Page Authority is a digital marketing tool that is developed by Moz. It checks whether your website has good chances of ranking in Search Engines or not. It’s give a rating of your web page between 1-100. Higher the ranking of the webpage, higher the chances of it to rank on Google or other search Engine
There are many websites such as ‘ small seo tools’ which provides facilities to check page authority of web-pages of the website The reliable platform for PA and DA checking is Moz. Of course, many new SEO services appear a day. It is better to use the one that offers us the foremost accurate score. Business people can try Moz rank checker by Sitechecker.pro.
It doesn’t focus only on on-page elements like keyword use or content optimization. Page Authority is also using a machine learning algorithm which fluctuates because of the info which is fed into the algorithm. For this reason, it’s best to use Page Authority as a relative metric to match against other pages as hostile a quantity “scoring” the rank ability of anyone page.
Difference between Page Authority & Domain Authority
So, one can get easily confused between the page authority and the domain authority as they sound the same and the factors separating them are also very confusing. So, let’s make it simple for you.
Page authority is the estimate of the ranking of the strength of your single page.
While Domain authority is the estimate of the predictive strength of your all domains and subdomains.
Both of the Page Authority and the Domain Authority are calculated using the same procedure so hence the they are more of a same than the different.
Best way to create high Page Authority
By Creating Fresh content
It all starts with good content. The best way to increase page authority is to create fresh content. Page Authority can be increased if you post regular fresh content that is relevant to your topic or subject. If you are able to do so on a regular basis then you can be sure that the page authority will start increasing.
Things which you should take care while creating content are following:
Content must be Engaging
This is one of the key factors while writing any content. Your content must be able to grab the attention of the users and only then you can get a lot of shares from the social media users and a lot of followers. What most people do is that they only focus on the SEO and keyword of the content but not the quality of the content. The quality content is able to engage a lot of users on your website.
Length of your Content
You must make sure that the content you are writing must cover all the subtopics and they should be equally good and engaging. You should cover most of the topics which the users search along with your topics. A content with relevant subtopics is more likely to get a lot of users’ attention as users can get the details on a single page. People are more likely to come on the page which covers all their queries. If you are able to provide that quality of the content then your page authority will definitely start increasing.
Update content regularly
Also having fresh content with a good length is not enough. You should also be able to update that content regularly. Google always looks for the content which up to date in order to fulfill the demand of the users. In this fast-moving world, things are changing rapidly and in no time the fresh and unique content you created today will get outdated. So, you need to make sure that the content is updated regularly meeting the needs of every user. The information which you provide on your webpage must have the latest updates and all the changes (if it is required). Updated content will be shown first by the search engines and if you want that search engine to shows your web page to the users even after a long time of writing the article then make sure you make changes and update it regularly.
Readability of the content
If your content is unique and fresh but difficult to read then there is a problem. People on the internet are from every category, they might not be able to read your content. So, you must make sure that the readability of your content is good and even an 11-year-old child can be able to read your content. In this way, you will be able to get the attention of every category of the user as everyone wants to read the article which is easy to understand.
Get links from already established websites
This is also a very helpful method when it comes to increasing the page authority of your website. Try to link the other website which has higher page authority in your blog content. You just need to write a fresh and unique article on your website and provide the link to another high authority website in your blog. These websites will see that you are diverting the traffic to their website and in return, they can also help you by providing the link of your website to their blog. And this will help you in getting the higher page authority.
Images play an important role
There are a lot of advantages of including the images in your blog. The images help to gain the page authority of the page. So, you must make sure that your content should have images as the content makes the content more readable. It should be easy to read for all users of all age groups. And that’s why google ranks those article which are easy to read.
Users tend to like the articles which have images as images are easy to read and understand. Also, the images are also sharable on social media sites like Facebook, Instagram, LinkedIn, and Twitter. The people who like your article may want to share them on their social media accounts, and images are the best way to tell a lot of details in a compact size. Also, images help to improve your overall SEO score. You can also promote your image on the google search engine ranking and images are easy to rank on the search engines by using the Alt text.
Some Tools to check page Authority
Small SEO Tools
Small SEO tools is one of the most widely used websites for professional digital marketer and other user also. It is very easy to navigate through the website and it provide users with all the answers they are looking for. You can check the page authority of your web page just by simply putting the link of the web page in the given PA checker page and it will show you your Page authority rangiung from 1 to 100.
Moz
Moz is the one who developed this Page Authority. You can simply visit the Moz website and put the URL of your page and you can know the page authority of your web page. It will also show you and give tips on how can you further increase the page authority of your web page. Also, you should consider that building the page authority of your website is not a quick procedure. It takes time to build the page authority of your webpage. Just follow the insturction of the moz and it will give you a high page authority.
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Ahref
Ahref is also a very popular tool in the digital field. It is one of the most trusted tools for checking the Page Authority of the web page. It is one of the most reliable tools and professionals of this field use this too at great extent. The only limitation of the Ahref is that it is a paid tool. So, the new users who are new in this field can try alternatives mentioned above.
Conclusion
Hence page authority is the estimation of the ranking of your single page on the search engine result page. It is very important for you to keep in mind the factors involved in this process and only then you will be able to achieve the good page authority of your web page. If you have strong page authority then all that will help in establishing the high domain authority of your website on the search engine. So we can conclude that a unique relevant content with proper informative images are the basic pillars of establishing a high page authority. Also, you must make sure that you link up with the website which has higher page authority. As it will send a good message to the search engines. If a high Page Authority article is linked to your article than search engine will give benefits to your web page as well.
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