Quora is a social media networking platform where people make communities and can ask as well as answer questions. People can download Quora applications from the play store or can sign up for free via their google or any other social media account. It is an information-focused site. Quora and its benefits help a business boost.
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The promotion of your business on Quora is a very cost-effective strategy. Quora has around 1.5 million website visitors every month. These visitors have the potential to find your brand and become leads. Therefore, making it one of the most popular digital marketing trends. Content on Quora is highly monitored. User profiles are strictly verified and content is routinely checked for quality. It helps in building awareness of your brand and increase traffic to your site.
BENEFITS OF USING QUORA:
1. It Helps Your Consumers Find and Learn About Your Brand
Quora is a large community based on trust and here, people depend on others for information. It helps you establish your brand in front of your target audience. Quora hates self – promotions so rather than promoting your brands you better provide informative answers to the queries that have been asked. Therefore, it will help you generate more traffic to your website.
2. It Can Help You Market Your Content
If you ( marketers) are planning to attract huge traffic to your website via Quora, you need to answer the queries in a way that it develops interest. Therefore. making users curious about your website.
3.Helps in reputation building and staying on top of the trends
Quora is a great platform to promote your brand and to build a brand’s reputation. Marketer just needs to answer relevantly to the queries so that users can trust them. Once this trust is developed, users are convinced to visit your blog. Thus, it results in increase in traffic on your website. Also, adding relevant link of your blog can help in brand building of the marketer.
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4. It can help you come up with content ideas
If you are confused about your new content idea, dragging through Quora can help you to get some ideas. For Instance, If a number of people are asking ‘ How can I increase my Instagram engagement? ‘ then you can write about the same topic in your blog which would help you in gaining more traffic to your website.
5. It helps you find crucial Influencers
Nowadays Influencer marketing is at peak. If you are searching for Influencers for your brand , Quora can help you find one. By providing highly informative answers Quora identifies a user as a key contributor to whom several marketers can directly communicate for the promotion of their brands.
TYPES OF QUORA ADS
Advertising is a market strategy which involves promotion of a product, service or cause. It’s main goal is to reach the target audience. Quora Ads is a self promotional platform where a marketer can create it’s account and start running their ads. Any marketer can run Ads, with respect to the policy guides of the advertisement.
1. Image Ads
Such advertisements includes images featuring the information about the products and services provided by the marketer. By clicking anywhere on the ad, the user will directly bump into your website.
2. Text Ads
It is a type of communication that the marketer does to promote their products and services. It consists of three parts. firstly, headline text, secondly, a display URL, and thirdly a description text.
3. Promote an answer Ad
While answering on Quora, the marketer can adjust his business name as required and can also add the link to their blog in the answer. Also, answering to the relevant topic as that of their blog will help them gain better insights.
WHY COMPANIES SHOULD USE QUORA?
For marketers, Quora is a great source of referral traffic. With correct strategies, marketers can easily reach a greater audience. Below are some benefits a marketer enjoys if he uses Quora in his marketing strategy;
1. It helps candidates discover your brand
By providing answers to user’s questions and talking informative about your industry allows your brand to build its reputation. Now as your brand has developed a voice, you can build your trust with the candidates. It will naturally help them to discover your brand.
2. It lets you learn more about your target audience
Quora works like a marketing survey, without conducting any survey. You learn about your audience just by the types of questions they are asking. By focusing on what your audience asks, you can create content that addresses their needs and wants.
3. It helps you build thought leadership
If a query has been asked, you can easily address the audience about it. You do not necessarily have to create a content on the same topic on your blog. you can just write down your opinions there itself in the space provided.
4. Quora can be an outlet to amplify your content
Marketer cannot promote his brand directly on Quora. You can only promote the content that is related to the question asked. You can promote your content by re-framing it as questions and asking your users for the answers. Also, you can assure them about the reposting of their answers on your blog. therefore, increasing the traffic of your website.
5. It lets you stay on top of the brand
Once you find out that the question asked is relevant to your brand, answers it and write your view point in the conversations. Further, take the topic to your website or social media outlets.
Targeting Methods in Quora Ads
Contextual Targeting
It is a type of targeted advertising for Ads seen on website or content shown on the browser. Also, automatically these advertisements are selected and displayed by automated system depending upon the search the user is doing. There are three different Quora ads targeting options under this category:
Topic targeting
Topic targeting in Quora is done while searching for the questions and answers. After your healthy research on Quora, you can easily decide what topic you can choose to write in your next blog. Also, it help you find topic which is related to your business. Therefore, increase the traffic to your website.
Keyword targeting
Keyword targeting permits you to target certain questions with particular keywords. It offers two types of keyword matching:
- Broad match:Here, your advertisement is displayed widely without wasting time to find specific keywords.
