Unlike Google ads of now Facebook doesn’t have any search ads system. Facebook is the best platform to advertise. It’s a platform where a sales person can advertise his product with an outsizes audience to encourage their sales.
Before creating your Ad, You will have to think about your business goals. A Clear objective will make your goal clear. As such- What You want to do after people seeing your ad.
For Example- You want if people watch your ad, they visit your website and became aware of your business. Such ads are made to encourage people to visit your website.
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Steps for Facebook Ads Creation
- Firstly we will go to create
- Then click on Ads
- Read the terms and conditions and click on I Accept
- Click on Campaign
Click on Objective then choose your ad objective objective
There are three categories of objective to create your business goal
- Awareness
- Consideration
- Conversion
Awareness
If Awareness is the objective, It’s purpose is to create interest and Brand Awareness. It is for describing people about what makes your brand More Valuable.
Your Business Goals can change by the passing of time. To Creating Awareness from Buying Products from your site.
Brand Awareness
The goal of brand awareness is to make people aware of your business or Brands and services.
Reach
Reach is about selecting which kind (category) of the audience, you want to see your ads.
Consideration
Consideration is the objective that make people think of your business and gather more information about your business.
Traffic- To gather traffic on your page by giving ads to any blog post or in any app.
Engagement- Engagement is about to reach those people who have commented on your post or shown any king of engagement to your post, or claimed any offer posted on your page.
App Installs- Show your ads to people who watched the video of your ad to make them download your app.
Lead Generations- Lead Generation is about collecting leads from your business.
Such as- showing your ad to those people who had shown interest in your website or visited your page.
Messages- It is a process to communicate with your customers to increase sales.
Conversions
Conversion is a kind of action. From selecting a product from your website and adding it into a cart to place an order.
Catalogue Sales- Catalogue sales is about when people see your products from e-commerce store’s catalogue and then buy it.
Store Traffic- To make people aware of your business nearby your location. So that people come to your shop and create traffic.
- Write the name of your ad campaign. Campaign name can be anything as per your choice. Suppose you want to run ads of shoes you can write campaign name as shoes.
Set your Campaign budget
You can set 2 types of budget daily budget and lifetime budget
Daily budget– It is the amount you are willing to spend you ad per day
Lifetime budget– It is the budget you are willing to spend on your whole life of the campaign. You will set start and end date of campaign and Facebook will manage your budget accordingly till the campaign end dates come
Now we will set our target audience to whom we want to show our ads. Here, you will get options to create a new audience or use existing audiences.
When you click on create new audience option you will get two more options
Select Your Audience
Custom Audience
With a custom audience, you can target those people who interacted with your business somehow either by visiting your website, like your Facebook page, like your Facebook post and so on.
Lookalike Audience
In this method Facebook shown ads to those people who has similar trait to your custom audience. In order to create audience you a upload list of people and Facebook match those list with people with similar attribute and show your ads to them
When you choose a custom audience option, you will be shown options. You have to decide which source you will target. You will target your website visitors or people who like or interacted with your Facebook page or Instagram or so on.
Now you have to select Facebook Page from which you want to run ads and give name to your audience. Like in my case i have given name Admissions
Select Your Target Audience
Now fill the Details and target Location, Age of people, gender, languages of people whom you want to show ads . You can do detailed target by selecting or customizing audience on bases such as qualifications, interest and so on.
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Select where you want to place your Ads
Now you will decide where you want to place your ad. You can place your ad automatically, it means Facebook will decide to whom your ads will be shown or you can manually decide where your ads will be shown. You can place your ad on Facebook, Instagram, Messenger, and so on.
Select Type of Placement
Choose Platforms where you want to place your ads
Select your Instagram Account
Now, if you want to place your ad on Instagram too, link your Instagram account with Facebook
Select images, videos you want to show in your ad
Add Headlines, Descriptions in your Ad
M ake your ad attractive by adding Heading, Description, Website Link, Call to action button such as Contact Now, Learn More
Publish Your Ad
This is the last step in Facebook ads creation process you just have to click on publish button and your ad will be created,
