The Google May 2020 update started rolling out on 4th May 2020.
The update is purely based on content and it has shown fluctuation in the ranking of the website depending on the contents that are present on the websites.
Search Ranking Affected?
The answer is yes, the search engine rankings are affected by the May 2020 Google update. There are large changes in terms of ranking for many pages.
Highlights of the Google May 2020 update:
The freshness of the Content– The ones who are regularly updating the contents on the websites are now getting the benefit from this update by providing with ranking which was not possible due to other authority websites.
Already ranked websites– The websites which were already ranking may drop the ranks as other websites will start ranking higher.
Relevancy will be considered– The relevancy of the content along with the title, description, links, etc is now under consideration as to how the connection between the contains of your content is with each other.
Research Content– Proper research contents which are latest and as per today’s trend will be benefitted. The relevant content will be shown first in search results.
What to do if hit?
- The content should be providing original and authentic information to its viewers.
- Does the content provide insightful analysis and useful information that makes it different?
- Are there sufficient quality backlinks on your website to make it more real and trustworthy?
- Regularly update your content with more recent and useful information to keep the rankings higher.
- Focus more on EAT (Expertise, Authoritativeness, and Trustworthiness) which are as per Google guidelines.
Advantages and Disadvantages of the Google may core update for you?
Every year Google launches an update to enhance the experience of the user on the search engines. With these updates comes the changes which you have to do on your website in order to keep up the good ranking on the search engine. These updates sometimes benefit you and sometimes not, so it has both advantages and disadvantages. A lot of updates are launched by google but core updates are the ones you should always focus on because core updates completely change the algorithms of the Search engine result page or SERP.
Ever since the update came out the SEO professionals have been impacted by it, the changes made by Google decides the ranking of your website based on the content. Every region of the world gets impacted by the update and that’s why the core updates have always been a major concern for website owners and SEO professionals.
Core update effects
The one thing that you should keep in mind that not every website gets effected by the core updates of google. Some of the website gets to see a boost in their ranking and the traffic while some have to face the decline in the ranking on search engine result page.
There have been different reasons on impact of core update on the websites, Some of the website see a major decline in their traffic and their ranking on the SERP.
Industries which got affected
Travel, real estate, pets & animals, health, and people & society are the major websites that got to see the decline in their ranking and the traffic. These industries have to implement the core updates on their website in order to get back the ranking on SERP and the traffic.
While on the other hand the industry which got least affected is the news industry. The ranking and the traffic of these website remains stable i.e. not get effected by the google may core update.
Some people also say that if you have a high domain authority then you might not get impacted by the core updates from google but these seem wrong. Some of the higher domain authorities companies that got effected by these updates are
Spotify.com
Ny.gov
These are the some of the higher domain authorities’ websites which got hit by Google may core update 2020
Content update
If you are among the one who updates their content regularly than you don’t have a threat of Google may core update because if you are updating your content on a regular basis, Google search engines will reward you with the best ranking and traffic. So, how much of content should you update is completely based on your topic. And by updating it does not mean adding the one sentence in your paragraph. Updating means adding the relevant new changes happing, providing updated information to your users in your topic. The article should be valuable for the readers.
The websites that update their content regularly are seen to have very less impacted by the updates. You have to constantly make the changes in your page on a regular basis and the things which you should keep in mind are:
Adding more words
Add the words in your paragraph only if it is needed. If your paragraph is proving the information to the users in full details then you can do other things as well like adding the images and videos in the article. If your article is not providing enough information to the users then you need to extend your article and add some information in that topic, also adding the current situation will help to improve its ranking on the search engine result page. Adding more current updates regularly on your article keep your article fresh in front of search engines. And fresh and unique contents are always likely to be on the top of search engine result page.
Competitor analysis
You should always look at the articles of your competitor. See the articles which are ranking on the first page of the search engine and there you can get the idea of how many words you need to write in order to come at the top. The pages ranking on the top of the websites have usually 2000-3000 words on the topic. You can also look at the subtopics they are adding in their article.
Make sure that your article is not similar to your competitor but it should be unique. The points you made could be the same but the thought process should be different. Doing competitor analysis does not mean that you can copy the same article as of your competitor. You have to be truthful to your users and you should be able to provide valuable information to your users in a way that is not available on the other pages. In this way, you will be able to grab the attention of a lot of new users as well. This will definitely help you in improving the ranking of your website.
Value of the page
You should also know how important is the page to you which you are updating. If the page is not providing any value to your user then it should be taken off from the website. You have to take a call regarding the importance of articles on your website. If some of your pages have not much been popular in the past and users are not interested in that article than you have to take a call on whether to delete the article or adding some facts to make it more valuable to the users. Adding some interesting facts is a good way to revive your article and sharing it on the social media platform will give a further boost to it. In this way, you can easily know the importance of the article.
Improving the SEO errors
SEO is one of the key things when it comes to increasing the ranking of the website. The errors which impact the ranking of the websites include duplicate title tags and meta descriptions. Some of the big websites have duplicate meta tags and are ranking high on search engines but when its large part of your page has duplicate meta tags then there is a problem. It will cause a low SEO score and will definitely impact your Search engine rankings.
Conclusion
If you follow all the above results then also there is no guarantee that your website will get the best ranking. Google algorithm have a different approach for the different websites and it has been seen in different situations. This is because Google wants to create the best experience for their users.
So, if you follow the above steps then you can be sure that it will definitely improve the user experience. And this is the primary goal of every website owner i.e. to provide the enriching experience to their users. All the above-mentioned steps have all the ideal ideas on how can you improve your content, what can you do to improve your content, and other benefits which you might get when you get the content right.
Hence, we know that the content is all we got on our website to provide information to the users and if we master the art of content on the website then you can be sure that Google will definitely rank your website better than your competitor. Also, one thing to note here is that improving the ranking of the website takes time and it is a very lengthy procedure and patience is the key here. Just work on the quality of your content and you will start seeing the results.
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