E-MAIL MARKETING

WHAT IS E-MAIL MARKETING:

Basically, E-mail Marketing means which uses a mail to promote the product and services of the business. We can also say that it is an act of sending commercial messages to potential customers. E-mail Marketing is an effective strategy for sending emails to prospects and customers. So E-mail Marketing emails convert the prospects into customers and switch one-time buyers into loyal.

E-mail Marketing is very helpful to build relationships with potential customers or clients. It is essentially the unmediated mail. That is done electronically instead of through the communicating services. E-mail marketing allows us to focus on particular groups of shoppers or perhaps a specific individual.

E-mail Marketing can be customized. This helps the business to gradually develop and maintain a relationship with the customer. This personalization can help to increase sales and customer loyalty. It also makes customers aware of the latest products or offers.

BENEFITS OF E-MAIL MARKETING:

INCREASING THE SALES:

1. E-mail Marketing is a very excellent marketing tool that can increase sales. Because 59% of respondents in the survey say that e-mail marketing influences their purchase decision. It provides a great opportunity for impulse buying. E-mail Marketing also encourages the customers to get after abandoning their cart or deliver special offers to the customers. Through E-mail Marketing, we can entice a customer to make another purchase in the following ways:

• Giving the features of the items which are often purchased alongside the products the customer bought.
• Listing similar items to the customer’s past purchases.
• Give special offers or discounts for future purchases. Customers are the most important asset for the business.

Customers only appreciate the good e-mails. Every customer wants to know what’s happening with the business or how they will get involved. E-mail Marketing helps to engage more with customers. And it also provides easy communication with them. E-mail Marketing also keeps the customers engaged during every time of the year, whether it’s off-season or the busy season.

GENERATING TRAFFIC TO THE WEBSITE:

E-mails are a very great way to get the customers to go to our website. Businesses can include relevant links to the content of their e-mails. And, also can use their e-mails campaigns to induce customers to interact with the other content available on their website. With E-mails campaigns, we can generate traffic to our site and can improve our SEO.

CREATING PERSONALIZED CONTENT:

With E-mail Marketing, businesses can customize their campaigns and build targeted content. On the other hand, businesses can segment their audience according to their preferences so that they can send the right e-mails to the right customers. With the right e-mails to the right customers, businesses can increase more engagement with the customers.

BUILD THE STRONGER CUSTOMER RELATIONSHIP:

FORUM FOR SELF PROMOTION: Self-Promotion is a very important tool to promote products or services. If businesses can’t promote themselves, no one will get to know about their business. With the help of e-mail campaigns, we will always have an avenue to promote ourselves, especially since customers opted in. Businesses can send e-mails about their new products, features, or benefits since this self-promotion isn’t any unwanted.

BEST 5 E-MAIL MARKETING TOOLS

The MAIL CHIMP:

1. Mail Chimp is one of the leaders in e-mail marketing tools. Mail Chimp allows the business to create, execute, or to analyze the e-mail marketing campaigns. Marketers may also track the data and can acquire insights from it to boost the e-mail marketing campaign.

Mail Chimp is one of the foremost widely used e-mail marketing tool for tiny businesses. This tool has a smart recommendations feature, which provides the business with valuable audience insights to optimize their marketing efforts. It helps the business to automate their e-mails at crucial steps of the client journey, so they can easily send welcome e-mails, or order confirmations, etc.

CAMPAIGN MONITOR:

Campaign Monitor is a very powerful e-mail marketing tool for email automation. It is easy to use drag-and-drop the email builder and professionally designed templates which helps the business to execute email campaigns. It includes some key features which are given below:

• Readymade email templates
• Drag-and-Drop
• Segmentation features
• Countdown timerReach Mail is an email marketing tool that helps the business to create professional, dynamic emails that look good on all the devices. It also helps to boost the business reach and exposure through the customized landing pages, sign-up forms, etc.

SENDINBLUE:

Sendinblue is a very great tool that facilitates the business to run effective email marketing campaigns in an automated manner. It allows the business to form professional-quality newsletters by using the drag-and-drop feature. With the help of this tool, businesses can easily create great-looking e-mails.

REACH MAIL:

BENCHMARK E-MAIL: Benchmark E-mail can be a great option for an e-mail marketing tool to style responsive emails that look great regardless of which device the user viewed. This tool allows the business to add the images to their emails.

DO AND DONT’S OF E-MAIL MARKETING

DO’S FOR E-MAIL MARKETING:

1. CREATE A SUBJECT LINE:  As we all know that the first impression is the last impression, first impressions are really everything. Without an attractive subject line, users won’t be engaged even in opening e-mails. The subject line should be short, sweet, and which provides a clear incentive for opening the mails. If the body of emails is fascinating, well-written, or highly informative and the subject is not mentioned in emails, then it makes no difference if people aren’t opening it to start with. Creating a pithy, eye-catching subject, users will get more information to know why opening the e-mails are valuable to them.

• KEEP THE MESSAGE CONCISE:  The people don’t have much time for the leisurely read, they just want to hear the important message. So emails should have the content concise, which means that the message should be clear and offers useful content to the users. It is important to keep in mind the prospect’s time and especially sales emails shouldn’t exceed 150 words.

• PUT A TARGETED E-MAIL LIST:  If we have the great content, but if our mails aren’t reaching the correct people, we won’t be garnering the new leads. It is very crucial to target our email lists so that we can send our right emails to the right person at the right time. Segment our email lists instead of emailing everyone without delay. Segmenting the email lists increasing the possibilities of engagement of the people.

