What is Rank Brain Update?
The Rank brain update was launched by Google on October 26th, 2015. It is one of the core algorithms of Google. This update uses machine knowledge that is based on the search engine algorithm and is used for improving the search engine results. It determines what result should be displayed and for which query it should be displayed. This update was introduced for providing results for the related query.
Before the launch of the Rank brain, Google used its basic algorithm to determine which results should be shown in which query. It was also believed that every query first has to go through an interpretation model that helps in applying the factors such as the location of the person searching the query, personalization, and also to find the words in the query that define the person’s true intent. with the help of true intent, Google can provide more relevant content.
Rank brains’ aspect of machine learning helps it to be different from the rest of the algorithms. In order to produce relevant search engine results with the help of Rank brain, Google has to first feed its data from different sources. After this, the algorithm starts calculating and teaching itself in order to match with the different signals to different results to finally order the search engine result pages on the basis of its calculations.
How Rank Brain Works?
A series of database which is based on the people, place, and things are used by the Rank brain in order to seed the algorithms and also the machine learning processes.
After this step rank brain breaks the queries into different word vectors with the help of mathematical formula. This is done so that these words can be given address. Words that are similar to each other have similar addresses.
If Google has to processes any unknown query, it takes the help of these mathematical mapped out relationships in order to find the most relevant answer to the query and also returns multiple related results.
With the passing time, Google update is refining its results on the basis of its interactions and machine learning so that it can improve its match between users’ search intent and the search results that google returns with.
Earlier search engine use to throw away all the words like “and” or “the”, but rank brain analysis doesn’t do this. It helps in getting a better understanding of the queries in order to deliver the best search results. At the process summary level, it is not so complex as the mathematical level process is involved
The words go in and then they get a mathematical address assigned to them. They are then retrieved on the basis of the query and the word where its located is the best fit vector
In machine learning, data is being continuously fed behind the scenes. This is done so that the next time when any query comes it can provide the most relevant results.
Yes, on the surface it looks quite simple but when seen in the microlevel it is very complex and difficult.
Objectives of Rank Brain Update
Do you want to know what was the main objective of this update? If yes, then just stay here. We will help you in knowing everything.
Let’s figure out the main objective of the Rank brain update of Google.
A special objective of this update was that the queries of all the users can clearly be understood by the search engine. It helps search engine in knowing what is the actual intent of the user.
User satisfaction is another thing that is really important for any business organization. So the next objective of this update was to estimate how people are interacting with the results that they getting by searching.
With the help of this update, Google can produce the best results for the queries of its users. As it is not ignoring or throwing the words like “and” or “the” which search engine found irrelevant rather it is trying to understand the query of the user.
The Rank brain update was an update that was for providing better results for the queries of the users. At the same time, I hope your all queries are clear now. So, What’s next? Now we need to know the main issues which were the obstacles in the way of a business organization. Let’s grab it.
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Optimizing Rank Brain
Natural Language
Optimizing rank brain is not that difficult as it sounds. The best recommendation for optimizing rank brain, which was given by Gary Illyes, Webmaster Trends Analyst at Google was to write in natural language.
But what do we understand by natural language? The answers is simple. Try writing and sounding like human. If you write like machines then there is high chances of you might be pushed back by Rank brain.
And in order to know if you will be optimized by rank brain or not, there is a very simple way. Ask some people to read your conent and then ask them if your content sounded natural or was it sounding like machine. If majority of them said that it sounded natural then you will be optimized by rank brain otherwise you will be rejected.
Search Intent
As we have already discussed that rank brain only supplies the most relevant results for the query. So it is really necessary that your page match the required search intent as it almost always entails high CTR.
So understanding the main intent of the query or the keyword is the very first step in optimizing for the rank brain. There is a very simple way of knowing the intent behind any keyword. Just type the keyword or query in the search box for which you want to know the intent. Then Google will come with different search results. By looking at those results you can easily know what is the intent behind that query or keyword.
Improving Relevance and Comprehensiveness
There can be times when your page doesn’t match with the desired search intent. If this happens then it’s the time that you need to start focusing on improving the relevance and comprehensiveness of your page.
It is important that you start focusing on making your content as comprehensive as possible by diversifying it with relevant terms and synonyms. Also with the ability of the rank brain to processes natural brain, it has become important that you rephrase your unnatural language especially from the titles and meta descriptions.
Snippets
We know that Snippets are directly influnced by CTR. And from the above discussion we also got to know that Rank brain takes CTR into consideration while estimating the relevance of page. Hence, it is very imporatnt that you optimize your snippets properly.
You can also take the help of Google Search Console in order to spot pages that have low CTR. And then see its snippets and how they can be improved.
Continue to Improve Ranking
Whenever a user is searching the keywords that you have targeted and you are in the top search results, then you become one of their preferred entity. It implies that your website has a very high chance of coming in the top list of the search result for similar subsequent searches of your competitors also. In a more simple way, it means that higher you rank the more changes are there of you ranking higher in similar queries.
Monitoring your Niche
And the very last thing which is certainly not the least thing is to keep a daily track on your niche. If rank brain things that your search intent of the keyword has changed then it can also change or re-adjust the search engine result pages. For example if a brand launches a product or service that has a similar name as your brand’s name, there are high chances that reviews of that product or service will outrank your website. So, in order to avoid this, you must keep a constant eye on the search engine result pages for your keyword.
There is a very simple way of monitoring it, that is with the help of Rank Tracker’s SERPs History Tool. It helps you in pointing the important changes in SERPs for your all keywords during each of your ranking checks.
Focused issues
So now the query that occurs in our mind is, what are the main issues or main focus of Rank brain? Well, there are a lot of problems But there we are pointing out and some of those issues…
• Moreover Users were totally Unsatisfied with the results they got for there queries on search engine pages.
• It was difficult for the search engines to understood the queries of the users clearly.
I can’t access the location of the searcher so google was unable to deliver the most applicable results for a particular query. So now we should know..
That what we should avoid developing our webpage & for providing better results to our users. Well, We have a better solution. The article is not over yet. There is a solution for you. Go ahead!
Things to Avoid?
Do you know anything that can help you to prevent your website??
I know your answer will be a big “No”. Not to worry, my dear Because we are here. You must avoid the following things to improve your website.
Make sure that your content & titles of the webpage don’t contain long-tail keywords. Now you are going to ask me “why”? So you must avoid it because there is no need for long-tail keywords. It can irritate your users.
Choose medium keywords for writing content because they are the best for a webpage. They are not so long as well as not too short.
Remember that you should optimize the description tag of your website, that can highlight the front page of your webpage.
Use brackets at the end of your titles. That can be helpful for your website.
Try to avoid the above things for developing your website more efficiently.
Conclusion
One constant thing that we know about Google’s ever-changing algorithm is that it keeps on changing every now and then. It never stays the same for a very long period. And from this, we can know that Google will again be tweaking and refining Rank brain. And another thing that should be kept in mind is that the Rank brain itself is continuously learning and changing. It is trying to keep the search intent as relevant as possible and is also making it more conversational and up-to-date.
And lastly, some of the interesting facts to know about Rank brain is that it is being cited as the overall part of the Google Hummingbird algorithm.
It was also seen in the year 2015 when google started the rank brain, that is was used for processing around 15% of the queries which the system had never encountered before. And by 2016, Rank brain was applied to all the quires by Google.