GOOGLE ANALYTICS
Google Analytics is a free tool that enables you to track how many people visited your website, how much time they spent. It helps us to know the bounce of the website. Google Analytics helps us to gather information about visitors like their age, gender, which browser visitors are using on your page. It enables you to analyze every information about the visitor on your page. with the help of Google Analytics, you can develop strategies for your business. Most of the business has online visibility so it is important to know about the internal architect of your website. You can learn how much time visitors spend on your website, what they do after visiting your site. Which pages do they visit of your site, You can deliver better results to your visitor after studying their behavior pattern.
Google Analytics provides us shortcodes which we have to paste on the header section of each page of the website. After this, our account on Google analytics will be verified. Thereafter, we may able to track the performance of our website.
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How to set up your Google Analytics Account
Visit Google Analytics and click on the sign-in into the account. After this, you have to fill various information about the site you want to make. Then select the option where you want your data to be stored.
Now, select the Get Tracking ID button, and then agree to Google Terms and conditions. You will receive a code which you need to enter for verifying your account. You can install google analytics for every page you want to gather information about. For different platforms, a new google analytics account is to be made.
After you get a tracking code, you have to set up your goals. Your goals can be different, filling a form or sales could be a goal for you. If you set up a goal then you will get a track of your performance like how much is required to be accomplished. Then click on the Next button, you have to give a name to a goal you want to achieve and then the designation, then click on the next step button.
You will click on thank you after .com of your site has been established in the designation field. Now, enter begin-with in the drop-down menu. You have to enter the value in terms of your currency that you would consider as a conversion and then enter create a goal. It enables you to create as many as 20 goals on your site. You should select those goals which are most significant for your business. Your goals will depend upon the nature and purpose of your website. Then, you can review your conversion tracking rate in Google Analytics.
After setting your goals, the most important thing is to build a site search button so that users can search for those things they are looking for.
First, select a search on your website. After this keep your tab open and then you can find the URL for a moment.
After this you have to select admin, then click on view settings and then select site search. you will get to know what people are searching and how much your site search kept them engaged.
Now, you can learn more about your website traffics after you get into Google Analytics data. You can go to the audience overview report and select the reporting tab. Understand from which source your traffic is coming from. You can also learn which page is relevant and your visitors visit the most.
In the report, you can select the date range for viewing the data. You can also change it and compare the current data with the previous data. You can also see what language your visitors use, their location, service provider, browser name, etc. In the report you can see the demography of your visitors, you can learn from how did they reach your site, from which channel your source of traffic came from. you can also learn the loading speed of your site.
Now, in the last, you can analyze how many goals you have accomplished. You can compare your results with the goals that you have earlier set. Your goal could be anything like filling a form could be a lead for you, or sales could be a conversion for you. You can also analyze your source of leads.
Always check your mails constantly so that only the people within your organization are reading the report. You can do this by going to the admin menu, then select a scheduled email box.
What you can do with Google Analytics
Create Multiple Dashboards
You can create any number of dashboards and with it numerous widgets. You can select a new dashboard then click on new widgets. If you want to see the data of different range then you can change it accordingly. It is very helpful especially when you want to compare the data, to see the accomplishment goals. You can analyze your most important metrics like the source of traffic, visitors coming from various social media channels like Facebook, Twitter, Instagram, Pinterest, etc.
Understand which campaign is effective
As we all know social media is the most effective in bringing the traffic source. You can make advance segments to know which campaign is the most effective. You will understand from which campaign the users are coming from like they might be coming from Google Ads campaign, Email campaigning, Social media campaign, etc.
Determine the demographics of your visitor
Finding your visitors from different locations is one of the most difficult things. You can go to the visitor’s menu and see its location. You can see this globally like how much time they spent on your site, the bounce rate, etc. Then, you can identify from which particular location your leads could come from. You can target those locations by doing a lot of promotions.
Know what visitors are searching for
You can provide an option of a search button with the help of a site search. Visitors will search for their requirements on your search button. with this, you will get to know about the needs of visitors and try to offer your product and service accordingly.
Get to know the most clicked page
You can get to know which page is the most popular among your visitors. You can make more pages like that page and gain more traffic. Go to the content menu, under that click on In-page analytics. You can see the percentage of clicks under each page.
Identify your best content
Every website owner wants to know its best performing site among the users. So, visit the content menu, then click on-site content and select the page that you want to see. This helps you to know which section of content keeps your visitors most engaged and responsible for a lower bounce rate.