- Phrase match: In this, your ads will be shown only if it contains the fixed keyword.
Question targeting
Quora is basically a platform where one can ask questions and answer them as well. The advertisers have the power to target the users with specific questions. In question targeting, your ad will be displayed for a fixed question of your choice.
Audience Targeting
Quora Audience Targeting is applied in three different ways:
Website traffic audience targeting
This allows you to create an audience based on traffic to your site. Moreover, re-target that audience more personally because they’ve already interacted with your brand before.
Lookalike audience targeting
Lookalike targeting is the same as generating traffic on Google and Facebook. You can attract a mass audience to your website by posting ads that are relevant to the questions.
List match audience targeting
In list match audience targeting, you get connected to the user via his email address. Here, different ads are displayed according to the user’s requirement.
Behavioural Targeting
It is a marketing technique which uses the information the user has provided to improve the Ads campaign. It includes three options:
Interest targeting
It is same as topic targeting. The only difference between both is that Topic targeting works on current users of Quora while in interest targeting , people who were earlier engaged with the topic becomes the target audience.
Keyword history targeting
It allows you to get engaged and re-target the users who have earlier visited the Quora for some research with a keyword similar to yours., in a giver period say 7 days. You can easily find the user who searched about the specific topic in the past. Hence, you can re-target them and improve traffic to your website.
Question history targeting
The question history targeting is an excellent way to re-target the Quora users who visited for particular questions in the past 30 days. One can select any number of days till 30. Although,30 days is the maximum limit.
Broad Targeting
Quora has an option known as machine learning which automatically target the audience globally. Therefore, reaching the mass audience. This option is usually chosen by the advertisers who wants to attract maximum audience.
On Quora it takes you some time to understand how the other users are engaging with your advertisements. Allot of patience is required when it comes to Broad Targeting. Also, it is a time-taking method to find other users with similar approach.
Additional options
EMAILS
In Quora Digest Emails, advertisers can include their Ads. Those who have subscribed to these emails will automatically get to see the linked advertisements.
PLATFORM AND BROWSER
Quora users are targeted by the type of device they use i.e. either mobile or desktop. Types of mobile platforms either iOS or android. Also, all types of browsers helps in targeting the Quora users.
LOCATION
All Ad set supports up to approx. 1700 locations. If you have not included any target locations, these Ads are displayed globally.
DEMOGRAPHIC DETAILS
It is a new platform option which allows you to target particular genders or all genders based on the user’s behaviour or research on the platform.
How can we make money on Quora?
There are primarily two ways by which you can earn money from Quora :
- Direct Earning
- Indirect Earning
Direct Earning is earning through QPP . QPP or “Quora Partner Program” is the program launched by Quora for users. There are no specific rules by which you will get selected in this program. Here, Quora itself has the authority and it depends on Quora to select any user in this program. All you have to do is just ask good questions and write detailed and informative answers. If the Quora selects you for this program you will be notified shortly for the same.
Indirect Earning is earning money with Affiliate marketing for your own self or the other. If one is having great amount of followers on Quora, the advertisers hire them as influencers to get their products promoted. Mostly people are earning allot using this method.
How to get massive traffic from Quora
1 Link your site from your profile
From your Quora profile , tell people about your website by providing a link to it. Add links of your social profiles too so that people can follow you. It will help you maintain the traffic on your website for longer term.
2. Include your domain in your answer bios
You can create different brief bios beside your name while answering questions on Quora. You can mention your domain name, if you cannot add a link.
3. Answer questions relevant to your site on a regular basis
The more active you are on Quora, the more visible you will be there. Therefore, attracting major traffics. Also, you will be picked up as the ‘Most Viewed Writer’ from different categories, which helps in giving visibility to your profile. Also, it helps you get better ranks on your answers.
4. Provide value in your answers
If you want to attract major traffic to your website and to retain them as well, one has to provide informative answers. The answer should not be long, but should have specific points which completes your answer. You can add images if required as it adds value to your data. Thus, helping you to increase the ranking of your answer.
5. Share your answers
By sharing answers via your social media platforms, you will increase the number of views of your answers, which will help your answers rank to the top.
Also, they already follow your social media account, they will upvote you, follow you on Quora, and can click to your site from your answers, Therefore, increasing the overall traffic to your website.
CONCLUSION
Quora is a really great platform to gather information and to learn something informative. For business purpose, It helps marketers to promote their brands and create credibility. Also, it helps in generating greater traffic to their website. Every marketer should use Quora as it would help them to gain insights. Also, you will get genuine backlinks to your content which will be helpful in increasing your website’s rankings.
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