App Store Optimization
App store optimization (ASO) is the process which improves visibility of your App in the App Store. The basic principle of App Store Optimization, apart from ranking high in the App store’s search results. This focuses on CTR (Click Through Rate). It refers to convincing people to click into your App store ranking once they find it.
You can do it also by optimizing your app name, app icon, app title, screenshots & app rating. But this is not the end. Once people click to your app store listing page, you have to ensure they also make a purchase or download the app. This part is also known as conversion rate optimization (CRO).
DIFFERENCE BETWEEN SEO & ASO
| BASIS | SEARCH ENGINE OPTIMIZATION | APP STORE OPTIMIZATION |
| 1. Search Engine | Google Search, Bing, Yahoo | Apple App stores, Google Play Store |
| 2. On-Page | Title Tag H1, H2, H3, page speed, keyword density | Description, usage & quality, metrics, uninstalled rate & app name. |
| 3. Off-Page | Social signals, links, Anchor tests | Download stats, backlinks, ratings & reviews |
| 4. Goals | Traffic (Visitors) | Downloads (Users) |
| 5. Focus | On web search | On app search optimization |
| 6. Drivers | It is the key driver of web traffic | Conversations through installations. |
IMPORTANCE OF APP STORE OPTIMIZATION
ASO is undeniably one in every of the simplest ways to grow apps. ASO becomes additional necessary thanks to the expansion of smartphone possession and therefore, app market saturation.
As every day passes, additional regions, even the additional secluded, get access to technology. Hands off recent & young generations currently hold smartphones. Then, it’s no surprise we are seeing the increase of mobile apps. ASO helps individuals to discover your app within the ocean of endless apps.
It’s however you get your app to point out within the prime spots in an app search results page. While not ASO, your app sinks to very cheap of the ocean of apps, never to be found by one user.
Furthermore, ASO keeps your app alive and relevant. Once your app goes unmaintained, the app stores might flag your app as dead or inferiority and mark it for removal. Continually put App store optimization into following ensures that your app is safe from app store cleanout.
Lastly, ASO saves your cash. Impede on your user acquisition prices and gain active users by utilizing App store optimization
Components Of App Store Optimization
There are few components that affects your App Store Optimization.
- Title
- Keyword
- Downloads
- Reviews and Ratings
Title
The keyword you have put in your title must be somehow generating traffic, It should be easy to type as well as easy to remember.
By the time when your App starts ranking higher and gain more traffic as well as reviews, People will automatically download it by listening about it through word of mouth. If in this case you will change or add another keyword in your App, that can affect in a wrong way. Such as your App may not be downloaded and your opponent’s app with a similar title may take advantage of that title.
Keyword
Here, you need a lot of research while choosing a proper keyword for your App to optimize. Select a keyword which generates more traffic. Give time to your research and try choosing an easy to remember keyword. Once you created a keyword for your App, it’s inimical to add or change the keyword.
To keep a keyword, you must make sure that the keyword is searched by many of the people in your targeted audience. It can be easy for you to monitor the traffic generated by your keyword and also to the competitors. Monitoring will help you to get an idea of how the competition is increasing day by day with a specific keyword.
Downloads
The number of downloads is necessary, as it defines how popular your work is among your targeted audience. The more people will download it, the more impact you see in App Store Optimization regarding your App.
Reviews and Ratings
It is out of your control to manage reviews and ratings given by the customers. Every single happy and even unhappy customer post a review on your app to send their feedback. It is a good way to improve whatever is going wrong with your App and make your App better day by day.
Do Rating Affect Ranking?
App with higher-good rating surely create a good impression on the user’s mind and probably influences the user to download the App. Since a good rating and review affect ranking. Many of the time it happens that whenever a user search for an app such as a “Photo Filter App” which he has no proper idea about or he is searching an app that can provide a better filter, he will go for the ranking. Which app has a number of good reviews, can be downloaded more by the users rather than the apps with bad reviews or negative reviews.
So, Yes Review and Rating both affect Ranking. People will more likely to download an app that ranks higher.
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Do Download Increase Search Ranking?
Not Everybody has an idea about how many times the app has been downloaded by users. Only the App Developer and App Store has the right to know full information about the specif App. We can have an idea by reviews and ratings on the app. The download factor depends upon many things like Keyword, description and many more things. The difficulty level of the keyword should be least so that the user can easily recall your app and it would be easy to search and recommend if the user reminds that. Make your keyword very easy to remember.
Few people get inspiration to download the app by search ranking of the app. Such as when they search an app, they will probably go for the first one in the search result. So maintaining your ranking in App store is very important factor because it influences people.
And yes, The number of downloads increases search ranking for your app.
ASO Is Time Consuming
It is not easy to make an App rank higher too soon in App Store Optimization. It takes time to monitor all the activities such as number of rating and reviews and number of Download. Which factor leaves a good effect and which leaves a bad impression towards customers.
Making your App visible on App Store takes too much efforts such as picking the right keyword and writing a attractive as well as informative description about the App so that is leaves a good impact on others mind.
Every App developer has to keep an eye on the ranking and reviews of their competitor’s App, by each passing time. This may help them to guide that which feature, they need to work on or what is new going on.
Every App Developer need to monitor his keywords and keep experimenting with trending keywords that may affect your search as well as download and rankings.
How to Improve Your ASO?
Just come to the flashback of Concepts of App Store Optimization, that we have understood before. Improvement in ASO can be done through those ideas.
Leading Factors
- Title
- Keyword
Title
To improve the search ranking of your App, You need to put the keyword in the main title of the App. Put the more relevant and easy Keyword in your App title so that it could be easy to recall.
Keyword
Always keep tracking your own App’s keyword ranking and how many of them are downloaded. It takes a lot of effort to keep an eye on competitor’s App and the changes they made. Keep analyzing your keywords and select a better keyword, check competition, all are the factors can help your App rank higher and increase the number of downloads.
Lateral Factors
Number Of Downloads
Everybody has worked on their downloads, to increase the number of downloads. It is a better way to start increasing the download to work on their App Store Optimization. Market your App, the more you can. Out of a hundred people, at least 10% will download the App. This is not a bad way to start. Word of mouth may increase the popularity of your App and even the number of downloads among the people.
Also, work on the social media presence of your Apps that will definitely help your App to reach more people and rank higher in search.
Reviews and Ratings
As we have discussed above, that the rating and reviews will surely leave an impact on the Ranking of your App in App Store Optimization.
An App developer definitely want reviews and ratings on their Apps but not in a negative way. Everybody wants good ratings on their Apps. It is a way to establish contact with your customers. An App developer should make a feature of communicating directly to customers in their App so that the customer can tell their problem a developer may resolve the issue. And a happy customer will do a good rating and reviews.
You need to be honest with your time and efforts regarding your App.
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