GOOGLE MEDIC UPDATE
Have you noticed an unusual decrease in your website traffic in August 2018? If your answer is “yes”. Then let me tell you the reason for this decrease. A large number of websites were influenced by the GOOGLE’S MEDIC UPDATE in 2018.
Google updates its algorithms from time to time for improving the search engine results & for other activities. For providing better & more exceptional results for the queries of the users, GOOGLE launched new updates every year.
The medic update was launched in Aug 2018 by Google for improving the search engine result & the search engine ranking. The main purpose of Google’s medic update was to drag the search engine demon for improving website identification & administration. For ensuring the integrity & providing more efficient results for the search results.
Why MEDIC update?
The name is given by Barry Schwartz, one of the amazing writers in this search industry. Also, as the name is medic it doesn’t conclude that it affects only medical sites.
What did google say?
Google references its recommendation from the past center updates, saying there’s “no ‘fix’ for pages that may perform less well, other than to stay concentrated on building incredible substance.
After some time, it might be that your substance may rise comparatively with different pages.” Google additionally stated, “Similarly as with any update, a few locales may note drops or gains. Rather, it’s that changes to our frameworks are profiting pages that were beforehand under-remunerated.”
Sites affected by the medic update
The medic update is a global update that means each and every site gets affected keeping it a little important for medical sites. There is a more focus on medical and health niche site and also sites like- your money your life(YMYL).
YMYL types of sites which focus on monetary and events of life. Definition of YMYL sites by google:
Pages that request individual data, for example, individual distinguishing proof numbers, financial balance numbers, drivers permit numbers, and so forth., which could be utilized for fraud.
Pages utilized for money related exchanges, on which clients may give their credit record or financial balance data; for instance, any page that permits you to purchase something.
The pages that offer clinical or wellbeing data that could affect your physical prosperity.
The pages offering counsel on significant life choices, for example, pages on child-rearing, buying a home, a vehicle, etc.
Pages offering counsel on significant life gives that could affect your future bliss and funds, for example, pages offering legitimate or money related guidance.
Is medic update all about intent?
In talking about this, we suspect of what Google attempted to do with this Medic update: it appears to attempt to show results that better match the plan of the search. This would fit with another piece of news that came out of Google as of late: update search quality rater rules.
Google has groups of search quality raters that take a view at websites personally and score them as indicated by a manual. This manual as of late got an update. One of the most fascinating changes with regards to that update was another area about the “beneficial purpose” of a page:
Google has additionally included the idea of “beneficial purpose” to the Quality Rater Guidelines, where raters are not simply solicited to rate the quality from the substance, yet in addition, consider whether the page has an advantageous reason or use to being on the site. What might a guest to the site gain?
The possibility of the “reason” of a page connects to the expectation a searcher has for a question. Allow me to clarify: If I’m looking for a “LEGO minifigures display case”, I either need to figure out how to make one, or where to get one.
Pages in my results ought to either disclose to me how to construct one or attempt to sell me one. On the off chance that I look for “purchase LEGO Minifigures display case”. Google can forget about all the pages disclosing how to construct one.
The entirety of the progressions above would bode well with that perspective. The “issue” is that if that is valid, Google’s recommendation most likely is the best way to improve: build a site that individuals need to visit. A site that matches individuals’ search inquiries and their search expectation, and you’ll do fine.
How to deal with the medic update?
As mentioned by Google, there is nothing you can do and also there is no fix. But Google also suggested that the sites which got affected should keep working on their sites to improve them.
Those sites should put better content, should provide good user experience, and when the next update comes it helps in improving the ranking of the website once again.
Focus on good quality content
It can help a lot in improving the website. Evergreen content and good content drives a lot of traffic towards your website.
Having better content opens up a lot of opportunities for the website. It helps in forming partnerships with other websites which in turn helps in bringing double the traffic.
Update old content
It is yet another option that helps in improving the ranks of your website. It is very important to keep your past content updated with the latest information related to it.
Updating of past content always helps in bringing good traffic to the website. The update can include adding a new entry, data, number, yearly updates, written updates, etc.
Checking of google analytics to see traffic drops
The effect of the Google Medic Update can be followed by utilizing Google Analytics, as it screens your traffic progressively. On the off chance that you see any intense traffic drops that happen apparently, for the time being, it is ideal to monitor this and optimize content accordingly.
To make this procedure progressively productive, it is ideal to think of an arrangement that helps you solve the problem step by step.
On the off chance that you follow the procedures that we have referenced above. You would have the option to see the beneficial outcomes of having optimized content work. You can see the information in Analytics and perform a similar procedure to every one of your website pages. The procedure probably won’t occur as fast as you would expect.
That is the reason it is ideal to screen your traffic day by day until you see your traffic while in transit to recuperation. Content advancement goes far in causing your traffic to develop. Seeing it develop step by step makes it something valuable.
Speed
The speed of your website should be good so as it helps in making the users have a good experience. A user normally spends 8 seconds in the wait for the loading of a website. The longer your website takes, the more there are chances that you will lose the traffic.
Accelerated mobile page (AMP)
There should be an Accelerated mobile page setup. It is the latest mobile framework supported and promoted by Google.
Conclusion
Google did a monstrous algorithm update affecting the search items and influencing numerous website admins, web page proprietors, and SEOs on August 1. The suggestion as a whole has been to make your site, content work, and client experience better generally speaking. Continue working at little changes that can affect your rankings on a huge scale.