Search Engine Optimization
Search engine optimization (SEO) refers to a way of generating quality and quantity traffic on your site. SEO is of three types: One is On-page SEO and the other is Off-page SEO and technical SEO. On-page SEO is optimizing your own page in order to rank higher in search engine results. On the other hand off-page, SEO is done outside your own page to gain more traffic on your website. And the last one is technical SEO. Technical SEO is a way of optimizing your website and server to improve your organic traffic.
Off-Page SEO a way of promoting your websites on other websites/pages to boost the position of a website within the Google Search results page(SERPs). It not only helps in increasing traffic to your website but also creates a brand awareness of the business.
Off-page SEO helps your website to rank on the web or search engine. When you are ranked higher in the search engine your website traffic is also increased.
Link Building
Link building is an integral part of off-page SEO. Links are used by search engines to determine how useful and valuable content is. Creating a good link helps the site to rank higher in search engine results. Links can mainly be divided into three types.
Natural links
In this, no one asks someone to link their website/page on their site. People link them on their page or website because they liked your content, service, or product. For example, a travel blogger liked the service of the hotel he stayed in, so while writing the blog he/she linked that hotel in the blog.
Manually Built Links
This is the most common type of link which is used in SEO. When you ask other websites, bloggers, influencers, and other content creators to link your website or page on theirs, it is known as manual link building.
Self Created Links
Self-created links are those links that are created within the website itself. It is a part of black hat SEO as it is done to fool the search engine by thinking that the content is relevant and important when it is not. Google has even started penalizing this type of link
Many people think that off-page SEO is only about link building, but actually, it is beyond that.
Techniques Of OFF-Page SEO
Directory Submission
It is the practice of submission of website URL and its details on an online directory submission sites. It is useful in improving the link building of websites. Directory submission is mainly divided into three categories:
Paid Web Listing – For submission in some sites you have to pay a certain amount, and only after that your link will be approved. These types of websites are paid web listing sites.
Free Web Listing – In these types of websites you don’t have to pay any charges for the submission. But the problem in these sites is that there is no guarantee that your link will be accepted.
Blog Commenting
Blog Commenting is one of the important and simplest off-page SEO techniques. In this, we promote our website, page, or links by commenting on other blogs. These links can then be dragged, which helps to point out our website.
Social Bookmarking
Social bookmarking allows us to bookmark our website links on other websites. It is done just to promote our website and to increase the traffic. Moreover, it gives a detailed submission of the websites. You need to use tags carefully which are very essential to broadcast your news on a large social media network platforms. For example, Pinterest, Twitter, etc.
Article Submission
Article submission is an Off-Page SEO technique that allows you to submit your article on the other websites. It is one of the best sources for the business to promote their websites by sharing the details. The content that you provide should be exclusive and of prime quality. Also, choose the proper category and provide a decent title to your content.
Classified Submission
Classified submission is a way of making the world know about your website or services. Since classified sites have a good ranking, backlinks created here is of high quality. This helps in making increasing traffic on the website and also the popularity of the website. Some examples of classified sites are IndiaMART, eBay, gumtree, etc.
PPT Submission
PPT submission is a method of sharing the business PowerPoint presentations to other websites. It is done to attract more traffic and more visibility in SERPs results. For Example-Slideshare, Scribd, etc.
Business Listing
Business listing is kind of a public profile of the business. It includes all the essential information of the company like name, website, address, number, etc. This is done in order to be found in different listings and directory sites across the world. Example :- Google My Business
Social Media
Social media is a very powerful tool when it comes to increasing your website rank on Google. It is very important that your audience likes your content. Using social media links on your content and getting your people to visit via social media sites are very helpful for your website.
Some of the most widely used social media websites are Facebook, Facebook, Instagram, Twitter. These are some of the most important websites which can be used to engage the people, provide them what they want, and allow them to read what their interest lies in. Some brands and marketers saw the potential of social media sites as the best platform to promote their products.
Social media users are very enthusiastic and whenever they like your article or service they immediately respond with a like, comment, and share option and that will help you to get new subscribers.
