What is SEO?
SEO refers to optimizing the content of your website and generating organic search results. It helps to rank your web page high whenever someone browses in the search engine. It involves understanding the work of the search engine, what people search for, and what drives them to the website. SEO is still evolving in nature and needs to be used carefully without violating Google terms. The main benefit of SEO will be taken if it keeps updating itself and keeps itself safe from the surprising Google Algorithms.
The optimization of a website is done to make sure that Google is able to understand the content and index the pages and rank it. Through good SEO, the search crawlers are able to get good access to your content. It is able to crawl every detailed information and then decide it to be suitable to show for the search query. So, it helps the search engine to find your content and analyze it to be the best for the search query done.
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IMPORTANT FACTORS FOR SEO OF NEWS WEBSITE
Accelerated mobile pages
The goal of accelerated mobile pages is to display the articles in front of the users. It deletes all the fancy stuff that we add on our site. It just shows the true content to its users. A large number of people see in the search engine. So, you need to make sure that your content is instantly shown by AMP. So, focus on quality news and not on the designs and images.
Update your news articles
You should make sure that your articles are up to date and it shows the right and latest news. That doesn’t mean that you will add a new article for the update, what you simply need to do is that just make a new link for the article. You just need to update the title of the news and Google will show your article as the updated one.
Optimize Page title and meta description
Page titles are the headings of the text generally in a single line that you see in the search results. They are a very short description of the webpage that gives you some idea about the content. If you optimize the page title then you will have the chances of your page to get clicked and rise in traffic. Normally, 60-70 words are considered as the ideal word limit A meta description is a short description of the content of your web page. If you have a poorly written description then people will not even notice your site in the search results. Therefore, give special attention to the meta descriptions as they are very important.
To optimize the meta description, you can bold the text which matches the search query. It catches the attention of every user and helps to get click which results in high traffic. Normally, 160- 200 words are considered as the ideal word limit.
Your website should be well- structured
If your website is not well organized then the visitor will get a broken link to your site. Thus, it will be difficult for you to rank your website on Google Search Results. If your website has a well-structured architecture then the search engine will go through your link and your pages are easily found. You can improve your site structure by-
Search bar – your website should have a search bar. It allows visitors to search for your articles quickly and it saves a lot of time.
Pagination– Pagination is the way of dividing content into different pages. It helps in increase in user experience and easy navigation. In the News website, your content should be followed in sequence and related articles should be published to get more views. Your content has so much to display so you need to break it up into points.
Category and tags
You need to divide your content into different groups known as categories. For Example, you have a beauty blog website in which you post blogs about health care, skincare, hair care. So, you can muster all blogs related to one niche such as skincare in one category and hair care in the other. In SEO, Categories play a very important role. Tags explain the specific details of each content. You can provide relevant tags to your content on the bases of the niche of your content. Tags appear on websites or blogs. When someone clicks on the tags they will find a relevant article of your website related to the key phrase mention in tags.
Creating a sitemap
The sitemap is a very important tool for SEO. It helps in making a list of all the pages of the website. It helps search engines such as Google, Bing to index all pages of websites in one go. In News Website, It is very challenging to keep a large volume of web pages. You can make an index for this. It will provide you with a list of links and like this, you can click on thousands of links on one page.
Linking your articles
By linking your article with each other you can get more users and they will spend more time on your website. Internal Linking of articles increases user engagement on the website and thus reduces the bounce rate of the website.
Optimize your news site
You need to optimize your website with the help of an on-page SEO technique such as follows:-
Keywords
You need to add good keywords before someone does as Keywords are a crucial part of SEO. Keywords describe the search queries of your target audience. So, In order to do SEO of news website efficiently, you should do keyword research properly and make it sure your website content, H1 tag, Alt text, Anchor tag, Title, Meta description, and other important SEO factors should contain keywords
Alt Text in Image
You can add some unique images with your new site and people will like it and share it. The image should have alt text as Google cannot read images. The alt text gives a description of the image. It is an integral part of SEO. Alt text should consist of the main key phrase for which you want your blog to rank on Google or Search Engine.
