LINKEDIN ADS AND ITS TYPES

What are LinkedIn ads?

LinkedIn Ads are a platform for advertising business to business. These ads give you a chance to interact and connect with the audience of your choice which we called our target audience. You can choose your target audience to whom you want to show your ads.

These ads are not only helpful to B2B companies. It is also for other types of organizations that also use this platform for specific purposes like B2C companies, non – profits companies, universities, and others.

According to the data of 2018, more than 65% of B2B marketers have gained customers by using LinkedIn ads. These might not be as same as ads on other platforms like Facebook, Youtube, and Google, everyone sees them continuously.

LinkedIn ads are the paid form of advertisements but they are the medium for a person to achieve their goals, professional social media platform is not easy but if you have abilities to strategize well, it can give you incredible results.

ADVANTAGES

TYPES OF ADS

We shall discuss the types of ads, where they show up, uses of various ads & when, and their appearance.

1. LinkedIn sponsored content and direct sponsored content

2. LinkedIn sponsor In Mail ads

3. LinkedIn text ads

4. LinkedIn dynamic ads

1. LinkedIn sponsored content and direct sponsored content.

     It is the most popular type of LinkedIn ads. It lets you promote the content that you have already on your page to target users and followers. There is a variation of this ad which is called LinkedIn direct sponsored content. This type of ad helps to test the content without creating post on your page.

APPEARANCE

LinkedIn sponsored content and LinkedIn direct sponsored content show up in user’s LinkedIn feeds. These ads contain very engaging post as it includes likes, comments and shares. They are available in different formats which include text, images, video and link.

IT’S USES

It helps in increasing traffic to blogs or landing pages.

Boost followers

Help to increase awareness by sharing “newsy” company information.

Use LinkedIn sponsored content ads when you want to see the results which are based on engagement.

2. LinkedIn sponsor In Mail

     It helps to deliver personal and private messages directly to the user’s LinkedIn inboxes. These ads are purchased on a basis which is called “cost per send”, as opposed to CPC or CPM. This shall automatically send a sponsored In mail ad when the recipient in online to make sure that it pops up at the top of their inbox.

APPEARANCE

     This ad pops up in user’s LinkedIn inboxes as messages that contain a custom greeting call-   to-action button, link to the message body, body text. Across all devices LinkedIn sponsored in mail ads are viewable in the same manner.

IT’S USES

 These ads are highly used for high value interactions such as

• Offers of special product
• Promotion of webinars
• Generating leads
• Engage in valuable prospects

3. LinkedIn text ads

The ad format for LinkedIn is based on PPC which stands for pay per click.

APPEARANCE

        These ads  show on the inline or side-line rails. They appear in different variety of sizes and 25 characters can fit up in the headline and in description 75 characters can fit up.

IT’S USES

      These ads are easy to use and cheap to create. These ads provide lots of opportunities and flexibility. They are used in-

• niche target audiences
• used to drive traffic to certain URL
• paired with the conversion tracker, it will run the measurable campaign
•  budget-friendly strategies that are used to increase brand awareness

4. LinkedIn dynamic ads

    These ads appear in the right rail on desktop only for those whose accounts is logged in. At one point in time, it serves only two visual ads.

IT’S USES

• expansion of followers
• value based content sharing with target audience
• it used to increase lead gen.

BENEFITS

Reach a professional audience: Through these ads, a good number of professional audiences can be reached who will show interest in your product or service you are promoting.

Targeting Industry Specific: Industry-specific professionals can be reached through LinkedIn Ads depending on their profiles and keywords recently searched.

Ad type: The right kind of ad type will be useful however it will not overpopulate the screen while maintaining the purpose of the website while increasing the clicks on the ads.

How to determine if you need LinkedIn ads

In comparison to other advertising platforms, LinkedIn ads are a bit expensive, they have higher CPC ( Cost Per Click). The advantage of using LinkedIn fora ds is that conversion rates are higher than the other advertising medium. Before starting with the ads, first set up your goals of the company. Do you want to build awareness of the brand or want to generate leads? Then you need to analyze which key metrics will have the best outcome. Then determine your target audience on LinkedIn.

Best practises for LinkedIn advertising

When marketers start with advertising then it is exciting to use all the products on the platform. Different LinkedIn ad types are suitable only on different stages of the customer. For instance, Through Sponsored InMail, you can get access to the personal inboxes of your target clients. But it is not a good idea to use Sponsored InMail because people don’t like receiving messages from those companies that they have never heard. That would be just random advertising and less productive. It is not like that Sponsored InMail should not be used, it is good to use these types of mails when you want you to have already interacted them in different ways and use it for you are re-engaging with them.

Layer your Target options

There are many ways to target your audience through LinkedIn ads. It is a thrilling experience for a digital marketer given so many marketing opportunities. It actually doesn’t matter which advertising platform you use to target the audience. You just need to make sure that you reach those people who have the potential to become your lead. Though LinkedIn ads are expensive, you need to spend only on your potential clients. You don’t need to spend on those people who won’t generate your business, in this way you will reduce your spending. You can achieve your goal through layering targeting.

For instance, if you need to promote a product that is expensive and useful for big hotels through LinkedIn ads. If You promote your products to all sizes of hotels then you are going to waste a lot of money. So, you need to set the right parameter first which is to target only the big hotels then you will save your money as well as efforts. By layering your parameters, you will drive significant and better results too. One must be careful while doing the layering because then you will serve only a small portion of the audience. You can lose an important section of audiences that could be the leads generation for your company.

Get insights from other advertising platforms

You can also take the help of other platforms like Google Ads, Bing Ads, and Facebook ads. Every platform for advertising is different and people use Google more than Facebook. It will be better if you promote your products to your potential clients in all these platforms too. You need to give them a better experience with your products to them and apply your targeted parameters very well on these channels.

You can look at some of the Google ads and see which of them are having more CTR and high conversion rates. Use those ads on LinkedIn too. Don’t copy it as it just tries using similar words, phrases that look better with your prospective clients. After copying from Google, now analyze your Facebook ads. Check which ads gives you better results in terms of lead generation. Do the same thing and try to use similar words for your LinkedIn ads. What is more important is that the parameters you choose for targeting the audience.

Some Advertising Ads that will help you in LinkedIn Advertising

Instapage

The major benefit of using Instapage is that it helps in solving two common problems. First, it makes it easy for us to create personalized advertising and second it helps us in creating an effective landing page.

Verifyed

You can get amazing content from the Verifyed and what makes it unique is that the content doesn’t look like ant typical ad. By using this tool, you can make your post look organic and people trust organic posts more. It works excellent than the other advertisements and you can gain the trust of many users.

Survey Monkey

Survey monkey does a grate job in getting high more clicks on the ads. It is designed in such a way that it draws the attention of users. This tool is really great to make the ad accessible to all the users for effective advertising.

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