Twitter Ads makes it easy for users across worldwide to engage, promote, and spread their message, product, or service across the globe. Many industrialists, businessmen, etc use twitter ads to aware the people about the products, offers or services, they are providing and how twitter ads are beneficial to all the people. It makes their separate image in the market and helps them to become successful and earn more profits

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Types of Twitter Ads

There are 3 ways to promote the tweets

PROMOTED TWEETS

It is the most common type of tweet in which advertisers who wanted to promote their campaigns put money behind in order to reach wide range of audiences. One can choose whether promoted tweets show up on the Twitter profile or not. Advertisers have option to show it to specific audience only, rather than all followers. It helps to connect with influencers and brand advocates by ensuring that, they see your blog or tweet. It also promotes awareness about product events ,and its launches.

PROMOTED ACCOUNTS

The account which Twitter suggests to users across the globe who find it interesting but don’t follow the account. It shows up at the top of the suggestion lists. Advertisers need to create a Followers campaign to set up Promoted Accounts. The impressions of campaign are shown in multiple locations across Twitter.

PROMOTED TRENDS

It is a sponsored topic and hashtag shown at the top of Twitter’s “trending topics” box. Trending topics indicate most famous, trending or most talked about subjects. It appears on the timeline of users across the globe in the explore tab of Twitter. It is appears on timeline of users for the duration of 24 hours only. This is the most expensive ways to promote your products or tweets on Twitter.

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BEST PRACTICES OF TWITTER ADVERTISING:

GET TO THE POINT

Use an image, video, etc to highlight your unique brand value to grab the attention of users as soon as possible. Catchy pictures should be shared to attract more and more users and they will click or go through your profile.

KEEP PROFILE IN GREAT SHAPE

Keep your Twitter bio and profile pages up-to-date. Always keep your tweets consistent across various social media profiles, websites and tweets.

INCLUDE A CLEAR CTA

Use a short CTA like “follow us”, “download the app”, “RSVP”, “subscribe and like”, etc to make clear what you want from users. Avoid hashtags or links as they can distract the users and take them off the page.

TWITTER PIXELS

Twitter Pixels is a tool that helps advertisers to place a code on the website to track how many people visit the website through Twitter and takes an action desired by the company such as filling up signup forms. It helps in conversion tracking. It also helps to introspect dynamic parameter values that are passed within the website tag. This helps to verify that the information is placed or formatted correctly. It is available free to all the users in English. To capture data through the link manager, one has to set up pixels for advertising platforms. The following are the instructions on how to create Tracking Pixels with Twitter are:

  • Log into your Twitter Advertising Account first.
  • Select the “Conversion Tracking” option.
  • Choose the option “Create new conversion content” and then click on it.
  • Select “universal website tag” and “save conversion events” by agreeing to the terms and conditions.
  • Copy Twitter Pixel ID.
  • Select “Settings- Analytics and Tracking” in to your Ticket Source Dashboard. Tick the option “Enable Twitter Pixel Tracking on box office pages” , enter your Twitter Pixel ID and click “Save Changes.”

HOW TO ADVERTISE ON TWITTER?

SETTING UP OF TWITTER ADS ACCOUNT

If one has never used a Twitter account then, the first step is to create a Twitter account and head to ads.Twitter.com. One has to fill all the details like time zone, country name, etc. One will get access too many features of Twitter Ads Manager like analyzing metrics, and advertising campaigns.

CHOOSE THE OBJECTIVE OF ADVERTISING

One has to determine the objective to be achieved behind Twitter ads. The objective chosen by one will determine the type of engagement and actions that one has to pay for. The following are the objectives that one can choose from:

AWARENESS

  • Reach: One of the objectives can be to reach the right target audience and to attract them to see your Promoted Tweet. One using it, can be billed per 1000 impressions.
  • In-Stream Video Views: One is billed for every video view. One can start a short video at the very start of videos from the content partners of Twitter.

CONSIDERATION

  • Video Views: One is billed for every video or GIF view. One can show the people the videos or GIF to attract them to visit your profile and posts.
  • App Installs: If one wants that people will install its app, then one will be charged for each app install.
  • Conversations or Website Clicks: If one wants that people will visit their websites, then one will be charged for per clicks.
  • Engagements: One can promote their tweets and can maximize engagement. One will be billed for only the initial engagement with each user. It helps to drive more traffic and engagement can be increased by commenting on the posts, answering the questions, reacting under other’s posts, etc.
  • Followers: If one wants to increase the followers or build a Twitter audience then, one will be charged for each new follower.

CONVERSION

Re-engagements of App: If one wants that people will open and click to your installed app, then one will be charged for each app click.

BIDDING AND SETTING UP OF AD GROUP

One has reaches to “Ad group setup” page. One has to stick for one ad group for your first Twitter ads campaign. Also, one can split the campaign into different categories to target different and maximum people, test different budgets and timing, use creative and different test budgets, etc. One will then select a start and end time. Then, one has to choose the pay for each interaction. Twitter will set the bid to get the best and effective results at the lowest price if one chooses for automatic bidding. If one is new to Twitter then, it is a great way to get a good grasp on how bidding works, and how to do Twitter advertising.

TARGET THE AUDIENCE

The targeting options helps one to maximize the budget and choosing the right audience for the ad. In demographic targeting, one has to define the audience by location, gender, age, technology, and language. In location targeting, one has to be particular as a specific postal code, or a particular metro area. One can target a whole country also in broader aspects. The technology component helps one to target by OS version, by device, or carrier. One can target the ad to the users based on their interests like behaviors, events, TV shows, specific keywords, and interests by using the “Audience Feature” section. The interface provides one the size summary of the audience that helps in adding more targeting options to the campaign. One can also target the people similar to the follower base.

CHOOSE AD PLACEMENT

On the right side of the screen, the option of “Ad Placement” will appear. One can choose where they want their ad to be displayed. After making the selection, the ad will be shown on the place that you have chosen to be displayed.

LAUNCHING CAMPAIGN

Finally, one can launch the campaign after reviewing all the options that one has selected. To publish your ad, click on “Launch Campaign”.

TIPS TO HELP YOUR BRAND IN TWITTER ADVERTISING

MAKE YOUR BUSINESS AND BRAND CLEAR

One can use the images, videos, hashtags, URL links to your content so that users click through your ad to reach your Twitter profile easily. One has to make sure that Twitter profiles and bio are well-updated time-to-time. It helps users to decide whether to follow you or not so make sure to make your profile creative, impressive, innovative, catchy, and interesting.

WRITE CONCISE

One should avoid unnecessary characters and irrelevant numbers as it drops the engagement. Should promote its ads by using ad formats, to-the-point copy, catchy images, interesting videos, hashtags, links, etc. One should make sure that CTA is catchy, impressive, shortened, easily recognized, and interesting. It should attract more customers to visit their profile.

INCLUDE A CLEAR CALL TO ACTION

The secret behind the working of great ads is a straight forward call to action. One should be clear to your audience whether hoping for more downloads of the app, new social media followers, and click-throughs to a specific landing page. It should also incorporate the business’s logo and an image should reflect the ad’s messaging.

USE VIDEO AND HIGH-QUALITY IMAGES

One should upload a high-quality video and it should be related to your ad. It should not be a miss-sized image, blurry, or a grainy video as it will drop the engagement of users. One must include the images and videos that are catchy, impressive, creative, innovative, interesting, and related to your ad as it will create curiosity in the minds of users to open it and go through the profile.

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