SINGLE IMAGE ADS
These are some of the most common types of Facebook ads formats. While they are basic, they are also very effective because they are easy for the Facebook browser to get easily digest. Image ads are very multifaceted and a very good option for the business who just started with the Facebook ads since they can only require the visually attractive image and the interesting ad text. These image ads are easy to form and founded to start driving valuable traffic to the website. Specs of the image ads are:
IMAGE SIZE: 1,200 X 628 pixels
IMAGE RATIO: 1.91:1
SINGLE IMAGE ADS
TEXT: 90 Characters
- Basically, Video ads allow us to show off the product, service, or brand by using the video. Nowadays, these ads are the most popular Facebook ads for more engagement and earning more conversions. It has become the popular Facebook ad type because of the positive results it drives. These ads help the user to make more purchase decisions. It also helps the business to draw more users in and get them to learn more about their business. Specs for the Video ads are:
ASPECT RATIO: 16:9
FILE SIZE: 2.3 GB MAX
LINK DESCRIPTION: 30 CHARACTERS
VIDEO LENGTH: 240 MINUTES (typical length should be 15-30 seconds)
CAROUSEL ADS
- The carousel ad format enables the business to show two or more images or videos during a single ad. Anyone who can see the ad can then scroll through by just clicking the arrows on the visual display unit. Moreover, this ad format is very useful for E-commerce businesses to display multiple products in a single advertisement to promoting their business store or online shop. This format is very good for companies to showcase multiple products or brands in just one ad. Specs of this format are:
CAROUSEL SIZE: 1080 X 1080 px (same size for the image also)
MINIMUM WIDTH/HEIGHT: 600 px
MAXIMUM IMAGE SIZE: 30MB per image
VIDEO FILE SIZE: up to 4GB
SLIDESHOW ADS
Slideshow ads are one of the Facebook ad types which allow the business to create the slideshow by adding the images to tell the story or to share the relevant information about their product, services, or brands. It is one of the simplest types of Facebook ads. Specs of the slideshow ads are:
NUMBER OF IMAGES: Between 3-10
IMAGES SIZE: 1280 X 720px
MAXIMUM DURATION: 15 seconds
CANVAS ADS
Canvas ads are introduced in 2016, which is only meant for mobile users. These ads are open in the full-screen mode in smartphones and they also engage more users. With Canvas, the target market members can swipe through the carousel of images, tilt the image in numerous directions, or concentrate or zoom out by moving the fingertips. Specs of the Canvas ads are:
IMAGE SIZE: 1,200 X 628pixels
TEXT: 90 characters
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FACEBOOK ADS OBJECTIVES
BRAND AWARENESS:
Brand awareness means increasing more awareness about the product or services among the users. It mainly focuses on reaching new customers by introducing the brand awareness with the existing users who are already familiar with the business.
REACH
Reach defines that showing the ads to the maximum people in the targeted audience. The business just has to show their ads to the maximum people as possible.
TRAFFIC
Traffic, which is meant that the business just has to drive the user to the specific page of their choice like their landing page. Furthermore, It is used to give more information about the business product, services, or brand.
ENGAGEMENT
Engagement includes more and more involvement of the user like page likes, comments, or shares. Moreover, the objective is just too engaged the user with some of the other activities.
APPS INSTALL
Apps install objectives focus on getting the application installed of the business by the more and more users. It also helps the user to engage more customers more frequently on mobiles.
VIDEO VIEWS
The video view objective is just to increase the viewers by seeing the video. Nowadays, Video views are becoming the most important objective because on Facebook, 8 billion users seeing the videos daily.
MESSAGES
This objective is just to drive the user from the ads to the messaging platform to start the conversation with the business.
CONVERSIONS
This objective is just to encourage the user to perform some actions to the business site like adding their items to the cart, installing the app or registration of the site, etc.
STORE TRAFFIC
Store traffic is the objective to promote brick-and-mortar business locations to the people who are nearby. Furthermore,It is good for small locations or franchises that are trying to drive the store traffic.
LEAD GENERATION
Lead generation is the query generation. The lead generation’s objective is just to collect the lead from the users for the business.
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