Website traffic is an important aspect of the growth of the business as it attracts a large number of customers to visit our pages. It helps to promote products and services online. This tells us about the marketing strategy we have adopted is working or not. It helps to gather valuable insights of customers which helps in decision making. It improves the ranking of web pages, SEO credibility, generate more leads, increases conversations, and get more customers. For this, it requires driving quality traffic to the website. There are various channels that drive quality traffic to the website such as On-Page SEO, Off-Page SEO, Email, Blogging, Online ads, Social media, Online directory listings, etc.
FREE WAYS TO INCREASE TRAFFIC FROM GOOGLE
CREATE A FREE GOOGLE MY BUSINESS LISTING
If your listings of the website provide all the information and details that a
potential customer seeks to make a decision, they might visit your website. It helps in attracting traffic to the website and generates more leads.
PERFORM ON-PAGE SEO
There are many ways that one can perform on website pages to increase the rank in search engines, and attract more customers. It includes producing high-quality content that according to your customer needs, writing meta descriptions for the pages. Meta descriptions will be shown below the URL in search results. It is time-consuming. Customers attract quickly when they know what a page is about, and what will be the result of their click.
GET LISTED IN ONLINE DIRECTORIES
To get listed in free online directories, and review sites are one of the ways
to increase the traffic on your website. The profiles will have a link to the
website so, one should actively update the listings, and get positive reviews
to increase website traffic. Directories such as Yelp have strong domain on
Google that rank high for relevant searches.
BUILD BACKLINKS
A link to your website from another website is called a backlink. Backlinks
from businesses and industry influencers drive traffic to the website as well
as takes your business in front of a larger audience. Also, it increases trust in the
business. The higher the trust is from Google, the higher is the ranking web
pages.
POST ON SOCIAL MEDIA
Social Media such as Facebook, Instagram, Pinterest, Twitter, Snapchat
Google +, etc are the popular free marketing tools that drive traffic to the
website. It promotes blog posts and other useful pages to your website. Also, it turns social media audience into website visitors. Creating useful content is free, and one has to simplify the products or services in front of the
audience.
INCLUDE HASHTAGS IN POSTS
One can promote website pages and blog posts by adding hashtags to posts.
One can extend its reach beyond certain network and can get their products
or services discovered by the users. However, the simple rule is that more eyes on your links, the more traffic on the website.
USE LANDING PAGES
Landing Pages are one of the ways to attract more traffic to the website. They provide all the details and information that customer needs in order to move forward, making it likely to happen and focus on one specific call to action. One can get targeted in messaging, and increase the traffic coming to the pages.
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TARGET LONG-TAIL KEYWORDS
It is difficult to rank short-tail keywords on search engines. Also, one should
target long-tail keywords for higher rankings, more traffic, and for solving
the queries specific to products, and services. Answer the public is a free
tool to find keywords to target.
EMAIL MARKETING
E-Mail Marketing provides useful information, and link to pages on the website where one can learn more about the product and services of the company. One should be careful while putting subject lines in the email as it heavily influences whether to open an email or not.
GUEST BLOG
Industry influencers publish a blog post on the website that helps to drive traffic on the website both through organic search results. It adds variety to your content, and show that you are active to your visitors. One can be a guest blogger by making sure that your content is useful and relevant to the audience.
ENGAGE ONLINE
One of the ways to attract more traffic to the website is to remain active in
online groups, and on websites that are important to your business and
community. One can comment on the blog, answer the questions people are
posting, engaging in conversations, etc. However, the more one gets to engage in
conversations, the more exposure, and profile visits one gets. Also, one should
avoid including links to your comments as it may hurt business reputation.
LEARN FROM YOUR ANALYTICS
Google Analytics is free and the best way to drive traffic to the website. It
regularly checks your website analytics, and track links for your marketing
campaigns. It helps to identify the type of improvement which one needs on
the type of content work and strategies.
SITE SHOULD BE RESPONSIVE
One should make sure that the website should be easily accessible by various devices. The users can easily locate your website if one uses hashtags, images, URL links, and videos on the website. Nowadays, people have started accessing various social media sites from mobile devices rather than laptops or PCs.
SITE SHOULD BE FAST
One should make sure that the pages of the website should be loaded faster and should not take so much time to open it. The pages should be technically optimized and should include images, videos, proper structure of content, hashtags, etc. The users generally don’t wait for too long to open the website if it opens within a few seconds then they access it otherwise they move to another website. So, if the website takes so much time to load then it drops the traffic on the web page.
Blog Commenting
One can make his name on the blogs and website of the company by commenting on thoughtful and sensible comments under the comment section of the website. One can reply to other’s comments and can even like their posts to drive more traffic to the website. It is a great way to engage with people in a relevant way. It leads to better communication with the customers.
USE VIDEO AND IMAGES IN THE CONTENT
Video and images add as a valuable asset in the content as it better connects with the minds of the people. People believe what they see so be seeing the videos and images they get assured that the product or service offered possesses some benefits or not. It helps to drive more traffic to the website and leads to higher engagement. Also, if there is only the content on the web page, people may find it boring and may skip to other interesting and catchy sites. Video marketing is the best way to grab and attract more people on the site. Also, it holds the attention of the audience and makes them curious to know more about the site by making them click on the site and visiting it.
RESEARCH ABOUT THE COMPETITORS
Software like BuzzSumo helps one to know what strategies, methods, and techniques are used by their competitors on different social media platforms to attract the customers to visit their site. It also tells the type of content the people like to read, what are the areas of their interests, how they are attracted, what they look for on the website, and what are their needs that can drive more traffic to the website.
Host Webinars
Webinars are the best way to coordinate and deliver your thoughts to the audience. It helps in effective social promotion campaign, and delivers knowledge, ideas, facts, views, opinions, etc. One should send the emails one day before the webinar to all the people as reminders of it and can use the hashtag as “last time to register”, “don’t miss this opportunity”, “change your life”, etc. It helps to connect with the emotions of the people and helps to influence them.
ONE SHOULD ATTEND CONFERENCES
Also, one should attend seminars and conferences related to the business. It allows speaking about their company, benefits of the product or services offered, various offers provided by the company, and why should people visit their site. This leads to engaging and interacting with a live audience. Also, it boosts the traffic on the website and helps in gaining practical exposure to it.
CONCLUSION
Website traffic is an important aspect of growth and profits for any company. The greater number of clicks on the site, the higher will be engagement and traffic on the site. People will start reading about blogs or posts. If they get convinced, it leads to higher sales-generation and higher profits for the company. There are various ways mentioned above to drive website traffic to the website and how one can interact and engage in conversations with the people.
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