Lead Generation
Lead Generation refers to the process which involves taking initiative to attract the target audience and persuade them to convert them into the customers of the company. For example- job applications, blog posts, online content, live events, and coupons, etc. The potential customers are guided and attracted to the offers that companies provide. It involves unique ways to attract people to the business. Lead generation is a way of warming up potential customers to the company’s products or services and guiding them in such a way that ultimately makes a purchase.
It falls within the second stage of inbound marketing methodology which occurs once visitors are converted into leads for the sales team. A lead generally approaches through various channels such as website, word of mouth, phone call, e-mail, etc. It improves search engine rankings also. Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel, and into your sales pipeline.
Both B2C and B2B lead generation strategies include four components.
Lead Capture:
It is a way to collect information involving the lead’s name, contact information, and relevant details about them or their organization from a lead.
Lead Magnets:
That is an incentive that drives prospects to become a lead. Different organizations may provide different incentives to attract leads.
Lead Qualification:
It is a process that uses the lead’s information to determine how likely they are to buy.
Lead Segmentation:
Using the data from lead qualification this process of segments leads based on their information, habits, and activities (e.g., job title, lead magnet attracted them, pages they visited on your website). Each segment is then taken care of as per their interests.
Including these components in the strategies the organization can have a wide base of Leeds and can attract customers for a long-term basis. A steady supply of qualified leads is required for someone who wants to succeed in business traditional sales funnel not followed anymore by most of the customers. brand has been adopting and finding lead through multiple channels because of the growth of many digital channels.
OPTINMONSTER
These tools make it very easy to use and collect a lot of contacts. You decide whether pop-up could occur on your site or not. For Example – When a customer is about to exit the page, a box appears in the middle of the screen. The box that had appeared will be triggered by the motion of the cursor. In the background, the website will fade and at the middlebox will appear asking the name of the visitor and Email of the visitor.
DISCOVER.LY
Social media profiles are used to provide a wealth of information that is required but who has this much time to manually search through profiles? Discover.ly is used for this purpose. When you are using your email account, you can see a snapshot of the contact’s profile. This tool helps us to become productive both professionally and personally. You can discover our friends. You can see their pictures, email, job description, location, social channels, also the friends you have in common.
LUSHA
If you are looking for possible leads on LinkedIn and you get some great potentials, so we Lusha instead of using score profiles and websites. Lusha provides personal email addresses and phone numbers that you are looking for. You just have to sear h for potential source on LinkedIn and if thus tool finds information that’s of, we, then on the side of your screen a small icon will pop-up. You have to just click on that icon and you will get the information.
INTERCOM
You can interact with a potential customer instantly with intercom, whenever they visit your website. You can talk to the customers with the help of this tool which will display a chatbox on your website. This tool is so effective and beautiful. You can collect the information even if you are away from your computer. Just have to set a box that will collect all the contact information. You can use that information to follow up later. This tool can captive the leads on your website in a timely fashion.
QUALAROO
Qualaroo provides both leads and customer feedback. This tool plays a vital role in lead generation assistance. Along with this, the tool is also a customer research tool. Brands can communicate and gather the feedback they required from customers with the help of Qualaroo as it displays mini-surveys which helps brands in many ways. You can call a customer to find out their product needs as part of these surveys. You can also inquire about scheduling a demo.
PROCESS OF LEAD GENERATION
The following steps of Lead Generation are:
- First, visitors or strangers through marketing channels discover your website, blog, content, or company’s profile.
- After this, click on Call-to-action and an image or message which encourages website visitors to take some interest in the company’s products and services.
- The CTA takes the visitors to a landing page, which is a web page which is to record or collect the visitor’s information or their interests regarding particular products or services.
- At last, visitors fill out a form on a landing page in exchange for the offer.
Lead Generation Marketing use various promotional tools to drive traffic to your web pages so as to promote the company’s products and services. It drives traffic to the landing pages to start lead generations.
BENEFITS OF LEAD GENERATION
Lead Generation is important as it drives traffic to web pages which ultimately leads to sales in business. It develops interest in people by providing the information about the products or services. It leads to higher gain in business profits. Following are its importance:
CONTENT MARKETING
Content is the most important factor which attracts most of the customers and drives traffic to various web pages which ultimately ends in resulting sales in business. It provides detailed information and complete knowledge of the company’s products or services to potential customers. This is the best method of Lead Generation. It helps customers in deciding whether to buy the product or not by providing full information about it. Content marketing is the most crucial factor in deciding the sales of the company. It is used to generate or increase online sales, increase brand awareness or credibility. Digital content marketing is a process of promoting products or services through electronic channels via the internet.
SOCIAL MEDIA MARKETING (SMM)
It is the most recognized platform to promote the business to a wide variety of people worldwide. Social Media Marketing increased itself from connecting the people to the biggest hub of sales and promotion of business. Through various social media sites like Facebook, Instagram, Twitter, etc, people gain popularity and success. That’s why they promote their products and services online. It helps to create awareness, it derives a wider range of crowd, improves the visibility of the business. Today social media is an important opportunity for your customer service department or others within your company to interact and engage with your customers. Many companies and organizations also have several different accounts in social media and several employees who work together to maintain these channels.
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HIRING A LEAD GENERATION SPECIALIST
Lead Generators are those who have been practising so far and polishing and upgrading their skills to attract potential customers. They generate new leads in the business through outbound marketing. Using cold calls to drive the traffic to various web pages. It leads to success and higher profits in the business. And helps in building a good image of the company in the market. It creates a separate entity and popularity of it.
SEARCH ENGINE OPTIMIZATION (SEO)
It is an essential process in Lead Generation to rank websites. Through this more traffic comes to the website. More traffic means more leads which ultimately increases the profits and goodwill of the company in the market. There is no stopping of business to reach new heights. PPC, Web Design and Development, and Remarketing are other online activities of Lead Generation to drive traffic and attract customers. One has to upgrade its technologies and methods time-to-time to stay ahead of their competitors. Also to give people change and a new variety of products.