KEYWORDS IN TITLE TAG
The title tag should contain the keyword. It will help in the better ranking of the website.
Learn Digital Marketing from one of the best leading Institutes of Delhi NCR
KEYWORD IN URL
Keywords area crucial part in URLs for e.g. HTTP:// domdomainame.com, it is an URL & should consist of the keyword.
KEYWORD DENSITY
Keyword density is different for major & minor keywords. For major keywords, it is 3-7% & for minor keywords 1-2%.
KEYWORD IN ANCHOR TEXT
Anchor text is a text which appears on the website and when you click on it, you will be directed to another site. Your anchor text should also include your main keywords.
KEYWORDS IN HEADING
Your heading is the main thing that is shown on the top while searching. The search engine gives more attention to your heading that you should include your keywords in heading.
KEYWORD IN THE BEGINNING OF A DOCUMENT
For better optimizing, you should include your keywords at the beginning of a document.
KEYWORDS IN ALT TAG
The ALT tag is the written sample tag that occurs on a webpage when a user is unable to load the picture on the search engine page. It describes what image is about. Google cannot read images, it can read-only content. So, there should be an alt tag present in each image of the website. Furthermore, the keyword should be mentioned in the alt tag.
KEYWORDS IN META KEYWORD TAG
It doesn’t play an important role in Google but if you are optimizing with Yahoo!! Or Bing then you really need to fill these appropriately.
KEYWORD PROXIMITY
When you distinguish between the two keywords then it is called phrases. The shorter distance is between the keywords called keyword proximity. There should be keyword proximity maintained between content. No 2 keywords should be too close too far present in the content,
KEYWORD PHRASES
KEYWORDS phrases are those keywords which comprise of several words. Like instead of using word SEO services you can use SEO and services. It helps in ranking of more keywords than a single keyword.
SECONDARY KEYWORDS
Secondary keywords are more helpful because everyone searches for the most prominent keywords. So it is like a golden chance if you use secondary keywords on your website.
KEYWORDS STEMMING
Keywords stemming means adding a suffix or prefix to your keywords Example adding word ‘ful’ to power to make word powerful. Google considers these keywords as synonyms. Keyword stemming is done to enhance your keyword list and increase your reach
KEYWORD SYNONYMS
Instead of using the main words, you can use their synonyms that are helpful for boosting the rank website.
KEYWORDS MISTYPES
There are some commonly used words such as Xmas in place of Christmas, Doggy in place of Dog. Google allow these words to use in your content as these keywords have higher traffic in Google searches
DILUTION OF KEYWORD
Keyword dilution means adding a few keywords to your webpage content. It can have a bad effect on your SEO and your website will not rank. To overcome this keyword density should be maintained in the ranking of the website.
STUFFING IN KEYWORD
Keyword stuffing means stuffing your content with keywords in order to increase your website rank of Search results. Google considers these as spam. Google says keyword density should not be more than 2-4%. Search Engines do not allow stuffing of keyword and it may result in bad ranking on the webpage.
ANCHOR TEXT OF INBOUND LINKS
You must include a keyword in inbound links that will affect in increasing the rank of your webpage.
ORIGIN OF INBOUND LINKS
A reputable site has a good face in front of the search engine pages. Make sure that the site you linked up with has a repeated face.
LINKS FROM SIMILAR SITES
– You must link your website with similar sites like yours because it is helpful for your website. For Example, if you are dealing in the health sector so you should list your companies in health-related sites or directories
LINK FROM .edu & .gov sites
Links which include .edu & gov sites are more respectable & valuable in the eyes of search engine pages.
Factors Responsible for Search Ranking
Quality of the Content
Now Algorithms have become advanced enough to distinguish between quality content and manipulative content. Therefore, keyword stuffing is not possible now. If you want to bring traffic to your site and outshine others than write excellent content and optimize it. There are lots of interconnecting pieces but it is essential if you want to rank in search results.
Link Building
It is good for the site if you use it from backlinks from a strong web profile. If your site has hundreds of backlinks from good sites then it builds the authority of your website. Your site will rank more if you have many reliable links supporting it. Creating backlinks involves more time but it is paid off as it helps your site in search engine algorithm.
Site Speed and Performance
The speed of your site as well as its performance is important for search rankings. It is necessary to optimize the image of your site and reduce the redirects. These things play a crucial role in the working of your site. If you still are still working poorly then use tools like Google’s Page speed Insights. This is helpful in analysing the cause of the problem.
Meta Information
Meta information is extremely important for your website. Web crawlers like Google analyse the meta description of your website. As it helps the search engine to describe the content of a specific page. Web crawlers are also able to index the content more efficiently with the help of this information.