Internal Linking
You can earn natural links and improve renowned websites. By providing old links to your newly published website users will be able to read the previous news as well.
Formatting of Content
You should focus on formatting. Users prefer short content with bullet points, relevant headings, and subheadings. The content should be such that users are able to draw out quickly what’s the news about. Mention proper heading, subheading in content. Use transition words such as ‘For example, Moreover, Furthermore. Don’t make long and complicated sentences and avoid technical jargon as Google does not prefer it. According to Google long sentences and over professional words in the content are difficult to read and understand by your target audience. So, one should use simple language and short sentences. Do not use passive voice excessively. Try to write content in different paragraphs. Overall, make your content as simple and concise as much as possible in order to rank your website in Search Engine.
Improve your site performance
Visitors don’t like to wait long for a website to upload. You should increase your site loading speed by optimizing your media files. JPG is the ideal format for captured images. You must ensure that images are properly sized. You can compress your image file with the help of Adobe Photoshop.
Optimizing Video
You can optimize your video by reducing the video length. The most ideal format is MP4, compress the video file by Adobe Premiere.
Mobile-Friendly Website
Use larger fonts and make sure that your website is mobile-friendly.
Eliminate pop-ups from your site. Leaving space is necessary between lines, images to make it more clear.
Social Media Links on Website
You can provide links to your social media account on the news site. Users will be able to find you on social media. If your page is relevant to them then they will read your more news.
You will get high-quality backlinks when you focus on social Media
You can make your social sharing easy. Make content informative and enticing enough that people share your news. You can also check the performance of your competitor’s performance.
Add buttons of social media in your site
You can reduce the steps of opening the link in the new window by providing a direct social media button. Users can simply click on that button and reach the site.
Duplicate content
Duplicate content is that content that is shown multiple times on different webpages and those which you have copied from the other sites… These content have a poor impact on search engine rankings. If you have duplicate content then your content would be filtered out by Google from its search results. Even if you have to urgently publish your site then still you should make your own content. Copying the content looks a simple and quick task for a short time but your website would suffer later on.
Let us imagine that you have copied the content now want to recover from the damage caused by it. So, what you can do is simply edit your content and make it original. Once you update your content, reindexed it in the search console or Google Webmaster tool. It will help in updating content in the Google database and helps you in SEO or search engine ranking.
Increase your chances to feature in Google News
Write your own original news articles. You should make your original story with accuracy and credible source. You should make that the site from where you are collecting information should be trustworthy.
Your news heading should be concise and straightforward.
Make sure that your words don’t repeat or keywords in the headings.
You can use active voice in your headings. It helps you to eliminate unnecessary words and make the news more attractive. Always use the present tense in the news site. Avoid over capitalizing your articles. Don’t include numeric terms in your headings like date, or any number.
There should be no grammatical errors in your news. Always read your content properly before publishing it.
Avoid using hateful, disgraceful, illegal content in your new site.
Whatever your news article focuses on, put it under that subheading like your article can be related to sports, politics, or the environment.
OFF-PAGE TECHNIQUES
It is the process of promoting the website on other websites such as Indiamart, Justdial, Olx, and so on.
Backlinks
You can improve your SEO by creating a lot of backlinks. You should be careful in using the links. Creating links in some spammy sites can throw you out of the search engine results. You can connect with the influencers who could make quality content and will provide a link in their content which will direct to your site.
Writing blogs
You can write your own blogs or write it for others and can provide non-spammy links in your own blogs and other blogs. Focus on link quality and do not forget to provide these links in the comment section. It is one of the best ways to promote a news website.
content directory
There is a large number of content directories sites available on the web. You can submit your website articles there. These content directories have high Domain authority and provides do-follow links which can help in increasing domain authority of your websites too.
Forum submission
There are so many forum submission sites you can use it to make quality backlinks for your website. Make it sure do not overstuff links in these sites as it can look spammy.
Use of Social Media
Social Media is a powerful platform to promote your news website. You can catch a huge amount of organic traffic from them. For example, Twitter, Facebook, Instagram, Quora, and so on.
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