WHAT IS GOOGLE NEWS?
Google News is an app developed by Google to publish the articles and content of various publishers and magazines. Also, it keeps one updated about the happenings of the world and provides current information from various sources all over the world. Also, it groups similar stories and displays it according to the reader’s interests. Computers rank and evaluate websites and how often a story appears. Contents are ranked based on certain characteristics such as location, relevance, freshness, and diversity. It helps one to learn more about the events or stories happening around us.
ARE GOOGLE NEWS-ARTICLES SHOWN IN REGULAR WEB
SEARCH?
Yes, three additional results are mostly shown on the organic search result page. One can gain access to the “Google News” by clicking on the tab “News”. However, the results are automatically calculated by Google through algorithms and are ranked by it.
HOW TO INCLUDE MY WEBSITE AS GOOGLE NEWS SOURCE?
The website has to go through a manual review. Google employee then only, it can be successfully incorporated into Google News. However, they will look at the website closely in regards to the technology, general, and content-based guidelines that a website has to meet to be included as Google News Source.
TECHNOLOGY REQUIREMENTS FOR BEING CORPORATED INTO GOOGLE NEWS
- It should be easily accessible and search-engine friendly. It should have low accessibility barriers which means that the website needs to be accessible by both users and Google-Bot.
- A sitemap of Google News needs to be updated constantly from time-to-time and should be easily available.
- European Date Format is ideally used.
- The continuous ID with a minimum of 3 digits should be included with the URL of each article. 301-redirects are not in use.
- Also, one should use news or special magazine theme for your CMS. These templates are already optimized to meet technological requirements.
- Also, one should pay attention to the language before submitting to the Google News Registration, and if possible, one should translate the theme accordingly. There are 70 different regional versions of Google News.
- The HTML codes should be in following sequence: headline> image> date> text-body. There should not be too many social media plugins as it makes the content worse.
- One should pay attention to the fast loading speed for the pages with below 200 ms per URL/ page.
- One should keep the document size below 10 KB.
CONTENT- BASED REQUIREMENTS FOR BEING CORPORATED INTO GOOGLE NEWS
- Also, one should need legal notice possessing all possible contact information.
- On the editorial page or imprint, all the authors, editors have to mention corporate names
- However, the entire website has to be maintained and written by an organization with multiple editors and authors.
- With the help of Editorial supervision, the content or article are gone through many changes. Don’t mention forums and blogs entries. The press character needs to be evident as it is evident that it has to be ranked by Google News.
- Also, one should not overburden the news-article and the website with too many advertisements.
- Also, one should regularly create and update current, or new articles.
- One should create content or articles with a high degree of freshness on a specific matter.
- One should try not to publish the content which has no relation with your usual subject-matter.
- Also, one may not have promotional activities as news-articles on the website.
- One should have a large backlog of articles available before signing up for Google News.
HOW TO OPTIMIZE THE INDIVIDUAL ARTICLES AND
WEBSITE FOR GOOGLE NEWS?
However, the optimized website has already been accepted as Google News Source keeping in mind that the technology and content-based requirements mentioned above have been properly followed. Then, there are other options available to further optimize the content of the site.
Website should be of news only
If you want to publish your content in the google news then make sure that it is purely a news website. This is because some companies put up blogs in the news section. Google News Does not approve such blogs.
Original Content
Your content should be your own otherwise your content would not show up in Google news. Google restricts websites to use plagiarized content. If you are publishing current news then your articles should be fresh and not outdated ones.
Credit your sources
When you publish an article, then there should be a clear mention of the date it is being published and also state the name of the author. If you label your site as anonymous then it won’t be seen as a credible source. Your company name and the publication name should be clearly seen on the website. Google wants only credible sources in its platform and not of any anonymous site. If you Cleary state about the writers and about the company then it would automatically build your authority which is good for your site.
Google News publisher center
It would bring great advantage to your company if you submit your website in Google news publisher center. You can customize your content choices in Google news and can upload images, videos, and write some additional information about the news article. You can handle how your site appears there and can control the branding.
It enables you to submit the news article through feeds, URLs, etc. You don’t have to wait for your content to be crawled by the google bots and you can directly submit your work. You can also earn by monetizing the content. It gets easily integrated with the Google Adsense account, so you can create an account for paid subscriptions. You can also explore many benefits while using this platform. If used smartly, you can utilize its benefit very well. It can help to increase the traffic to your website. You do not have to pay and it is user- friendly too.