Learn which content has the most exit
You can get to know which content is the worst performing by looking at the top exit pages. there could be two reasons for the exit, first, visitors might have found that particular information they were looking for and then exit the page satisfactorily. Secondly, visitors may not find any useful content on your site. You must evaluate the accurate reason for their exit and do the necessary improvements to your content.
Learn where people leave the shopping site
If your business is involved in e-commerce site, then you would want to know where the people leave shopping. You can get to know at what stage exactly people left your site before making any transaction. Did people back out just before making payment or they left it before confirming the order or putting the orders in cart? Then you can evaluate what could be the problem, maybe there was a payment problem or procedure was too lengthy. You need to make certain changes and make sure less percentage of visitors leave the site.
Analyze if your mobile site is helpful
You can see how much traffic is coming from mobile users. Go to the visitor’s menu then click on the mobile option, Now you will see, what percentage of visitors are using their mobiles while surfing your site. You can see the average time users spend on your site and check the bounce rate. If your average time spent is lower and bounce rate is higher then you can analyze how much traffic you are loosing from mobile users.
BENEFITS
Free tool
Google Analytics is a free tool. It can be used by anybody. This tool is very useful for all the companies ranging from small size to big size. It is free but it provides functional features that are of same value or more than those paying tools.
Analyzing the performance of your website
Google Analytics enables you to see how much time visitors spend on your page. It helps you to determine the bouncing rate of your page. You come to know which page has a high bouncing rate and which page has a low bouncing rate. If your page has a high bouncing rate, then you can analyze why? Maybe your content was not relevant for the users of your content was lengthy. After analyzing, you have the chance to make an improvement to your content. You can optimize your website, you can make your content more useful, knowledgeable, and shorten your content according to your users.
Helps in analyzing geographical locations of users
Google Analytics uses several tools and helps us to analyze the exact location of our website visitors. It tracks the geographical location of users by using their IP address, Wi-Fi, GPS, Bluetooth. With the help of this feature, you can know which product or service will best suit a particular market. You can make improvements in your product, understand the requirements of users in that location, and can formulate your marketing strategy.
Measuring the popularity of your webpage
With the help of Google Analytics, you can measure which specific webpage is doing well and is popular among visitors. It is very important for us to know which content, users found to be most useful. If your specific webpage performs well, then you can create much more content, promote them more, and convert the visitors into your customers.
Easily support third party tools
You can link your google analytics with third-party tools like E-mail, Google ads, Google console, Google Adsense, etc. This tool can track and analyze the performance of your ads. You can know which tool is effective in getting more visitors to your site. After analyzing this, you can use that tool for more ad campaigns.
Analyzing Past Performance of Web Pages
Google Analytics helps us to review the past performance of our web sites. Google analytics measure the performance of your past marketing campaigns. You can compare it with your current web page performance and make a solution out of it. You can know if the performance of your website is progressive or not. Through past performance you can analyze your future outcomes, however, you cannot always rely on your past performance, your previous strategy could become outdated and may not perform well in the future. You must consider this and carefully take the next step.
Understanding why the bounce rate of your website is increasing
The bounce rate is a metric that helps us to know when the user is visiting and leaving our website. Higher the bounce rate, the higher the need to improve your website because your website is less engaging. Your website may not be providing fruitful information that is required by your users. Google Analytics provides us detailed reports on which web-page has a high bounce rate. Reasons for a high bounce rate can be that your web page is too slow to load, your website design is not attractive or content is not good. The detailed reports help us to analyze the reasons for the high bounce rate.
Helps us to know which Social media should be targeted
Traffic to our website comes from many social media like Facebook, Twitter, Instagram, youtube. Google Analytics helps us to know which social media drives a lot of traffic to our website. After knowing this, we can target that particular social media for more promotion.
It helps us to determine if we we are achieving the goals
In google analytics, we can set up our goals in which we can define our conversions. For example, we can set, users filling our survey form is a lead for us, or user purchasing an item from our website is a sale for us. Google Analytics helps us to know how many visitors purchased from our website, and how many leads are required to achieve our goal.
CONCLUSION
So, we conclude that Google Analytics is one of the best tools to measure the performance of your website. You can understand what are your user’s preferences by analyzing the worst performing content and best performing content. It is a free tool for everyone but one can buy a premium version to get more advanced features of google analytics. Both, the way it is beneficial for the growth of your business.
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