What is Google Ads ?
Google Ads or Ad Words is an advertising system in which advertisers bid on specific keywords so these ads could be seen in Google’s search results. Those who want to advertise on
pay to Google. The cost of these advertisements varies for every industry, campaign, keywords, etc. Moreover, these ads help you find people who are searching for what you are offering.
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Benefits of Google Ads
1. Ads work faster than SEO
Here are some reasons why it’s faster and more effective-
]You can use multiple keywords for a single time. In SEO, you have to specify a few keywords which will get you the maximum traffic for your website. You can turn the ads on or off whenever you want to. you will attract a lot of traffic when your Ads are running. once you turn them off, you will not get any traffic to your website. Once you did the SEO, you will continue to generate traffic for your business.
Ads that appear on the top of the page are eye-catching. Those websites which have activated the Adsense, they let your Ads run on their pages. SEO results are visible in search pages only.
Google Ads provide results immediately i.e. once your Ads run on a page they will start to attract traffic within no time. SEO is a slower process and a new business will take a lot of time to grow and gain traffic.
2. Increase brand awareness
Google AdWords helps in boosting traffic to the website. Also, it is an effective way to tell people about your brand. With Google Ads, you can easily connect to the people who are searching for products and services similar to what your business is offering.
3. Reach more customers through their Gmail inbox
It is one of the ideal strategies a marketer uses for marketing its product and services. Every person uses their E-mail ID on a daily basis. These ads are displayed on the screen of every Gmail user. Those who are searching for services similar to what you are offering will contact you. Thus, improving the overall traffic of the website.
4. Reconnect with the visitors of your website:
You can have window shoppers on your website. These are the people who have visited all the pages on your site but haven’t bought anything. So with these Ads, one can re-target them which will eventually add profit to your business.
5. Measure your performance consistently
AdWords tell you how the campaign is going on. It tells you about the leads generated, the insights gained costs you have to bear, and which keyword attracted more traffic. This helps the marketer to understand what worked in their favor.
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6. Explore more using your Ads
AdWords does not let you know what people do after clicking your ads. But, Google Analytics helps you by telling how long a visitor chose to stay on your page and how many pages he visited. Also, it will tell you the probability of the visitor visiting your website again. Linking them both will help the advertiser to know exactly how much traffic they gained for their website.
7. Tackle your competition better
If you are not running Ads for your business but your competitor does so. And someone searches for the products or services similar to what your business is offering. Then, you will lose your business instantly there. One should keep an eye on their competitors to know what kind of ads they are running to attract the audience. Google Ads help you keep a track of the same.
Difference Between Google Ads & AdWords Express
Campaign Management
The main difference between Google Ads and AdWords Express is the way in which their campaigns are managed. Also, in Google Ads, you can control the Ads which are running for your business marketing. It allows you to update the keywords and improve the amount per click of your ads.
AdWords express includes a system that automatically manages the Ads which are running for your business. Once you launched your campaign, the Google robots will take control over it.
Ads Formats
Google AdWords lets you use animated banners, video adverts, and expanded text adverts on Google from different websites.
AdWords Express is bound to text adverts which results in lower views and poor marketing. Also, it doesn’t allow you to use advanced ad formats such as video adverts on Google’s YouTube.
Bidding Strategies
Bidding is necessary for running ads in Google AdWords. You have to set bids for keywords and bid according to the device (mobile, desktop, tablets).
In AdWords Express, the management system is automatically controlled. Thus, a marketer will be unable to track the traffic they have gained after running the Ads.
Conversion Tracking
Tracking your performance in Google Ads is an important part of a successful campaign. In Google AdWords, the marketer would be unable to track the traffic brought by the Google Ads to their website.
TYPES OF ADS
Search Ads
Search Advertising is a technique in which advertisements are placed on webpages which shows up from search engine queries. The sponsored entries are posted on the top when searched on Google. It is very productive advertising as it genuinely helps in lead and traffic generation, not only on your website but also in your business.
Display Ads
It is also known as the Banner Advertisement. Display ads communicate messages visually via text, logos, animations, videos, photographs, and other graphics. These Ads motivates the users to click through to a landing webpage. Also, it helps you in attracting mass traffic to your website. Also, apart from targeting the current audience, these display Ads re-target the audience who visited your website earlier but did not take any action.
Video Ads
Video Ads help you to reach a mass audience and to get connected to them personally. YouTube and other social media platforms like Facebook and Instagram have set a new avenue for marketers. It is advised to create valuable content for advertisement which could quickly connect with the audience.