WEBSITE LAYOUT
The layout of both individual articles and the entire website is equally
important as the fewer the elements, the better the actual news-content. The HTML codes should be in a proper structure.
CONTENT-BASED OPTIMIZATION, SPEED OF PUBLICATION, AND LEVEL OF FRESHNESS
One of the factors responsible for ranking is the freshness of the article. One should take advantage of posting the news-article first, before your competitors. One should regularly monitor and update news-articles, and a continuous stream of news can be a plus point. Algorithms like Quality Deserves Freshness (QDF) which is part of Google Freshness
Updates are highly causing this. To be displayed as Universal-Search
Integration within organic search results, a specific piece of news will
always have to be published, or be part of a discussion of multiple news
websites. If subject-matter is published as a news-article on one website, then
it may not be important to warrant the website.
GOOGLE NEWS-SITEMAP
By creating XML-sitemap, it does not take you far on Google News. A
special news-sitemap is needed to complete the articles.
One should remember that Google only accepts the previous 2 days for the
release cycle of news so, the sitemap should include the URL of news-articles published within the period of 48 hours. For the automatic creation of Google news XML sitemap, one can use a free-based Unlimited Sitemap Generator by
XML-Sitemaps.com. The sitemap generator is dedicated to XML-sitemap
and integrated with almost all systems. One can also generate image XML-
sitemaps and videos. Google News helps in creating Google News Sitemap.
USE META-TAG KEYWORDS
It is better to classify news articles. Meta- tag helps in this and is used by Google news also. One should use a dozen keyword-phrases per article and should not go overboard. Google contains a list of all keyword-phrases possible for news-articles. All keywords are treated as equally important because it describes the content of our site and makes it attractive, and readable. Avoid repetitive phrases or words into news keywords that are being already used within the Title Element. The last search phrase is equally important as the last.
IMAGE OPTIMIZATION
The image for the news-article is responsible for Click-Through-Rate (CTR)
of the search result as it is a part of the headline> image>date> text-body
order. On the organic search results and news.google.com, news content’s
preview picture will also be shown.
News as a preview picture. Image with URL links, ALT-TEXT, description
of image, ALT- attribute, etc is important for the news-article. One should
provide the picture as a small file size, or JPG file.
TEXTUAL OPTIMIZATION
The ranking factors of Google News depends upon the relativity of the subject, freshness, the speed of the reporting on specific topics, or subject-
matter. But, a minimum of 125 words for headline-news and 250 words
for other types of news is optimal. Also, one should write 250 words without advertising block in between the text, or social media plugin for news-article in one piece.
TITLE AND H1-HEADLINE OPTIMIZATION
One should use concise titles, or headlines that are catchy, attractive, and
encouraging to click on/ find out more. Also, it should be to the point, and brief. One should focus on the keywords from the beginning of the content. However, one should remember that Click-Through-Rate or CTR influences how often results from specific news-source to be shown within the organic search results as it is a ranking factor.
AVOID READER COMMENTS OR LOAD THEM AS PER AJAX
By giving readers the possibility to comment on your articles may prove to
be a problem for the ranking of individual news-articles. Also, this can even
remove an article from the news-ranking. UGC or User Generated Content is
the reason for getting the Google News-errors “article too short” or
“article fragmented”. These problems occur when comments become
readable for Google Bot through HTML source code and when users can
comment on an article.
Also, it can interrupt or harm the processing or evaluation of news-article through Google. One of the ways to prevent it is the closing down of the comment function for news-articles altogether as it prevents the users from commenting on the articles. If one still wants to allow comments by users, then it is recommended by Google to load these comments or any other kind of user-generated content as “AJAX”. Also, it makes it impossible for Google to read, or hide the content from Google Bot allowing users to comment on articles.
USE STRUCTURED DATA WITH THE SCHEME.ORG MARKUP
One should use structured data according to scheme.org as search engines
profit from it either way and there is no harm of using it. Also, this is the reason for using correct schema.org-syntax for Google News articles. One should add the publishing date of the news-articles and should properly describe the articles, or documents while publishing it in Google News articles.
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