Some of the most important things you should consider while activating social media:
Responsiveness – The first step is you have to be active on your social media platforms as the engagement with your customer is a must. People will ask you if they are satisfied with your product or not. They want you to know about what they think about your product and services so you must make sure that you are always there to help them out. It can be carried out in any of your channels either your support page or social media channel.
Networking – There are a lot of already co-existing brands on social media of the same category as yours, who are doing wonders on social media. They can prove to be the helping hands in spreading the word of mouth for your brand. You just need to find them and build a good bond with them. This will help you get the audience of the same category which you want for your brand.
Online Reputation – Brand name is very important for your business. So, you need to regularly monitor your online brand reputation. You should know who mention your brand name on social media and on what context. Social media mentions are also very important aspects that Google considers while ranking your website.
Adding RSS Subscription Box
It will ensure that the subscriber will get all the updates of any new things happing in your website. Having regular visitors on your website is considered to be an asset then the one time visitors so you must make sure to add a subscription box so that the interested people can get all the new updates on your website. Almost all the brands and reputed blogs provides the RSS subscription box on their websites just to get the regular visitors on the websites.
Forums Posting
It is one of the most widely used off-page SEO technique as forms are best place to promote your website. Some of the websites for forms posting are Quora, Reddit, Yahoo Answers. These websites are widely used by the people and by forms posting on these site you can draw a lot of people towards your website. It is a great platform to find your targeted audience and have a quick chat with them on the topics that interest them. It is very similar to blog commenting and guest posting but you must make sure to not mention your brand bluntly. First, let the user provide the information which they have been looking for and then the brand name if it fits in the context. These are the great platforms to win the audience but using the right word to get the audience attention is the key.
Trust Building
Trust building is one of the important factors that off-page SEO includes. This is the way to get your consumer and social media votes. The most important tool to get the trust of your audience is the Transparency. Please don’t try to use catchy titles with zero content, as it will have a negative impact on your website. So just be focussed on providing your audiences with the best content they are looking for. This will definitely help you build organic traffic.
There are two important ways in which search engines consider in your website and that is Page Authority and Domain Authority. You must always have an eye on your PA and DA and the inbound links on your website with the help of the site explorer tool.
SSL (Secure Sockets Layer) helps your user trust your website as it ensures the data privacy between the user and the website. Users tend to use the sites which have a secure network and their credit card number, usernames and password are safe. So, it is one of the most important factors to consider in your website to attract more users.
Business ratings are also very important factor to get your audience trust, ask your regular users to leave a feedback in your website which the new user can see. This will help you in establishing the connection with the more and more users. You should also visit your review section regularly and reply to the questions and appreciations of the users.
Videos and Images
The audience nowadays is smart and they are always looking for quick and detailed answers and for that, you can use videos and images on your website. Videos are now in great trend people likes to spent their time more on videos so in order to engage such audiences you should always consider YouTube, Vimeo (video), Pinterest, Flickr, Photobucket (images), Facebook, Instagram, and Snapchat (for videos and images both). YouTube audience has been increasing day by day so using some links of YouTube which your users might like would be helpful for your website.
In addition to the YouTube videos, metatags are also very beneficial for your off-page SEO. People will search for your videos and the meta description will help you to guide it to your video.
Document sharing
You can share the content of your website or brand on the different platforms and that will help you to rank your keyword on the search engine. If you have content that is useful for the audiences in some category then you must share your documents in the doc sharing sites like Slideshare, Scribd, and Academia.
Your document should be optimized for SEO like title , filename just like any content of your website. You can also place relevant backlinks of your website whenever you feel is right and applicable. This will help you to get the audiences with the same category. The advantage of posting the document on the sites is that the search engine is not able to read your documents and PowerPoint presentations but these websites can help them to crawl through your document. In addition, your website will get some link juice which is again a benefit for your website. Just like your written documents, YouTube and podcasts help you to get your videos crawled by the search engine just by adding the transcript.