Copied Pages
Duplicate content are a major challenge that most search engine faces while indexing the web pages. It breaks up the pages and because of these the pages suffer from search rankings. In such case, use canonical tags so that you are able to eliminate the plagiarized content from your site.
Local SEO Citations
This fact is going to surprise that many companies fail to take benefit of local SEO. You just need to link your business with Google and verify it. This very easy step can help you rank higher in search results. So, be smart and aware of all the local SEO citations to utilize it to your advantage.
Important Factors considered by Google while Ranking
Length of the content
There is no rule for the length of the content as it depends upon the topic of the subject. However, it has been observed that longer content rank high in the search results. In order to optimize keywords that you use in your content, make use of Google semantic search. semantic queries appear at the bottom of search results when you surf the related search results. For instance, if you browse about LinkedIn Ads then you will get to know more about related keywords by using this tool.
The freshness of the content
If you publish your old contents then there are huge chances that it will not rank in the search results. It is known that Google favours new content and ensures that that the sites which appear on high ranks are updated.
Backlinks
Backlinks are the backbone of a website as it is one of the factors that helps you to rank your site. So, it is very essential to ensure that your links are from high domain authority only. It will increase the chances of the website to rank high in competitive keywords. Therefore, it is urged for publishers to pay close attention to the backlinks being used. Especially when Google rolls out its algorithm update which targets poor quality backlinks.
Brand Power and Social Signals
Google Search crawlers easily notice specific popular brand searches. If a website is able to get more branded searches then Google Algorithm will notice them. Searches from social media platforms like Instagram, Facebook, Pinterest etc help in search rankings. Websites that make full use of their strong online presence and perfectly combines it with its brand search than it will more chances to rank high.
Use of HTTPS protocol
Google considers security as its foremost priority. It tries to make sure that whenever a company makes a site then it uses highly encrypted HTTPS by default. The objective of Google is to ensure a secure connection to its users so that they continue their trust in Google as the most reliable site. Furthermore, it also has issued warning to those website owners who use the HTTP protocol as it is regarded as unsafe connection and can also breach the terms for connection security. Though there are no records of significant damage to the site using HTTP protocol but should make use of HTTPS protocol only in order to avoid any penalty from Google algorithm updates.
Read Similar Articles
KEYWORDS IN TITLE TAG
The title tag should contain the keyword. It will help in the better ranking of the website.
Learn Digital Marketing from one of the best leading Institutes of Delhi NCR
KEYWORD IN URL
Keywords area crucial part in URLs for e.g. HTTP:// domdomainame.com, it is an URL & should consist of the keyword.
KEYWORD DENSITY
Keyword density is different for major & minor keywords. For major keywords, it is 3-7% & for minor keywords 1-2%.
KEYWORD IN ANCHOR TEXT
Anchor text is a text which appears on the website and when you click on it, you will be directed to another site. Your anchor text should also include your main keywords.
KEYWORDS IN HEADING
Your heading is the main thing that is shown on the top while searching. The search engine gives more attention to your heading that you should include your keywords in heading.
KEYWORD IN THE BEGINNING OF A DOCUMENT
For better optimizing, you should include your keywords at the beginning of a document.
KEYWORDS IN ALT TAG
The ALT tag is the written sample tag that occurs on a webpage when a user is unable to load the picture on the search engine page. It describes what image is about. Google cannot read images, it can read-only content. So, there should be an alt tag present in each image of the website. Furthermore, the keyword should be mentioned in the alt tag.
KEYWORDS IN META KEYWORD TAG
It doesn’t play an important role in Google but if you are optimizing with Yahoo!! Or Bing then you really need to fill these appropriately.
KEYWORD PROXIMITY
When you distinguish between the two keywords then it is called phrases. The shorter distance is between the keywords called keyword proximity. There should be keyword proximity maintained between content. No 2 keywords should be too close too far present in the content,
KEYWORD PHRASES
KEYWORDS phrases are those keywords which comprise of several words. Like instead of using word SEO services you can use SEO and services. It helps in ranking of more keywords than a single keyword.
SECONDARY KEYWORDS
Secondary keywords are more helpful because everyone searches for the most prominent keywords. So it is like a golden chance if you use secondary keywords on your website.
KEYWORDS STEMMING
Keywords stemming means adding a suffix or prefix to your keywords Example adding word ‘ful’ to power to make word powerful. Google considers these keywords as synonyms. Keyword stemming is done to enhance your keyword list and increase your reach
KEYWORD SYNONYMS
Instead of using the main words, you can use their synonyms that are helpful for boosting the rank website.