Product Listing Ads
It is also called as Google Shopping Ads. The companies have to pay for these online advertisements on the basis of CPC( cost per click). When users don’t click on the Ads, no payment is made against it. Here, the user makes search according to his requirement, and if the Ads displayed on his screen is the same as what he is searching for. Then, there are maximum chances that he will take the action i.e. clicking on that advertisement displayed on his screen.
App Install Ads
When the advertisement appears on the user’s feed, he can click on the Ad which will directly take him to the play-store to download the application. Therefore, increasing the overall traffic of the website. Ad campaigns like this increase the ranking of the app in no time.
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How to create Google Ads
Creating a Google Ads campaign is a fast and easy process. One has to sign in into their Google Ads account. Then click on Start now. After that, you will have to cover certain procedures before running your ads globally.
This procedure includes 4steps:
Link Google Analytics
Google analytics keep a track of how much traffic your website is attracting, what you have to do to improve your business network etc. One has to create a link between their Google Ads account and Google analytics. This will help you to track and analyze what amount of traffic are you attracting to your website.
Add UTM codes
By adding the UTM codes, one can easily optimize their Google Ads. It will help you know how the Ads are actually working
Set up Conversion Tracking
This helps you record how much traffic and leads you have gained from this Ads campaign. Also, it tracks the total sale done via Ads on your calls, websites, and apps.
Integrating Google Ads with CRM
This helps you to track the advertisement which helped your business to grow at a faster rate. Thus, one can continue marketing those Ads with other related advertisements.
How does Google Ads bidding works?
Google Ads bidding include 3 factors:
Your Bid
You select your bid i.e. the maximum amount you are ready to give when someone clicks on the Ads you are running for your business.
CPC i.e. Cost per click refers to the payment an advertiser has to pay every time any user clicks on their business advertisement. For example- you have a small garment shop, so if you run a CPC Ad you can attract the audience looking for similarly designed clothes easily.
The quality of your Ads
Google Ads verify every aspect where your business can grow or not before running your Ads. They always monitor that your Ads are shown to the person searching for something similar to your product or service. Thus, it enhances the chances that the targeted audience will take some action.
The expected impact from your ad extensions and other ad formats
While creating an advertisement for your brand, you get an option to add additional information to it. This additional information can be the link to your website, your social media handles, or your phone number. This is termed as Ad extensions. Google Ads always analyses how much improvement these extensions or other formats do for your brand. However, if your competitor has opted higher bid, you can still be leading using other factors like Ads extensions, keywords, etc.
All these factors help your Ads work and bring profit for your brand.
How does Google Ads work
With the help of Google Ads, you can tell the world about the business you are offering. It an ideal way to reach the audience searching for what you have to offer.
Google Ads always provides you assistance in improving your business Ads and getting better profits out of it. Also, they provide you insights about how your advertisement is working and how you can improve them in order to get the best-desired results.
STEP 1- TELL US YOUR GOALS
Ads are designed the way a marketer wants the results to be. Whatever goal you opt for, Google Ads makes sure that after posting the Ads traffic to your website is improved, calls for your business are increased and the maximum crowd is visiting your shop.
STEP 2 – DECIDE WHERE TO ADVERTISE
If you want your Ads to work well, you need to get the target audience. Google Ads allow you to choose the location where your Ads will be displayed. Also, the location may include areas within your shop or locality, your state, or the entire country.
STEP -3 CREATE YOUR MESSAGE
With Google Ads, you can easily create a customized advertisement with an effective message and can add images to it as well. However, Google Ads comes up with different designs for your advertisement. Select which looks best and attractive for promoting your business.
STEP-4 SET YOUR BUDGET CAP
Google Ads suggest you a budget that is best suitable for your business. Also, they will tell you the estimated results you will get after posting your advertisement. Mostly, results are visible within a few days or months.
STEP-5 GO LIVE
They will display our Ads when the audience will search for something similar to our product or service. These Ads will also be displayed on Google search or maps. Also, if some traffic is directed towards your business via call, website, or at your shop, you have to pay for it.
CONCLUSION
Google Ads is a huge investment when it comes to time and money. But they always make sure that your website ranks well i.e. on top when a user searches for the product or service similar to what your business is offering. These Ads add to the brand establishment of your company. This partnership with Google helps the marketer in finding the right audience for their business. At what time, what location and till what time a user is viewing your advertisement is all supervised under Google Ads. Thus, generating huge traffic to a particular website under a certain period of time.