What is Content Marketing?
Content marketing is all about designing, creating, distributing, sharing, and publishing content to gain better insights and reach the wider public. Future of Content Marketing is very wide also, in business, it can improve your brand awareness, boost sales, connect better with your members, and interact with the customers.
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Why is content marketing important?
Increase audience retention
Good quality content helps you improve your brand reputation. With the help of Content marketing, you can attract new customers to your business at a faster speed. Also, you can retain the older customers. And the customers who visited your website earlier but did not take any action could also be compelled to come back if you offer them something valuable. It completely depends upon a business how they put in their efforts to see the continuous growth of their brand.
Better social media traction
It helps you create trendy content which helps you gain a good number of followers on social media. If your business has already got a great number of followers but your insights are not that good then content marketing will help you gain better insights and great traffic to your websites or social media handles. Valuable content is the only factor that helps in the growth of your business online.
Establish trust with your Audience
Content creation ultimately leads to the building of a strong bond between the business and the customers. Also, You can solve the queries raised by your customers and do a healthy interaction with them without expecting anything in return. The advice and valuable information were given by you will help your customer to have faith in you. Also, Your content should be shown at the right time to the right audience and at the best place, this will definitely improve your business reputation. The better the quality content you offer your customers, the better will be the connection your audience will share with you.
Generate leads
When you offer free and worthy content to your audience, they will be showing full interest to buy your products or services. If CTAs i.e. calls to action options are available anywhere at your page, these customers will directly land to your main website or social media handle. Therefore, generating leads.
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Improve conversions
Great content leads to conversions. Customers are more prone to buy from your business after reading about it. However, the highly informative and clear content helps the audience connect better with you. Also, adding CTAs to your content would help you gain vast traffic and better insights into your website.
Enhance SEO efforts
High quality, attractive, eye-catchy, and valuable the content better the ranking it will have. Also, the content you are offering the audience should have a value that will represent your business widely.
Build authority
You should offer such content to your viewers that they find you the only expert amongst your industry. Also, answering their questions, providing them valuable information will improve your brand’s authority. If your customers or viewers start trusting your brand you will be ranked at a position in the search engines.
Types of Content Marketing
Blog
Blog posts help in improving SEO and help in attracting organic traffic to your website. While writing blog posts keep few things in your mind. Firstly, the optimization of content. Secondly, the use of the pillar model for designing your blog. Thirdly, keep the content brand focused.
Videos
Videos are eye-catching. The marketer creates video content for their target audience with the aim to attract, engage, and convert them into qualified leads. Also, with video marketing, a business can offer major information in a short and faster span of time globally.
Info-graphics
A visual representation of any information is known as Info-graphics. Data is easily understood and eye-catching when presented using such a medium. Therefore, it helps in generating better insights for the business. mostly, firms use this to represent statistical data for an easy understanding of the consumers.
E-books
It is a type of long-form blog post. E-books gives the customer valuable information about your website. It carries all the detailed information about your brand that your audience needs to be aware of. Also, certain businesses offer these E-books to their customers and ask for their contact details so that they can take the customer’s feedback about their product or service.
Webinars
By conducting webinars, one can spread information and knowledge about the products or services their brand is offering. Here, you share the details about your business via live video where your audience can even cross-question you.
Social Media posts
Social media accounts can help you gain a lot of traffic if used in a productive way. These are like Facebook, Instagram, Twitter, etc. help your business grow and even strengthens the bond you share with your customers. This content you share with your audience on social media generates leads and new customers as well.
Podcasts
Not every person loves to read. The marketer can use this type of content to provide thoughtful and informative details about your brand to the audience. Like other types, the podcast works for the similar purpose of generating leads for the business. The only difference is that it is in the form of audio.
Whitepapers
It is a long-form type of content marketing that acts as a magnet to generate leads. It is a widen aspect of e-books as it provides the audience with more detailed information.
How does Content marketing works?
You create valuable content
To begin content marketing, you have to provide highly informative and thorough content to your customers. The content you offered to the customers should be clear and to the point which can provide answers to all the queries they have.
You share your content online
Once you have written your content, you immediately offer it to your audience via your website or social media handles. Share your content on social media and even approach some influencers to promote it. This will help you gain huge traffic to your website or the social media account you are using for promotion. Therefore, helping you to grow your business overall.
