could rank with even low-quality content. There were advantages of using keywords in your website URL like monthly visitors to your website used to get increased.
The exact match domain penalty appears to have focused on definite match areas. At the end of the day in the event that you own a site where space is the specific match of an expression that gets looked frequently in Google. It would appear that what they have done is truly punished precise match area sites that don’t have a huge amount of substance or connections. At the end of the day, the programmed reward you got from simply being a precise match area is presently gone.
Exact Match update Penalty
The punishment here is for the low-quality sites with EMD URLs. In spite of the fact that Matt Cutts revealed that this will simply influence the low-quality sites that have the specific match areas, it is accepted that numerous locales with the EMD have lost traffic that they were getting prior to the Exact Match Keywords.
How to avoid penalties:
Google has been making it increasingly hard for exact match websites to rank by diminishing the limit of on-page over-improvement for these spaces. It used to be extremely simple to get careful match spaces to rank.
There is no ban on using the exact match domain on your website. But, you have to make sure that you follow all the search engine guidelines and optimize your website according to it. Focus on relevant content that provides great value to your target audience and does on-page and off-page optimization of your website.
How to recover from penalties?
Update your Website at regular intervals
If your website is penalized by google due to the Exact match domain update and you want to recover from it, so the best possible solution is to update your content on a regular basis. If your existing content doesn`t maintain keyword density i.e. that is you have stuffed lots of keywords in your content so you should either rewrite it or update it. Make sure the optimal keyword density of the content should not be more than 2 – 4 %. If you use an excess of keywords then your website will be sent to the sandbox and it will be very difficult for you to recover from the penalties.
Take out time from your calendar to recompose the low-quality substance that might be there on your webpage or blog. Additionally, include great unique, new, and most recent subtitles or substance to your site so as to endure and recuperate from the EMD update.
Analyze your website content
If the website is penalized by google under the exact match domain update, one of the most important steps is to analyze the content firstly. The content should be written in easy and simple language so that maximum users can understand. Also, the content should be grammatically correct and should be readable. The content on your website should not be plagiarised. You can use tools like small SEO or Dupli checker to check plagiarism in your content. You can also try paid tools like copy-scape which has strong A.I which checks plagiarism in your content. Make sure you do not use long sentences in your content and you should be divided into different paragraphs. Proper formatting of content is necessary and use H1, H2 tags properly
Analyze your competitor
If you see sudden drop rankings in google search results then you should take some major action. You should analyze your competitor` who are ranking on google search results. Analyze their on-page and off-page strategy, content, website structure, and other things. This can help you to improve the ranking of your website in search results.
Domain Age
It is observed that the new websites were much more affected as compared to the old ones with the exact match domain. Google considers the old websites as more reliable than the new ones, which is the reason behind the fact that the new update didn’t affect the old websites. Google considers the new websites based on the exact domain on less priority. As it thinks that the new websites might be created as spam.
One solution for this can be that the new websites can buy expired domains. The only limitation here is that the buying of expired domains is an expensive solution.
Strong Back Links
You should focus on creating high-quality backlinks on sites that have high domain authority. Higher the backlinks, the higher the chance to improve the rank of the website on search results. But, make sure do not create spam by creating bulk backlinks on a website. By this, you can be banned by other websites and can have a bad effect on your SEO. You can opt for classified submission, image submission, directory submission, forum submission, and other off-page tactics to improve rank on the web.
Change of strategy
When your website gets affected, the one solution to changing the strategy always works. Analyze competitor’s strategies and your website weak points and work to improve it.
Start from the bottom
If your website got affected by the EDM update then you can start it all over again. Only the small number of websites get affected by the update, so it doesn’t take much for small websites to start it all over again. Make sure you don’t repeat the old mistakes again while you make the new website.
Conclusion
Google search results are intended to give the right response to the searchers. Aside from EMD Update, there were a few different updates too which regularly punish the low-quality sites. It is better for the website admins to make a legitimate site to refresh that reliably with a new substance. With a top-notch site, you unquestionably endure EMD and rest Google refreshes. There without a doubt bring abundant genuine feelings of serenity. Attempt to rank the individual pages of your site instead of concentrating on the landing page. You can without much of a stretch keep up the positioning of your site on Google which is your definitive desire.