• CONDUCT A/B TESTING:  Through A/B testing, we can test the created versions of digital marketing assets, like emails against one another to measure the performance. Conducting the A/B testing is very helpful in determining the foremost effective e-mail marketing tactics. In general, the more data we will capture and analyze, the more strategic we will be going forward.

• USING SPELL CHECKER:  Trust is a very important element especially in utilizing an email to create a procurement. Broken links, typos, and poor grammar can cross the buyers from your business off their shortlist. Before sending emails, the content should have the proper links, grammar and spellings should be correct so that the people don’t get a bad effect on the business.

DON’Ts OF E-MAIL MARKETING:

1. FORGETTING ABOUT MOBILE:  Most of the people using their mobiles for reading mails. If businesses optimizing their emails for laptops or desktops, they missing out on a large audience. If mails aren’t designed for the smaller screens, their effectiveness will diminish rapidly. So to go with the responsive design, businesses should cover all the screen sizes from smaller to largest.

• OVER PROMOTIONAL E-MAIL CAMPAIGNS: Not every time readers want to hear the promotion of the company. Actually, they want to know the challenges, about the offerings, and the relevant information. Although it is vital to let the readers know what the company is all about, their emails should directly show what they will offer them. This can be the one more reason why creating lists and knowing the audience is crucial.

• AVOID SPAM FILTERS:  Avoid spam filters means to avoid using those words which will depart spam filters. So Don’t use the promotional language in emails like “free”, “sale”, and so on which are likely to end up in user’s spam folders.

• SENDING EMAILS WITHOUT TESTING:  Does the design of emails look the way it is alleged to on all the screens? Is the name of the sender correct? These are some of the things we need to check before sending emails to the prospects. So, keeping these things in mind we have to send test e-mails. It doesn’t look good if we send the apology email to the prospects.

• MAKE CONTENT AN AFTERTHOUGHT:  Before the accomplishment of an email campaign, it needs lots of planning on the campaign, segmenting the list, etc. It is very important to focus on the content that we will share in our emails.

EMAIL MARKETING STRATEGIES

An email marketing strategy includes methods in which a marketer recognizes and following the desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers of brand promotion.

How to Create an Email Marketing Strategy

1. Set email marketing goals

Marketing emails serve to fulfill the following purposes:

• Moreover increase customer engagement.

•By raising loyalty.

• On maximize ROI.

• Via maintaining relationships with your clients.

Marketers thus need to create emails that are in line with any of these or other desired goals.

2. Finding the necessary email marketing tools

To set up an email marketing strategy, finding the right tools is the necessary step. Firstly A marketer needs an Email Service Provider (ESP) with an automation tool, among other useful features.

3. Determine the target audience

Further, the marketer must build their email subscriber list. For building an email subscriber’s list you have to identify the target audience. For Example, if a specific business deals with baby clothes, then its target audience will be a mother. Thus, it makes sense to use conventional means to get the email addresses of this demographic.

4. Identify the appropriate list building tactics

An excellent way of building mailing lists is thru subscriptions. However, With Send Pulse, you’ll add subscription forms to your site and collect quality subscribers who are able to hear from your brand. You can embed subscription forms on high-traffic sections of your website.

5. Divide your mailing list into segments

Segmenting is an efficient method that allows you to send highly targeted emails. With the help of SendPulse, marketers can easily segment their mailing lists into location, gender, age, etc. In turn, you can be sure that you are delivering appropriate and customized messages that appeal to customers.

6. Identify the types of emails to send

There are varieties of different emails that marketers send. Likewise, The choice of email style depends on the aim of every specific campaign. Meanwhile, This is a great chance to explain the benefits of working with you. Moreover, if clients have added some items to their shopping cart and didn’t buy them, send them an abandoned cart email to increase sales. Discover more about email campaign types.

7.Create a schedule for sending emails

Finding out the best time for sending emails, which can help you to ensure your subscribers reading your promotional tools. It is, therefore, necessary to experiment and determine the time when subscribers are most engaged. A/B testing proves useful.

8.Format the email content

For email marketing to be a hit, messages in promotional emails should be presented perfectly. Marketers should choose formats, fonts, and text sizes according to the type of email. However, with the help of SendPulse, you can use a drag-and-drop editor to make an email beautiful that are customized to match your brand.

9. Optimize your emails

 83.8 percent of mobile device owners open emails with these devices. It, therefore, is sensible to optimize email content for mobile to succeed in this audience. There are some ways to assure that email content is mobile-friendly include:

• Create short subject lines.

• Limit emails to a width of 600px.

• Use single-column templates.

• Displaying small images.

• Through Writing distinct CTAs.

• Test on multiple mobile devices.

• Avoid menu bars.

• Via Using a large font size

10. Conduct split-testing

With the help of A/B testing, marketers can identify what copy of their email working the best by swapping out different aspects of their email. For Example, subject lines (the hottest option), images, CTAs, headlines, offers, and so forth.

11. Monitor email performance reports

Adjusting an email strategy that is based on reports and feedback is the last step for developing an email marketing strategy. Also, SendPulse helps to provide users with a group of analytics that aids in assessing the effectiveness of email campaigns.

Tips for Creating an Effective Email Marketing Strategy

Here are essential tips for a superb email marketing strategy:

1. Provide the incentives to the customers through an email which encourage them to review the products they’ve purchased.

2. Running an A/B testing to optimize the click-through and open rates.

3. However Offer rewards to loyal customers.

4 At last Re-engage dormant customers.

5. So Be ready for holidays and product seasonality with a newsletter calendar.

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