People search online for your business
If a user searches for a product which is similar to the one you are offering. There are chances that he will buy it from you, only if you have added valuable information about the product which will make him trust your brand.
If you create high-quality content, your ranking on the search result page will go up and this will help you to attract major traffic to your brand.
People find and enjoy your helpful content
The content you offer to your audience will help them discover your brand. High-quality content will help you run for a longer period. It results in improving your website rank on the search engines.
You boost brand awareness and trust with your audience
After reading the content you offer to your audience, they get to know about your brand thoroughly. Also, they will land into your website and will learn more about your brand. This is how your rankings improve and your brands get the recognition.
You earn more conversions or sales
Once the leads read the content you offered, they will follow CTAs and land directly in your website and might learn more about your products or services and then buy it. If they don’t buy it now, they can surely get back to you in future because the content you provided matches their needs. Understanding your customers requirement and providing them similar service or product will help your brand expand widely and faster.
Steps involved in Content Marketing Strategy
Audit your existing content
There are billions of website as well as blog posts published on internet every month. You have to stand out for your brand by creating a content which is unique and attractive. If you create a content which does not serve your audience in a desired way and does not help your business grow, then it is a complete wastage of your money and time. Re- read and edit your existing content to analyse how much traffic is it really attracting and what part of content is not as useful to the public.
Set your goals
Before offering your content to the audience you have to be sure that you have defined particular goals for your business. You should set a goal as a challenge, define the kind of result you want, analyse how much progress you have made so far. Also, test your goals according to the altering business situations.
Determine your audience
Drawing your audience’s attention towards your brand is the success that a company achieves. However, the audience which is viewing your content is not always the buyers of your product or service. The audience is the user who is interested in your brand but could not buy it now but can surely re-consider it in the future. It is important to attract the target audience. The marketer should be aware of the type of product the audience is seeking. Hence, they should create something resembling the customer’s needs.
Develop an editorial plan
One should create a plan to establish your content perfectly. You have to cross-check which areas of the content is not very appealing to the audience. Also, you got to cross-check how much traffic generation is taking place. How much time does it takes to generate a lead etc.
Plan content production
The marketer has to make sure that their audience is connected to each stage of their brand. Also, it strengthens the relationship between the customer and the brand. Audience to customer journey includes awareness, consideration, decision, and retention. Also, content should be of various types. It can be customized. It can be developed in a way to increase the SEO rankings of your brand.
Plan content distribution
Content you created should be posted on different accounts and websites in order to gain potential leads and customers from every account. Social media handles like Pinterest should focus on info graphics and statistics which will help a Pinterest user to land into your main website. Similarly, on Instagram, you can you prioritize video content marketing to get the attention of your audience.
Analyse your content performance
Analyzing the content you are offering to the audience will help you know what is actually connecting it to you. Also, it will help you know what type of content you can create to future to gain more leads. It will help you know who all are engaged with you brand, what revenue you generate out of it and which rank your brand gets.
Difference between Content Marketing and Blogging?
Content Marketing is an umbrella term
In short, content marketing is all about creating the content which you can share with your audience. Therefore, any type of content be it podcasts, videos, whitepapers, etc. a business use to communicate with their audience is content marketing.
Blogging is a type of content marketing
Writing blogs about your brand will provide the audience with the information they need to know. Therefore, it is helpful in increasing the overall traffic of your website.
Each method has its own unique benefits
Content marketing helps in improving brand recognition and lead generation. In today’s world, a company with a better brand reputation online can run successfully for the long term. However, you just have to provide to the point and clear information about your brand and boom you can attract massive traffic to your website in a minute of time span.
Blogging has a more specific objective of increasing the SEO ranking in the search result page. You have to include high-quality content and some specific keywords which will ultimately lead you to higher rankings. Also, it helps the brand to become more visible to the audience.
Conclusion
Content marketing is all about promoting your business by offering your audience high-quality content which will create an impulsive behaviour in them to buy your product or service. Here, the real power lies in the hands of the customers. However, You just have to provide them a clear and to the point overview of your business. Also, this technique helps your website gain good organic traffic and better recognition of your brand