KEYWORDS MISTYPES
There are some commonly used words such as Xmas in place of Christmas, Doggy in place of Dog. Google allow these words to use in your content as these keywords have higher traffic in Google searches
DILUTION OF KEYWORD
Keyword dilution means adding a few keywords to your webpage content. It can have a bad effect on your SEO and your website will not rank. To overcome this keyword density should be maintained in the ranking of the website.
STUFFING IN KEYWORD
Keyword stuffing means stuffing your content with keywords in order to increase your website rank of Search results. Google considers these as spam. Google says keyword density should not be more than 2-4%. Search Engines do not allow stuffing of keyword and it may result in bad ranking on the webpage.
ANCHOR TEXT OF INBOUND LINKS
You must include a keyword in inbound links that will affect in increasing the rank of your webpage.
ORIGIN OF INBOUND LINKS
A reputable site has a good face in front of the search engine pages. Make sure that the site you linked up with has a repeated face.
LINKS FROM SIMILAR SITES
– You must link your website with similar sites like yours because it is helpful for your website. For Example, if you are dealing in the health sector so you should list your companies in health-related sites or directories
LINK FROM .edu & .gov sites
Links which include .edu & gov sites are more respectable & valuable in the eyes of search engine pages.
Factors Responsible for Search Ranking
Quality of the Content
Now Algorithms have become advanced enough to distinguish between quality content and manipulative content. Therefore, keyword stuffing is not possible now. If you want to bring traffic to your site and outshine others than write excellent content and optimize it. There are lots of interconnecting pieces but it is essential if you want to rank in search results.
Link Building
It is good for the site if you use it from backlinks from a strong web profile. If your site has hundreds of backlinks from good sites then it builds the authority of your website. Your site will rank more if you have many reliable links supporting it. Creating backlinks involves more time but it is paid off as it helps your site in search engine algorithm.
Site Speed and Performance
The speed of your site as well as its performance is important for search rankings. It is necessary to optimize the image of your site and reduce the redirects. These things play a crucial role in the working of your site. If you still are still working poorly then use tools like Google’s Page speed Insights. This is helpful in analysing the cause of the problem.
Meta Information
Meta information is extremely important for your website. Web crawlers like Google analyse the meta description of your website. As it helps the search engine to describe the content of a specific page. Web crawlers are also able to index the content more efficiently with the help of this information.
Copied Pages
Duplicate content are a major challenge that most search engine faces while indexing the web pages. It breaks up the pages and because of these the pages suffer from search rankings. In such case, use canonical tags so that you are able to eliminate the plagiarized content from your site.
Local SEO Citations
This fact is going to surprise that many companies fail to take benefit of local SEO. You just need to link your business with Google and verify it. This very easy step can help you rank higher in search results. So, be smart and aware of all the local SEO citations to utilize it to your advantage.
Important Factors considered by Google while Ranking
Length of the content
There is no rule for the length of the content as it depends upon the topic of the subject. However, it has been observed that longer content rank high in the search results. In order to optimize keywords that you use in your content, make use of Google semantic search. semantic queries appear at the bottom of search results when you surf the related search results. For instance, if you browse about LinkedIn Ads then you will get to know more about related keywords by using this tool.
The freshness of the content
If you publish your old contents then there are huge chances that it will not rank in the search results. It is known that Google favours new content and ensures that that the sites which appear on high ranks are updated.
Backlinks
Backlinks are the backbone of a website as it is one of the factors that helps you to rank your site. So, it is very essential to ensure that your links are from high domain authority only. It will increase the chances of the website to rank high in competitive keywords. Therefore, it is urged for publishers to pay close attention to the backlinks being used. Especially when Google rolls out its algorithm update which targets poor quality backlinks.
Brand Power and Social Signals
Google Search crawlers easily notice specific popular brand searches. If a website is able to get more branded searches then Google Algorithm will notice them. Searches from social media platforms like Instagram, Facebook, Pinterest etc help in search rankings. Websites that make full use of their strong online presence and perfectly combines it with its brand search than it will more chances to rank high.
Use of HTTPS protocol
Google considers security as its foremost priority. It tries to make sure that whenever a company makes a site then it uses highly encrypted HTTPS by default. The objective of Google is to ensure a secure connection to its users so that they continue their trust in Google as the most reliable site. Furthermore, it also has issued warning to those website owners who use the HTTP protocol as it is regarded as unsafe connection and can also breach the terms for connection security. Though there are no records of significant damage to the site using HTTP protocol but should make use of HTTPS protocol only in order to avoid any penalty from Google algorithm updates.