Digital marketing has taken over the world thanks to the availability of electronic devices, and the internet has contributed to this phenomenon. Marketing through digital channels offers a competitive advertisement over ROI. A company can calculate how much it spends in a particular marketing sector and can compare leads generated through it by tools like google analytics. Learn about top career opportunities in digital marketing in 2020.
Every organization wants recognition and for this, online presence has become essential. As the significance of media has grown, so does that of digital marketing. In the next 5 years or so, the requirement for digital marketing would increase more job opportunities.
Learn about digital marketing.
Here, are some of the best career opportunities :
SEO Analyst/Executive
SEO is the one who is responsible for increasing online traffic to your website by improving Google Search results. Your sites get optimized according to search engines.
After taking proper training, you can find various SEO analyst positions. If you want to work with smaller companies, you must consider the contractor route, or you can work as a freelancer.
You need to have or develop some skills such as logical and analytical skills, proficiency in reading and writing emails, blogs, etc, https, knowledge of online consumer behaviour.
It offers great career opportunities in 2020
Career Opportunities in Content Writing
Content writing is one factor that can either make or break your business strategy. It makes people aware of solutions and educating them about the product. With good content, you can convert readers into customers. Every enterprise understands the value of content writing. The need for content writers has increased drastically. So, there would be a requirement of good numbers of content writing and can contribute in abundance to the industry. This field is always going to be top and will provide you with best career opportunities in the year 2020.
Search Engine Marketing
Search Engine Marketers are responsible for creating ads that might be either useful or irrelevant for you when you do browsing. The SEM profiles are high in demand because they generate a lot of leads for the business. If you have an analytical mind, then you can pursue Search engine marketing.
Social Media Executive
The role of social media executives is to handle various social media activities like Pinterest, Facebook, Instagram, Twitter, etc. They keep an eye on various social media sites and observe the new patterns taking place online. They try to follow the new changes in their organizations too and for this coordinate with the content and graphics team. If you have a social media presence, you can choose this option in digital marketing.
Ecommerce marketing
Online stores have become very popular as they give convenience means of shopping so consumers buy everything from a toy to a car online. Online shopping is going to boost and a lot of investment is going to place as it is a profitable sector. Hence E-commerce marketing looks a lucrative career option and will offer great opportunities in 2020.
Email marketing
E-mail marketing provides you with ample opportunities. In Email marketing your content can be highly personalized according to the audience, you can collect feedback surveys, better communication with friends. You can send traffic to your site and improve your SEO through email marketing. IT is an essential tool as it improves your sales. About 99% of people see their mails, so these statistics cannot be ignored by any company and need an email marketer.
Freelancer
The job of a freelancer is to help companies promote their products and services online. To reach the target audience, drive them to their client’s websites, and convert them as customers. The benefits of a freelancer are that you don’t have a boss; you can choose when to work, where you work. Everything is according to your comfort level. You handle different projects, so the job is not monotonous and you can decide how much you can earn, there is no fixed salary for a freelancer.
Entrepreneur
When you are working as a digital marketer you act as an entrepreneur. You pay attention to cost cuts, higher ROI, budget constraints, small teams. Through this, you can gain knowledge and experience and you can start your business too. It provides you an opportunity as an entrepreneur too.
Inbound Marketing Manager
For this profile, you must have expertise in marketing. But since the processes are now digital, you need to apply your knowledge accordingly. The main responsibilities of this profile are the sales funnel, tracking marketing campaigns, etc. The basic motive is to bring leads traffic on the website and increase sales of the company. Inbound marketing manager will be huge in demand and you will have better career opportunities in 2020.
Career opportunities in Graphics Designer
In graphic designing, you convey a message by creating posters and filling creative visuals. Every business requires graphic designers to post on a social media platform. If you are good at designing then you must be familiar with various tools like Adobe and Photoshop. You can choose a graphic designer profile.
Videographer
You can generate some money by making videos and uploading them to Youtube. Uploading videos generate a good amount of sales. Video marketing always performs better than text marketing. It can be in the form of webinars, tutorials, Livestream, ads, presentations, etc. Video ads directly appeal to the public and are able to influence the minds of people by making an emotional or psychological type of ad.
The video quality should be so great that it catches the attention of people. Through video editing, you can display such trust and responsibility of your company so that customer becomes confident to buy your product and services. For this profile, you need to have content writing skills and technical skills. You should know how to use soft skills and how to develop a short story to reach the audience.
Advertising Expert
Business always looks for Facebook ads, Google ads, for lead generation. And for this, an expert is required. So this profile is always in demand. If you know how to run ads for Facebook and Google, you can apply for this job profile. You will be assigned a duty of preparing ad strategies, budget allocation, etc. If you are familiar with all the processes, then you can grab this job opportunity. If you don’t know then you can take up a course in digital marketing and learn about advertising.
Digital Marketing Manager
The position of a digital marketer is one of the highest in this field. A person should have a minimum of 7 years of experience in this field. The role of a digital marketing manager is to make plans that will help to bring more traffic to the site. They make several campaigns and do the improvements on the website. They look after overall performance of marketing strategies.
PPC EXPERT
The main role of a PPC expert is to manage the campaigns related to pay-per-click advertisements. They are responsible for implementing the strategies, design, and optimize them. Then they do the analysis of the performance of their ads. They need to do the keyword research to know people are searching for which product. Analysing the trends taking place is also important.
You need to be good at landing pages because these pages play a crucial role in interacting with potential customers. In order to be at the top of keyword research, You need to do the SEO to know what drives people to your channel, new societal trends. When you are ad campaigns are not working then you must manipulate the site and also make sure to escape the Google algorithm Update.
Virtual Developer
The demand for the virtual developer is rapidly increasing day by day in the organization. Thanks to the technology VR is now not limited to video games only but also to brands and consumers can also enjoy shopping. Consumers like to have experience than those material products so, greater attention should be paid to this thing too. To excite customers you can display who develop the product and how it was made and what special feature is there through VR technology. They like it when the company is trying to build a connection and trust you more when they get knowledge about it.
If someone is reluctant to buy the product and not sure if the product is valuable, then you can make them love the product through this technology. consumers can experience VR on their smartphones and can explore different products all over the globe. Through this way, you can reach out to more consumers and encourage them to buy your products. In order to differentiate yourself in the market then you need to learn about this technology to create your presence and come up with unique strategies. It has one of the highest scopes in the future and as a result it this field also comes under the best career opportunities in 2020.
User Experience Designer
For this position, you need to have good knowledge of human behavior. You should be capable of designing the products, webpages, and apps in such a way that consumers ultimately purchase it. Their ultimate goal is to generate leads and build long term relations with the customers.
Internet of things
I. O. T professionals help in giving information about the customer’s preference over a particular brand. They can forecast their demand and accordingly make plans for that. They analyse customers’ purchasing pattern, their buying behaviour, and their demography.
The Internet of things not only helps to increase the product quality, but it also helps to forecast the demand and planning for new products. With the help of technology now the marketers can collect relevant data about customers which can be useful for effective marketing campaigns. By collecting every detail of customers’ lifestyles, products can be made accordingly. You can get deep insights about customers and products can be promoted. Through data tracking, customers’ needs and the right time for sales can be forecasted. You have to identify different marketing strategies and their effectiveness. IoT collects and analyses the customer’s data, marketers’ time and efforts are saved. In the coming years, IoT could be dominating the digital marketing world as they work closely with the marketer’s and help them in various ways.